Brand guidelines I Perfect Relations2007
Before you start
Everything we do is underpinned by the Perfect Relations brand, a powerful brand that stands for the best in Public Relations and has done so for more than twenty years.
Protecting and building on this strong brand – both online and off – is a corporate strategy designed to promote recognition of our company and best practice services. Branding helps create a belief system of trust, relevance, vision, values, and leadership – a belief system that helps our users relate to us and supports Perfect Relation’s position as the India’s leading PR agency.
The Perfect Relations brand guidelines are designed to assist in developing consistency across all of our client facing materials.
By providing these guidelines, we hope to achieve consistency in the look, feel, colour, and style that will define the Perfect Relations brand now and into the future.
Our brand today
Clients choose Perfect Relations because we have:
Unmatched experience
Proven market and media knowledge
Ability to move, adapt and respond in real time to external stimuli
and developments
Specialised knowledge in image building exercises
Association with over 200 media and industry experts
Offices in 14 major cities including Delhi, Mumbai, Bangalore,
Chennai, Kolkata and Hyderabad.
Keywords that describe our brand personality:
Respected, trusted, known
Vocal, transparent
Accepted Indian player
Action orientated, dynamic
Young, agile, effective
Fighting corner, entrepreneurial
Responding to customers needs
Differentiated, a key player
Evolving
All design solutions must reflect
the business values:
integrity, innovation, respect for
people, customer focus,
teamwork, leadership,
performance, community.
Our corporatefont
Corporate font
Our primary font is Arial
No other fonts may be used for any communication internal or external.
Our corporate font - in MS Word documents
Our corporate font is Arial on all documentation (MS Word,
PowerPoint, Excel, email etc).
Page headers – should be Arial 14 pt bold, Perfect Relations teal
Sub headers should be Arial 12 pt bold, black
Body text should be Arial 11 pt, black
Our corporate font - in PowerPoint presentations
Slide headers – Arial 24pt, Perfect Relations teal First level bullet, as well as body copy (Arial 20 black)
Second level (Arial 18)
Third level (Arial 16)
Our logoguidelines
Our logo - space and size
The logo should be placed at the top left hand side of any document (word, Power Point, excel etc).
The Perfect Relations ‘sun/moon’ ident should be centered in silver and white The words ‘Perfect Relations’ should be centered under the Perfect Relations
‘sun/moon’ in white (Arial 14pt) The strap line ‘The science of image management’ should centered under the
logo be in black (Arial 9.5pt)
Proportion of the master logo
Logo colours
Colour
Black & white colour
All office business cards must use these colours to ensure consistency
Right use of our logo
Wrong use of our logo
Our corporate colours
Our corporate colours
The Perfect Relations colour palette is made up of a combination of
‘brights’ and ‘neutrals’. The relevant RGB codes are given so all
colours will remain consistent between offices.
R 9G 131B 194
R 230G 230B 230
Perfect Relations
Teal R 0G 153B 154
R 56G 52B 49
R 150G 150B 150
R 193G 9B 9
R 11G 193B 194
R 102G 194B 9
R 164G 8B 195
R 255G 204B 0
R 255G 0B 102
Brights Neutrals
The main Perfect Relations teal should be used as a background to support the logo and can also be used as main headers and slide headers.
Where a ‘bright colour’ is used it must be balanced with a neutral colour. So if the header is in Perfect Relations teal, the body text should be in black, white or grey.
‘Bright’ colours should be used sparingly as section dividers in PowerPoint slides, as the main colours in graphs or in diagrams on a white background.
Bright colours can be used sparingly as keylines to highlight boxed information.
How to use the colours
Bright colours should never be used as body text or block background with text on top of them in any type of document. The only exception is the teal being used in block format on the front cover of a document.
Our colours should never be diluted by either changing the transparency level or using them as shaded backgrounds on any documents.
How not to use the colours
Our corporate language
UK English
While scripting any document please re-confirm that the language
used is English (UK)
Set all dictionaries in Microsoft Word, PowerPoint, Excel and Lotus
Notes as English (UK) by default.
Corporate language
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