Cloud Controlled Brand Management Through Public Relations

7/28/2019 Cloud Controlled Brand Management Through Public Relations

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1DSCE/MCA/2013/1DS10MCA17


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CLOUD CONTROLLED BRAND MANAGEMENT

THROUGH PUBLIC RELATIONS

INTERNAL GUIDE

Mrs. Poornima Nataraja

Asst. Professor

Dept. of MCA, DSCE,Bangalore

EXTERNAL GUIDE

Mr. Vikas Jain

Project Manager

Ardent STPL,Bangalore

BY

IRSHAD AHMAD SHEIKHUSN: 1DS10MCA17



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Agenda

Company Profile

Introduction

Overview

Literature about the Project

Technologies used

Hardware and Software Requirements

Class diagram

Activity Diagram

Sequence Diagram

Data Flow Diagram

Use Case Diagram

Implementation

Testing

Screen shots

Conclusion

Future Enhancements



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Company profile

Ardent is an eminent IT company providing a caravan of web-

based products and service.

Creative team of skilled professionals who have in depth

knowledge in various technologies including Open source

technologies and Microsoft technologies to serve the valuable

clients. It provides the solutions which include CRM, ERP, POS, Project

management and collaboration, Employee performance

management, Patient appointment scheduling, e-learning

solutions and much more.



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Overview

Cloud Controlled Brand Management Through Public

Relations It is a web based application, developed atArdent STPL, which deals with Brand Building Process as a

part of business development.

Advantages: It provides a facility for the organization to promote the

brand by utilizing the huge customer base over Internet.

The organization which wants to promote the brand and

the customers, can both have a two way communicationthrough this application. This helps in proper quality

reviews by the organization for the products currently in

the market.



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Cloud computing is the useof computing resources (hardware andsoftware) that are delivered as a serviceover a network (typically the Internet). Forexample, email.

End users access cloud-based applications through a web-browser

or a light-weight desktop or mobile appwhile the business software and user's dataare stored on servers at a remote location.



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Services

Cloud services-Types

DSCE/MCA/2013/1DS10MCA17

Cloud Clients

Web browsers, Virtual Desktops

Software as a Service(SaaS)

CRM, Email, web Applications

Platform as a Service(paaS)

Web Server, Database Server, Google App Engine

Infra-Structure as a Service(IaaS)

Virtual Machines, Storage, Load Balancers

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Public Relations- AIMPublic relations (PR) are the practice of managing the flow of

information between an organization and its publics.

Their aim is often to persuade the public, investors, partners,employees and other stakeholders to maintain a certain point of

view about the company, its leadership, and products or of politicaldecisions.

Common activities include speaking at conferences, winning

industry awards, working with the press, and employeecommunication. Companies are utilizing interactive social media

outlets, such as blogs, Micro blogging and social media.



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Introduction toCloud Controlled Brand Management Through Public Relations

It is a web based application developed to automate thetraditional Brand Building process through the Public

relations.

It provides the facility of two ways communication between

the public/customer and the Public Relations. All the necessary tools are present in this application to

manage a campaign like

Create

Publish Engage

Follow

Manage



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Features of application

Cloud Controlled and integration with mobile apps

Introduction of Multimedia

Social media integration

Time & Date Stamp

Stream Your Content

Search Content

Instant Contact

Geo location

Multi-User Login


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Technologies Used JAVA-

Java is a general purpose, object oriented programming language. java canbe used to develop programs for all kinds of applications, which earlier,were developed using languages like C and C++. In the current project,Java has been used to code the logic inside the Servlets

J2EE-

It is a component-based approach for the design, development, assembly,

and deployment of enterprise applications. The J2EE platform offers amulti tired distributed application model, reusable components, a unifiedsecurity model, flexible transaction control, and web services supportthrough integrated data interchange on Extensible Markup

It includes the Servlet and JSP technology which provide a strongapproach to develop web applications

HTML, JavaScript, CSS, Ajax

To develop the front end of the application. The HTML is intensively usedwith the support of JavaScript , CSS and Ajax.



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Hardware and Software Requirements

Computer processor Pentium 1V

Clock speed 3.0 GHZ

Hard Disk 160 GB

RAM 1 GB

Hardware Requirements

Software Requirements

Technology Web Based

Operating System Windows 2000, XP, NT, windows 7, 8

Databases MySQL

Supporting Server Apache Tomcat 5.5

Platform use to access Any web browser



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Class diagram



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Activity DiagramCreate anEvent

PR: Setting the

advertising campaign in

the App

PR: Invite Customers

Customer: Attending on Facebook

App: Send Customer QR Coupon

Customer: Get QR coupon

APP: Creating buzz

according to the PR

advertizing campaign

Customer: arrive at the event and hand the coupon

to crew member

Crew member : scan the

coupon

Crew member reward

the customer

App: check-in customer

App: Updating the

statistics



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Sequence DiagramUser

Login Campaign Publish Engage Follow Manage

Login() Reauthentica

tion()

createCampaign()

publishCampaign()

engageUser()

follow()

manageMultiBrands()



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Data Flow Diagram



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UseCase Diagram

PR admin User

Manage

Clients

Create

Publish

Engage

Follow

Manage



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Implementation

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Cloud Controlled Brand Management Through Public Relations

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