By Ghaayathri P.GAPR09RM082

Strategic Brand Management Process

Brand Positioning - CBBE Pyramid

Salience : High Awareness in terms of Breadth and Depth• “One Stop Shop” for foreign Investor.• Great Breadth : Manufacturers, Banks, IT , Bio Technology

Highly Rated Country for Investment

• Highest Trade Volume to GDP ratio• Average GDP Growth around 6%

Secure and Achievement Image•Per Capita Income is 20,000USD GDP • Average GDP Growth around 6%

High Credibility• Low corruption and Maximum Govt Support• Maximum Innovation, Quality and Efficiency

High Growth and Rewarding

•High Opportunities for Growth• Secure and orderly but yet a fun place to be.

Resonance : Uniqueness and Belongingness• Sense of Community “Singaporeans”• Large affiliation and repeat investments (customers)

Leveraging the Brand Singapore