Brand guidelines I Perfect Relations2007

Before you start

Everything we do is underpinned by the Perfect Relations brand, a powerful brand that stands for the best in Public Relations and has done so for more than twenty years.

Protecting and building on this strong brand – both online and off – is a corporate strategy designed to promote recognition of our company and best practice services. Branding helps create a belief system of trust, relevance, vision, values, and leadership – a belief system that helps our users relate to us and supports Perfect Relation’s position as the India’s leading PR agency.

The Perfect Relations brand guidelines are designed to assist in developing consistency across all of our client facing materials.

By providing these guidelines, we hope to achieve consistency in the look, feel, colour, and style that will define the Perfect Relations brand now and into the future.

Our brand today

Clients choose Perfect Relations because we have:

Unmatched experience

Proven market and media knowledge

Ability to move, adapt and respond in real time to external stimuli

and developments

Specialised knowledge in image building exercises

Association with over 200 media and industry experts

Offices in 14 major cities including Delhi, Mumbai, Bangalore,

Chennai, Kolkata and Hyderabad.

Keywords that describe our brand personality:

Respected, trusted, known

Vocal, transparent

Accepted Indian player

Action orientated, dynamic

Young, agile, effective

Fighting corner, entrepreneurial

Responding to customers needs

Differentiated, a key player

Evolving

All design solutions must reflect

the business values:

integrity, innovation, respect for

people, customer focus,

teamwork, leadership,

performance, community.

Our corporatefont

Corporate font

Our primary font is Arial

No other fonts may be used for any communication internal or external.

Our corporate font - in MS Word documents

Our corporate font is Arial on all documentation (MS Word,

PowerPoint, Excel, email etc).

Page headers – should be Arial 14 pt bold, Perfect Relations teal

Sub headers should be Arial 12 pt bold, black

Body text should be Arial 11 pt, black

Our corporate font - in PowerPoint presentations

Slide headers – Arial 24pt, Perfect Relations teal First level bullet, as well as body copy (Arial 20 black)

Second level (Arial 18)

Third level (Arial 16)

Our logoguidelines

Our logo - space and size

The logo should be placed at the top left hand side of any document (word, Power Point, excel etc).

The Perfect Relations ‘sun/moon’ ident should be centered in silver and white The words ‘Perfect Relations’ should be centered under the Perfect Relations

‘sun/moon’ in white (Arial 14pt) The strap line ‘The science of image management’ should centered under the

logo be in black (Arial 9.5pt)

Proportion of the master logo

Logo colours

Colour

Black & white colour

All office business cards must use these colours to ensure consistency

Right use of our logo

Wrong use of our logo

Our corporate colours

Our corporate colours

The Perfect Relations colour palette is made up of a combination of

‘brights’ and ‘neutrals’. The relevant RGB codes are given so all

colours will remain consistent between offices.

R 9G 131B 194

R 230G 230B 230

Perfect Relations

Teal R 0G 153B 154

R 56G 52B 49

R 150G 150B 150

R 193G 9B 9

R 11G 193B 194

R 102G 194B 9

R 164G 8B 195

R 255G 204B 0

R 255G 0B 102

Brights Neutrals

The main Perfect Relations teal should be used as a background to support the logo and can also be used as main headers and slide headers.

Where a ‘bright colour’ is used it must be balanced with a neutral colour. So if the header is in Perfect Relations teal, the body text should be in black, white or grey.

‘Bright’ colours should be used sparingly as section dividers in PowerPoint slides, as the main colours in graphs or in diagrams on a white background.

Bright colours can be used sparingly as keylines to highlight boxed information.

How to use the colours

Bright colours should never be used as body text or block background with text on top of them in any type of document. The only exception is the teal being used in block format on the front cover of a document.

Our colours should never be diluted by either changing the transparency level or using them as shaded backgrounds on any documents.

How not to use the colours

Our corporate language

UK English

While scripting any document please re-confirm that the language

used is English (UK)

Set all dictionaries in Microsoft Word, PowerPoint, Excel and Lotus

Notes as English (UK) by default.

Corporate language