AOpen Digital Signage Market, Trends & Case Studies

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AOpen company profile

AOpen, Inc. has more than 15 years of IT hardware

manufacturing experience along with keen insights into IT

industry trends that help drive the continuous development

of high-end products specifically designed for the digital

signage industry.

The AOpen business structure allows value added

distributors, resellers and system integrators to profit from

efficient co-operation in the market. Due to the close

relationship with alliance vendors, AOpen can help you

reach the ideal custom-made total digital signage solution.

Company ProfileEstablished Dec 21, 1996# of Employees 558 (Global)Branches Europe, China, Japan, Taiwan, USACore Product Digital Engine® TW Stock Traded Aug 26, 2002

AOpen CultureThe "Open" of AOpen reveals a spirit that derives directly from

the union of customers and products. The realization of this has

been the drive towards “Open” architecture products, “Open”

minded innovation, and “Open” business partnerships with both

customers, distributors, resellers, system integrators and alliance

partners.

Digital Signage Markets

Digital Signage is all around us from the office workplace to cinemas, hotels, restaurants, airports, gas stations, health

clubs, retail stores, schools, hospitals, in public transportation areas and more.

Digital Signage is being used in many ways, from simple advertising to creative and complex systems that are built

on a network that can be connected to the endless world of social media. Many Digital Signage integrations derrive

from the need to communicate with the targetgroup, thus used as a marketing tool to reach a broader audience,

improving the brand identity/awareness and to push sales.

In 2011 the Digital Signage industry has seen an enormous growth even in lesser economic times. AOpen even

doubled its sales compared to 2010. This is a strong signal to the industry and the outlook for the coming years stays

positive.

The industry is recognized as an emerging market and sees a continues growth in 2012. Static advertising is replaced

by digital advertising and companies are starting to see the benefits of an interactive system that allows to

communicate to the targetgroup in an effective way.

THE FUTURE OF DIGITAL SIGNAGE

Case StudyEnriched Multimedia Signage in Art Museum “A striking concept which has created numerous benefits for the visitors whose experience is notably improved.”

Display Evolution Klocktornet

The museum of contemporary art MACBA in Barcelona is one of the major tourist attractions of the city. The MACBA

Collection, which started in roughly 1950, consists of many works from Catalonian, Spanish and International artists.

Though not an anthology, it is a thorough overview of the fundamental aspects of Contemporary Art which hopes

to promote both exercises and education in critical memory.

The museum is not only up-to-date with history but also invests in current times. The museum makes use of today’s

growing digital world with endless possibilities. The new concept strengthens the aesthetics of the museum. Visitors

reaction is positive and the sales of the museum have gone up since the implementation of digital signage.

The implementationAt the information desk at the entrance of the museum, informative displays have been implemented. The displays

are powered by DISE software running on AOpen Digital Engine media players offering optimal playback and

functionality. Besides substantially improving the museum’s image, the concept also allows visitors to access all

information quickly, avoiding unnecessary queues. The content can be managed from a single remote location

making it easy to change information on-demand, keeping everything up-to-date.

Next to the information desk, MACBA also installed a 6 screen video wall in the entry hall of the museum. The screens

are powered by AOpen Digital Engine. All players are synchronized on the network by means of exclusive features

offered by DISE software such as the ability to incorporate any type of format or file. Options are endless. A total

resolution of 2751 x 2342 pixels would be impossible to manage on any other type of system, but runs perfectly

thanks to the strong media player hardware from AOpen.



BenefitsThe complete system allows content to be updated in real time. Content can be scheduled to appear at a certain

time hourly, daily or whatever time schedule you want. Thanks to the extensive features of DISE all players can be

managed in a centralized and automated way. Features ranging from the ability to switch players on and off from

a distance, to the ability to generate reports and playback statistics, are all of great benefit to the IT and marketing

department. Saving time on installation, management, content creation, and power consumption are just a few of

the advantages of this highly powerful digital signage installation.

The ConceptThe concept is based on two control stations, which have two distinctive functions. They automatically manage and

control all hardware associated with the system (screens and players). Secondly these stations are used for content

creation and publication. All content is distributed through a dedicated server, so that all players are able to present

content simultaneously on all screens throughout the museum, whether they have the same content or not.

The implementation project was led by Euroservicios a system integrator specialized in IT audiovisual digital signage

software and hardware. They picked the AOpen Digital Engine and DISE software as the hardware and software

combination of choice. Euroservicios is located in Spain and is a valuable AOpen partner.

Case StudyInteractive Navigation and Signage in Retail“We have chosen AOpen players because we had the highest demand from our client in terms of robustness and reliability. With the superior experience we had from other projects in the past, it was an easy decision.”

Klaus Trox, CEO friendlyway

Sporthaus Schuster is a sport shop in Germany with its headquarters in Munich. It is famous for its competence

and authentic look and feel. Today shopping at the renovated company’s headquarters with 500 square meters

of shopping ground turns into an actual sporting event. With a steep footpath, 25 meters in total height, and its

unique architecture: the sports store is built up like a genuine mountain – the valley below, the peak above.

With the renovations Sporthaus Schuster decided to integrate Digital Signage into its retail concept. Digital

Signage in retail is becoming a real trend nowadays, because retailers understand the benefits of interactive signage

as opposed to static signage. Digital Signage can attract a customer’s attention and have a direct influence on the

buying behavior and in-store experience. Content on the screens can be easily changed and maintained from one

central point, keeping the promotions up to date without spending any money on printing. It all comes down to

one thing and that is to increase sales. A store can be very successful with the correct Digital Signage investment.



The Challenge Finding your way in a large store like Schuster

becomes a real challenge when it is not displayed

correctly. Customers trying to find something will

ask store employees for directions. Often the

customer has to walk around the building trying to

understand the paper signage and will gradually

lose interest in the product or service he needs. As a

result, he may walk out without making a purchase.

In order to service its customers better and increase

sales, the Sporthaus Schuster decided to provide

the customer with interactive information points

allowing them to quickly search through the long

list of products, brands, and services, and find their

way around the store.

Friendlyway introduced two interactive friendlyway impress touch terminals with vertical 52 inch displays for

interactive store navigation. A customer can start the search by clicking on any button on the screen. For example, by

clicking the Brands button, he or she will see the list of all available brands displayed in alphabetical order. Now the

customer can select the brand, and the application will display the list of products of that brand including directions. The

system also enables the customer to enter keywords in the Search section by using a virtual keyboard. The application

allows the customer to switch between English and German. When the touch screen is not in use, the application

automatically returns to the homepage. Additionally twenty-one 42 inch Philips displays were installed powered by

AOpen Digital Engine DE45-PRO and friendlyway software. The displays show route descriptions, promotions as wel as

advertising loops. All systems are managed from one central point, therefore easy to maintain and control, saving

precious time.

The ResultThe kiosks have proven to be very helpful for its customers, because the application is intuitive and simple to use.

Customers don’t seem to have any difficulties in getting the necessary directions and truly enjoy using the

touch-screen technology. Employees at Schuster also notice that customers don’t ask for directions that much.

Customers spend less time looking for products or services and are better informed. Customer satisfaction is

growing and reinforcing the positive image of Schuster as innovative, forward looking, and customer needs driven.

Case StudyWendy’s Restaurants in Moscow value Power and Reliability”Wendy’s core value - “Quality is our Recipe” is a timeless guideline for Wendy’s employees and franchises. It is also the guideline for choosing the right in-store design and solutions.”

Tatyana Meksicheva, Marketing Director at Wenrus Restaurant Group (Wendy’s)

Wendy’s is an international fast food chain restaurant with over 6,600 restaurants worldwide, with its main

establishments across the US. Wendy’s menu consists primarily of hamburgers, chicken sandwiches, salads, French

fries and beverages. Burgers are made to order, from high-quality ingredients.

The ChallengeThe company was willing to use innovative technologies managing contents on digital menu screens. They needed

a system that would allow them to display information at the right place and the right time, controlled from a single

point of contact in order to have overall and easy control to manage the content on the displays, with the possibility

to run different content per display. In 2010 Wendy’s hired the company Dismart, a Russian System Integrator, to lead

the project for the digital signage menu boards. Dismart is an AOpen Certified Partner that specializes in delivering

digital signage solutions to companies and public institutions using only the latest achievements in display and

networking technology, Dismart offers full service to clients. Dismart is responsible for the complete project at the

Wendy’s restaurants across Russia: from project development, installation, content management to technical

support to on-site service.

Wendy’s in MoscowOn 23 June, 2011, Wendy’s celebrated the opening

of its flagship restaurant located in Moscow’s historic

Arbat District. In 2011 a total of 6 restaurants will be

opened in Moscow, 16 more will follow by the end of

2012. Wenrus Restaurant Group, a Wendy’s franchisee,

plans to develop 180 restaurants in the country over

the next 10 years.



The AOpen Digital Engine DE7000 is a reliable and powerful media player, designed for 24/7 operation time. The

restaurant space is used effectively, therefore there is only limited space for the total solution. The Digital Engine has

a standard unique Small Form Factor and can be hidden behind the display using no extra space between the wall

and display. The Digital Engine is unique for its total package: small in size, extremely powerful and 24/7 reliability.

Because of the semi-industrial design it is perfect for integration in different environments, like at Wendy’s in the

kitchen for instance.

The SolutionEach Wendy’s restaurant has five to six LG4225CCBA 42” displays and three AOpen Digital Engine DE7000 media

players including Dismart’s own software and content management system showing Wendy’s custom-made

menu for every region, special offers of the day and promotional movies. Dismart has chosen the hardware that

offered the best quality and functionality, keeping in mind the wishes of the customer. Wendy’s needed a system

that could be managed from a single location to control all the content in the different restaurants across Russia.

“Reliability and durability of the hardware played a key role in the decision making process, therefore Dismart

chose to use only the best for 24/7 continious operation”, according to Denis Savelyev, Director at Dismart.

ContentThe content is made for easy on-demand access and control. Wendy’s can change the menu depending on the

season of the year or even depending on the time of the day. They control prices, advertisements and products that

are displayed from a single location and can easily update all the information at the establishments across Russia

simultaneously or per restaurant.

FutureFor now Dismart has succesfully finished the work at the first 6 restaurants in Russia, with 16 more locations on the list

for 2012 and a total of 180 by 2020. Dismart is the project leader at all the restaurants for the future.

Case StudyReal Time Informative Signage on the Trade Floor“This was one of the most demanding and innovative projects in the advanced digital signage landscape.”

According to Display Evolution Klocktornet

Bolsa de Madrid (Madrid Stock Exchange) is the largest of Spain’s four stock exchanges, it operates internationally

and is at the heart of all organizational aspects. Bolsa de Madrid is owned by Bolsas y Mercados Españoles hence

the abbreviation BME. The BME Group is formed by the Barcelona, Bilbao, Madrid and Valencia stock exchanges, MF

Mercados Financieros and Iberclear. The stock exchange floor is housed in an impressive building constructed in the

late 1800’s.

When it comes to the trading of stocks and bonds, nothing is more important than real-time information. This flow

of information can’t be disrupted, because that could cost people large sums of money, therefore a new and more

sophisticated system was built and implemented. The newly implemented digital signage concept meets the high

demand for up to date information on the trading floor, offering different types of content regarding the condition

of distinctive markets at any given moment in time.

The ImplementationIt was time for a change, so BME decided to upgrade their IT information system to cater to the traders needs and

hired Telefónica as project owner. At the most prominent and central position is a central LED screen, displaying

all crucial information for the traders. The entire perimeter arc of the trade floor has been fitted with Mitsubishi

MDT521S 52 inch displays which are powered by the reliable AOpen Digital Engine DE7000 media players and DISE

software for content management.

The advanced ”No Border system” provided by

DISE software and the powerful AOpen Digital

Engine make it possible to run an entire system

consisting of multiple displays from one single

point. Even on a set of displays with different

and very specific resolutions to ensure

complete integration. The system allows

seamless integration of content predefined

by the user with different signals of Television

(DTT) using capture systems of television

signals and the built-in DTV tuner.



BenefitsThe major benefits for BME are that the system allows content to be updated in real time. It is possible to

update all data presented in the entire system in less than 10 seconds. Thanks to the market information

systems managed by Infobolsa (BME Group); the system is continuously updated, even between data

transitions across different display areas. The system contains a new module that allows a ticker with all

relevant market information, based on the opening and closing of markets, to run across all 30 screens.

The synchronized system makes it possible for the values in the ticker to change in real-time while passing

through the screens. The complete solution including displays, media players and software look professional

and tidy. And most importantly the system is reliable, which is key for a Stock Exchange trade floor.

The ConceptThe concept is based on a single control station, to manage and control all hardware associated with the

system. The control station sends a feed to the 31 players that are all connected by a network. This station

can also be used for content creation. One of the most interesting applications of the system is the ability to

launch content or even entire channels by the click of a mouse.

The implementation of the project was led by Euroservicios. They picked the AOpen Digital Engine and DISE

software as the hardware and software combination of choice because of its great compatability and previous

success cases. Euroservicios is a valuable AOpen partner with its primary business in Spain.

This makes it possible to control and integrate the

programming of TV channels and programs to

show at any given time. Thanks to the small size of

the Digital Engine media player, the media player is

hidden from visibility. The possibilities this system

offers on a creative and technical level are

spectacular and can allow BME to generate

information and graphical elements that transition

across all 30 displays that comprise the perimeter

of the trade floor, whilst not deterring from the

beauty of the impressive historical building.

Implementations in Different Industries

Hotel lounge Museum

Airport Telecom Library

Restaurant Transportation Exhibitions

Healthcare Shopping centre Touch Kiosk

Retail Education Theatre

Fitness studio

AOpen Digital Signage Market, Trends & Case Studies

Business

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