Brand Engagement through social games
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Transcript of Brand Engagement through social games
Social GamesTrue Brand Engagement with social network users
Leonard LinCEO / Game Designer, TYLER Projects
My company Our game
1 Engagement
2 Demographics and user behavior in Social Games
3 Examples of Brand Engagement
4 Leveraging on the engagement of Social Games
5 Q&A
Agenda
What is “Engagement”?
Engagement is…
Engagement
The process of forming an attachment with something/someone
Demographics and user behavior in social games
DemographicsFB Audience getting more mature
DemographicsSocial Gamers are not kidsBattle Stations players = Young / working adults. Web-savvy. Affluent.
80%
25% 12mins
Age 18-30 yrs
80% Male20% Female
Annual Income> US$75,000
Average Time/ Visit
DemographicsEvolution of the Social Gamer▪ Facebook audience open to more sophisticated social games▪ Social apps devs have moved into social games
▪ Social gaming has made everyone into a gamer▪ Games as a more widely used marketing channel?
DemographicsTrivial Insights▪ 80% of Facebook users don’t know how to leave a group▪ Female users are mainly responsible for viral growth
Examples of Brand Engagementon Facebook
Events / fan photos
Actively responding to user queries
Provides benefits for joining (promos, contests, etc)
Start a conversation with your customers• Generates news feed events
Updates, new content, status updates
Leveraging on the engagement of social games
Engagement thru Social GamesSocial Games vs. Advert Games
User <=> interface <=> UserUser <=> interface
Time to engage through Social GamesBudget Air Travel example
Time to engage through Social GamesRedbull example
Energy Points (AP)
Time to engage through Social GamesGuidelines of what to look out for
▪ Themes should be clearly aligned▪ Insist on community management▪ Don’t just do plain vanilla banner ads
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