IN-STORE SOLUTIONS

Contents• About AOPEN• Success Stories• In-Store Solutions + Solution To Go + In-Store Multitouch Presenter + In-Store Showcase + DS2

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AOPEN Inc., founded in 1996, is headquartered in Taiwan with offices in America, Europe, Asia and the Pacific. AOPEN has more than 17 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the growth of AOPEN. As the leading manufacturer of digital signage hardware solutions worldwide, AOPEN continues to expand its products and services for digital signage and other vertical application markets. With in-depth market knowledge, AOPEN can offer advice for complete digital signage platform solutions. AOPEN has cultivated a sophisticated ecosystem of premium solution providers to offer its solutions via its value added channel network to the market.

We now use our expertise and technology to transform highly technical products into easy-to-use, accessible digital communications solutions to support integrators, partners and end customers.

Whether your business operates in healthcare, hospitality, transportation, security or education; AOPEN solutions will enable you to turn concepts into reality.

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Inglot Cosmetics

Eye-catching product presentation for in-store

Inglot is known for its wide range of colours and for creating exciting new ways for cosmetics to be packaged and applied, and now the company is expanding its design strategy to its stores. Beautiful presentation is vital for beauty products, which is a key reason that Inglot decided to invest in digitally enhanced product presentation.

The WOW! factorInglot stores are typically located in shopping malls and large department stores, where it can be challenging to distinguish your brand from the competition. Inglot wanted to stand out from the crowd, and grab shoppers’ attention with a spectacular, beautiful display.

They turned to technology, seeking AOPEN’s advice on the latest ways to present products, and carry out innovative in-store marketing through digital communications.

A dazzling displayThe transparent display gives a new dimension to Inglot’s merchandise. Using video, images and graphics played in front of the featured products, it becomes an eye-catching promotion tool. It also aligned with Inglot’s sense of style and innovation.

Measuring the effectivenessThe transparent display is more than just a showcase for products. Built inside a kiosk, it also features a video camera that can measure customers’ viewing behaviour and capture audience statistics such as gender and age group.

According to Sharon Wertheimer, Commercial Manager at Inglot Cosmetics: “Inglot is seen as a beauty expert and we wanted to extend that ethos throughout our shopping display, making it a compelling and glamorous experience while driving sales. The transparent display makes both our store and our products look more appealing, and has really helped us to achieve our goals.”

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Alexandrium

Shopping center Rotterdam Alexandrium uses interactive digital wayfinding

The Alexandrium Woonmall home decoration and interior design section in Rotterdam, the Netherlands, was completely re-designed to cater to the needs of the visitor. The challengeWith such a large ground of shopping space, the management of Rotterdam Alexandrium decided to give innovations such as digital signage and wayfinding a place in this modern shopping center. The shopping experienceA visitor of the home decoration section can now easily find the way to the shop or shops they would like to visit. Once you find the shop that you would like to visit you can select it and receive an animated route description. A QR code will also appear, so you can save the information on your smartphone. The displays will show advertisements combined with information and promotions of the mall. The advertisements will be a way of generating income for the mall, because the retailers will have the possibility to run commercial advertisements.

The benefitsA fundamental benefit of digital wayfinding in Alexandrium Woonmall is its flexibility. It can be used to display the total floorplan, interactive maps from starting point to the location, or store information such as opening hours and promotions. Visitors can also use their smartphone to directly upload the store information by scanning the QR code that is displayed on the wayfinding system. All in all a great tool to help people navigate their way through big retail centers such as Alexandrium Woonmall.

The management of the shopping center explains: “Alexandrium Woonmall has been transformed into a real shopping experience thanks to the renovations.”

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Endota Day Spa

Customer Engagement and Product Upsell

Designed for the captive salon customer, endota day spas can promote treatments and products while connecting with customers in-store.

A completely client-managed web-based solution includes:

+ Social media integration+ SMS to m-site functionality+ Video on screen+ Measures advertising+ Local area marketing+ Loyalty sign-up

Puckles Bakery Easy-to-update Menu Boards with Mobile Integration

2x 42” above-counter screens were installed to enhance customer engagement in-store. The screens push just-in-time promotions and specials scheduled to the time of day — breakfast, lunch and dinner — and the easily-managed menu allows Puckles’ staff to update prices from essentially anywhere in the world.

+ Running just-in-time or time limited promotions+ Modifying specials to suit the time of day+ Integrated mobile app enables customers to order ahead to avoid the queue+ SMS notifications ensures customers know when their order is ready+ Customers can order directly from their table via a wall-mounted device or their smart-phone

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Wendy’s

Wendy’s Restaurants in Moscow using AOPEN Digital Engine for power and reliability

Wendy’s is an international fast food chain with over 6,600 restaurants worldwide. Wendy’s Russia was looking to use innovative technologies for managing content on digital menu screens.

According to Tatyana Meksicheva, Marketing Director at Wenrus Restaurant Group (Wendy’s): ”Wendy’s core value - “Quality is our Recipe” is a timeless guideline for Wendy’s franchises. It is also the guideline for choosing the right in-store design and solutions.”

+ Reliable solution + Easy control and centralized management+ Attractive design to promote brand identity

First Choice Liquor

Increased Customer Interactivity through Self-Service Tablet

Part of a synchronized omni-channel consumer campaign this self-service tool assists customer with selection of the most appropriate wines.

Web-based content delivered to touch-screens instore. Operates in online or offline modes.

+ Improve customer satisfaction by using the handy wine selector + Enable advertising revenue through offering commercial advertising space for video clips+ Add extra entertaining information to enhance the shopping experience

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AOPEN uses the latest developments in information technology, aiming to strengthen digital communications within a retail environment.

AOPEN focuses on consumer behaviour and recognizes that Omnichannel Marketing is an essential part of the retail experience. Digitization allows for a creative and innovative approach to communication. Online and mobile marketing can be used to strengthen your sales and marketing strategy. Communicate with your target audience through online channels in your own store to boost sales by actively stimulating the interaction between your brand and consumers.

Research shows that omnichannel customers spend up to 30% more when digital screens are present, according to IDC Retail Insights. The bulk of purchasing decisions are made within ten feet of the cash register, so offering more visual, interactive information in the right locations is key.

The future holds even more excitement for in-store communications. Retailers will be able to take the experience much further by hooking the digital content in with the physical space. Mobile commerce and smart communications technology have enjoyed significant adoption globally with further growth predicted for the coming years.

AOPEN offers a wide variety of plug and play digital communications solutions for in-store environments.

In-StoreSolutions

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Solution To Go

An ‘out of the box’ digital signage solution for displaying advertisements and information through digital media. The ideal solution if you are looking for a simple system to display your message.This all-in-one package is intuitive and ready to use; all you need to do is upload and schedule your content and graphics.

+ Plug and Play+ User Friendly and Professional+ Digital Communications to Strengthen your Brand

Software Suite

OS Windows 7 Embedded Pre-Installed

Includes 30+ professional templates to visually enhance your message

Easy to use: design, schedule and play your message in 3 simple steps

Supports a wide variety of elements, including: - Images (JPG, PNG, BMP) - Video (AVI, SWF, WMV)- Adobe Flash

Media Player DE35-HD

Dimensions 166 x 48 x 157 mm

Weight 1.03 kg

High Performance AMD Technology

Capable of Dual Screen Output by DVI/VGA and Display Port/HDMI

Memory 2 GB DDRIII SO-DIMM

Storage 320 GB

Audio Stereo / 5.1 CH with HDMI

Solution To Go Includes:

Upload your logos, images, video files, flash files and other relevant content to the media server.

Set-up and installation are made easy with the operating system and the Solution To Go Software Suite pre-installed, it’s literally plug & play.

Software Suite

Upload your Content1

2 Design your ChannelStart off by simply using one of the 30+ templates included in the package as your standard template. Or create an entirely personalised template to suit your brand style.

3 Schedule your ContentCombine elements and pages from your narrowcast into a central scheduling system. Predetermine which content will be shown at which precise time.

Follow these three easy steps to create your own digital message:

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Engage customers through Interactive Technology.Inform and entertain your customers through a stand-alone touch display with software suite.

+ Inform and entertain + Gather customer information in a playful manner + Easy to customize+ Visually enhance your in-store experience

In-Store Multi-touch Presenter

In-Store Multitouch Presenter

Dimensions 448 x 284 x 30 mm (W x H x D) Touch PanelPCT Multi Touch Surface (10 point touch) Pencil Hardness = 7H per ASTM D3363 Pen Hitting: more than 20,000,000 times (loading 180g)

Weight 5kgButton/Indi-cator

Power button, monitor function buttons,HDD indicator (red) Power indicator (blue)Mass Storage 320Gb Hard Disk

CPU Intel® Core™ i3 2nd Generation Processor

System I/O

DC 19.5V Jack x1RS232 Port (Monitor) x2HDMI Out Port x1RJ45 LAN Jack x1USB2.0 x2 USB 3.0 x2Line-out x1, Mic-in x1

Memory 2 GB DDRIII SO-DIMM Video HDMI Output x1

LANIntel Gigabit Ethernet10/100/1000Built-in WiFi (b/g/n) OS Windows 7 Embedded

Includes 2 professional templates to visually enhance your message

Audio Stereo / 5.1 CH with HDMI Includes 12 Professional Applications

Accessories

Wall Mount Kit x1120W Power Adapter x1Power Cord x1Utilities & Drivers CD x1

LCD Default Resolution : 18.5” (1366x768)Maximum Brightness : 250 Nits

Aspect Ratio/ Resolution 16:9/HD-Ready

30mm

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Software Suite

OS Windows 7 Embedded Pre-Installed

Includes 30+ professional templates to visually enhance your message

Easy to use: design, schedule and play your message in 3 simple steps

Supports a wide variety of elements, including: - Images (JPG, PNG, BMP) - Video (AVI, SWF, WMV)- Adobe Flash

Media Player DE35-HD

Dimensions 166 x 48 x 157 mm

Weight 1.03 kg

High Performance AMD Technology

Capable of Dual Screen Output by DVI/VGA and Displayport/HDMI

Memory 2 GB DDRIII SO-DIMM

Storage 320 GB

Audio Stereo / 5.1 CH with HDMI

Transparent Display

Dimensions 788.9 x 486.4 x 324.7 mm

Weight 32 kg

Resolution 1366x768

Connectivity VGA + HDMI

Contrast Ratio 4000:1

Power 100-240V

Audio 2W x 2

Present a product via a transparent display where the product can be placed inside the box. Thanks to the transparency of the display; video, images and other animated graphics can be displayed in front of the product. The eye-catching display will attract customers towards your product while providing them with information. + Innovative product advertising + Increase product visibility + Enhance the shopping experience

In-Store Showcase

In-Store Showcase

Solution Includes:

Upload your logos, images, video files, flash files and other relevant content to the media server.

Set-up and installation are made easy with the operating system and the Solution To Go Software Suite pre-installed, it’s literally plug & play.

Software Suite

Upload your Content1

2 Design your ChannelStart off by simply using one of the 30+ templates included in the package as your standard template. Or create an entirely personalised template to suit your brand style.

3 Schedule your ContentCombine elements and pages from your narrowcast into a central scheduling system. Predetermine which content will be shown at which precise time.

Follow these three easy steps to create your own digital message:

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Software Suite

OS Windows 7 Embedded Pre-Installed

NVR Software: Axis Camera Companion

Record and monitor up to 6 cameras

Signage Software: DISE One

Fully Functional Single Screen Signage

Supports a wide variety of media and dynamic effects

Media Player DE67-HAI

Dimensions 166 x 48 x 157 mm

Weight 1.03 kg

High Performance 3rd Generation Intel® Core™ i5-3320M+ Technology

Capable of Dual Screen Output by DVI-I and Displayport/HDMI

Memory 4 GB DDRIII SO-DIMM

Storage 320 GB x 2 (RAID)

Audio Stereo / 5.1 CH with HDMI

2 x IP Camera M1013

Compact indoor networked video camera

Dimensions 59 x 95 x 41 mm

Frame Rate 30 FPS

Resolution SVGA

Local Storage Edge storage (mi-croSD/SDHC slot)

Lens 2.8 mm: 67 view, F2.0, fixed iris

PTZ Digital

Security Movement Detection & Sabotage Alarm

DS2 Add digital signage to the traditional security/surveillance system. Make use of the available video feed provided by your digital surveillance solution and deliver more targeted messaging to your audience. Manage both video surveillance and digital communication with a single system in order to enrich the shopping experience and to optimise the security. The combination of Signage & Surveillance allows you to:+ Lower the Total Cost of Ownership+ Increase Return on Investment+ Enhance your Security Feed

The AOPEN Digital Engine included in this package is so powerful that it can operate your local signage network and at the same time handle up to 6 HD cameras. So with a single solution you are able to combine multiple applications, resulting in a lower Total Cost of Ownership (TCO).

The Advantages of DS2

Lower the Total Cost of Ownership

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Increase Return on InvestmentThe DS2 solution will add digital signage to the traditional security/surveillance system, by making use of the available video feed provided by your digital surveillance solution, to deliver more targeted messaging to your audience. It will also enable you to advertise on your security monitors facing your audience, which you often see in a retail environment. This will make the digital surveillance network not only an investment, but it can also generate an increase in sales turnover through targeted digital signage.

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The DS2 solution gives you the opportunity to enhance your security feed in a playful manner. Add digital signage to the traditional security/surveillance system, by making use of the available video feed provided by your digital surveillance solution, to deliver more targeted messaging to your audience.

Enhance your Security Feed

DS2 Solution Includes:

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An entry level media player that leverages the power of Android architecture. The devices comes including web based CMS for simple and quick instalment to deliver rich, engaging multimedia solutions. + Create interactive presentations with a single click+ Use asset tags and GPS location to distribute specific content to specific players + Analyse click rates and impressions and/or bill advertisers based on these figures

Express CastSDE53

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Model name Express Cast SDE53

Feature Freescale ARM Cortex™i.MX53 1 GHz processor

Kernel • i.MX53 1 GHz• 1 GB DDR3 Memory• EMMC 4G

Display HDMI Connector x1

Audio Type Freescale SGTL5000 Audio Codec

Channels Stereo/5.1 CH with HDMI

Line-out Jack x1

Mic-in Jack x1

Expansion Connector Wireless option: Wi-Fi or 3G

OS Compatibility Android 2.3

Connec-tivity

SD/MMC Card slot

x 1

10/100 Base-T Ethernet port

x 1

High-Speed USB Port Hosts

x 2

COM Port x 1

Audio Set

Line-Out

x 1

Mic-in x 1

Power Adapter 3A, 5V

Upload your logos, images, video files, flash files and other relevant content to the media server.

Set-up and installation are made easy with the included web based content management system. This preconfigured system enables you to use rich media content to create an entirely personalised channel to suit your brand style.

Web-Based Content Management System

Upload Your Media Files

Schedule Your ContentThe options for creating your own channel are endless. Combine elements and pages from your narrowcast into a central scheduling system. Predetermine which content will be shown at which precise time.

Follow these two easy steps to create the ideal channel:

Plug & Play

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A customer-facing signage solution with a small 7 inch touch display, perfect for retailers that want to deliver rich multimedia content in style on the shelf. A fully interactive display with touch-screen support that allows the retailer to deliver interactive experiences. + Create interactive presentations with a single click+ Use asset tags and GPS location to distribute specific content to specific players + Analyse click rates and impressions and/or bill advertisers based on these figures

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Upload your logos, images, video files, flash files and other relevant content to the media server.

Set-up and installation are made easy with the included web based content management system. This preconfigured system enables you to use rich media content to create an entirely personalised channel to suit your brand style.

Web-Based Content Management System

Upload Your Media Files

Schedule Your ContentThe options for creating your own channel are endless. Combine elements and pages from your narrowcast into a central scheduling system. Predetermine which content will be shown at which precise time.

Follow these two easy steps to create the ideal channel:

Plug & Play

Express CastSD7T

Model name Express Cast SD7T

Feature Freescale ARM Cortex™i.MX51 800 MHz processor

Kernel • Freescale i.MX51 800 MHz• 1 GB DDR3 Memory• EMMC 4G• RTC

Dimensions 208x26x122 mm (WDH)Weight 553.5gDisplay LCD Screen 7” Display

Touch 4 Wire Resistive TouchAudio Type Freescale SGTL5000 Audio Codec

Speakers 2W x2Line-out Jack x1

Installed OS Android 2.3Connectivity SD Card slot x 1

10/100 Base-T Ethernet port

x 1

USB Type A x 1USB Type Mini A x 1Switch Buttons • Power

• Volume • Menu• Return

Accessories • 5V, 15W Power Adapter• Metal Holder for Adapter Plug• Screws for SD & Switch Door

Wireless Connectivity IEEE 802.11b/g/n

Contact Us:request@aopen.com

www.aopen.com

AOPEN Europe

Stadionlaan 151-153 5246 JT Rosmalen

The Netherlands

Tel: (+31) 73 646 6400

AOPEN North & South America

2890 Zanker Road, Suite 101 San Jose, CA 95134 USA

Tel: (+1) 408-586-1201

AOPEN Asia & Pacific

No.68, Ruiguang Rd. Neihu DistrictTaipei, 114, Taiwan

Tel: (+886) 2 7710 1195

AOPEN Europe

Stadionlaan 151-153 5246 JT RosmalenThe Netherlands

Tel: (+31) 73 646 6400

AOPEN China

NO. 1698, Yishan Road, 301 Room, Xing Di Building, Shanghai, China

Tel: (+86) 216 225 8622

AOPEN Australia & New Zealand

Level 2, 6 Palmer Parade Cremorne, Victoria 3121, Australia

Tel: +(61) 1300 366 971

AOPEN Japan

3F, Imai-Building 3-2-14, Sotokanda Chiyoda-ku, Tokyo 101-0021 Japan

Tel: (+81 352 981 668

The specifications depicted in this document may be subject to change without prior notice. Product images displayed are representative of use and for illustration purposes only.Ability to display content has many contributing factors including the software used. All trademarks are copyright of their respective owners. © AOPEN Inc. 2014. All rights reserved.