Brand Guidelines

AOP0009-GPRES001-01 BRAnd GuidElinES

evolution over time

introductionBrand PhilosoPhy

1992 - 1998

“your Key Components Partner”2006 - 2013

“open & share”

1999 - 2006

“open Mind, Global Vision”2013 -

“Bright ideas Connected”

our business has successfully evolved over time while keeping the same values and believes – our focus on working with our customers to achieve their business goals and the importance we place on our culture of entrepreneurship as a leader to innovation.

aoPEn has been established for over 17 years, pioneering the ultra-small form factor PC and Commercial appliances, for global electronics, information technology and com-munications (iCT) solutions. its access to the parent group Wistron, with 2011 combined revenue of greater than 21 billion Usd and operations in more than 100 countries, gives aoPEn a worldwide pool of expertise, com-bined with innovative systems and solutions to deliver added value to customers.


strenGth toGether

one unique qualities the mandarin fruit is that its made up of segments. This idea of com-ponents packaged together to can be related computer parts packaged together. Parallels can also be drawn with the aoPEn practice of bringing together professionals in separate fields. Drawing on their ideas and expertise and produce whole solutions and products.

Mandarins are symbolic of good luck, and oranges are symbolic of wealth. Mandarins, tangerines and oranges are frequently displayed in homes and stores. Tangerines are symbolic of good luck, and oranges are symbolic of wealth. These Chinese new year symbols have developed through a language pun, the word for tan-gerine having the same sound as “luck” in Chinese, and the word for orange having the same sound as “wealth”. Chinese culture, pairs of oranges are handed out during the Chinese lunar new year period. This is a time when people visit each other in their homes, and usually a pair of oranges are given out to represent auspi-ciousness and prosperity for the new year ahead.

the Power of colour

introductionBrand hisTory

in Chinese culture the colour orange indi-cates change, adaptability, spontaneity and strengthens concentrationin Western culture the colour has positive connotations of energy, happiness and warmth

cultural siGnificance


EnergyEnthusiasmhappinessBalancePlayfulnessWarmth PositiveFriendly

harmonyConnection / UnityCore / heartletter a & odynamic / movementEnergy

ModerndirectBoldClean

loGo idEas CoMBinEd


master loGo horizonTal

horizontal logo (Preferred option)


secondary loGos horizonTal

horizontal logo on black gradient (website)

horizontal logo Positive horizontal logo negative


C

0

C

0

PanTonE solid Black

PanTonE 877

*Use only for spot colour printing

PanTonE 1655

r

30

r

255

M

0

M

81

G

30

G

51

y

0

y

100

B

30

B

0

K

100

K

0

colours

CMyK - Used for printed media PanTonE - These colours should be used for stationery and logo designs.rGB - is used for screen applicationshEX - Web safe colour

Primary colours secondary colour


K

100

K

85

Minimum intensity of gradient behind logo should be 85% black.This is to prevent logo looking washed out on a light grey background.

K

35

BackGround GradientBrEaKdoWn


tyPefaces

Zurich Bt roman Zurich Bt Bold

a contemporary typeface chosen for its bold modern and direct qualities.

aBCdEFGhiJKlMnoPQrsTUVWXyzabcdefghijklmnopqrstuvwxyz!@#$%&()

aBcdefGhiJklmnoPQrstuvwXyZabcdefghijklmnopqrstuvwxyz!@#$%&()

aaBbCc0123* aaBbcc0123*


mono colour loGos horizonTal

horizontal logo Monotone orange Positive

horizontal logo Monotone Grey Positive

horizontal logo Monotone orange negative

horizontal logo Monotone Black negative


master loGo sTaCKEd

stacked logo (Preferred option)


stacked logo on Black Gradient (Web) stacked logo Positive stacked logo negative

secondary versions sTaCKEd


monotone versionssTaCKEd

stacked logo Monotone orange Positive

stacked logo Monotone Grey Positive

stacked logo Monotone Black negative

stacked logo Monotone orange negative


master loGo with chinese charactershorizonTal

horizontal logo + Chinese (Preferred option)


master loGo with chinese characters sTaCKEd

stacked logo + Chinese (Preferred option)


clear sPace

always keep a minimum clear space surrounding the logo as displayed. This is to ensure maximum impact and integrity of the brand.The height of the a character is used to determine the clear space.as a general rule, no other logos or type can appear within the clear space area.

horiZontal stacked


minimum siZe

A minimum size is specified to maintain the integrity of the brand mark as well as legibility across all applications.as a general rule its recommended to reproduce the brand mark larger than the minimum size.

45mm 23mm 15mm30mm

with taGline without taGline


Brand aPPlicationonlinE


Brand aPPlicationPaCKaGinG


Brand aPPlicationdEViCEs


Brand aPPlicationaPParEl


online aPPlicationProdUCT BannEr

headlineFont used zurich lt Bt. 33px

Maximum number of lines a headline can run across is

three.

Product imaGesPsd template contains boundary guides to be used to position product images.

lens flarePsd templates contains

a number of lens flare overlays.

BackGround imaGelandscape images of sunrise or midday work well. a subtly blurring of the image may help to keep focus on the product shot.

droP shadowa subtle dropshadow has been added where the product extends in front of the background.


online aPPlicationliFEsTylE BannEr

headlineFont used zurich lt Bt. 33px

Maximum number of lines a headline can run across is

three.

lifestyle imaGesLight filled images of smiling fresh faced people.

imaGery from natureimages from nature could be used to describe solutions on offer. similar to the strategy used by optus and apple

oranGeChoosing images with an orange element will build colour association with the brand.

Brand Guidelines -...

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