Beyond engagement create Brand ambassadors

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BEYOND ENGAGEMENT

description

Word of mouth is the most powerful marketing tool but it often needs a helping hand. Instead of just creating customers set out to create Brand Ambassadors and give your customers something to talk about.

Transcript of Beyond engagement create Brand ambassadors

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BEYOND ENGAGEMENT

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CREATE BRAND AMBASSADORS BY

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GIVING YOUR CUSTOMERS A HUG

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Building brand ambassadors is not just about getting more people interested in what you have to offer…

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It is about being so caring to your existing customers that they cannot help but spread the good news about you.

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A Brand Ambassador focused strategy is really your referral strategy where you empower your customers to provide you with a continuous flow of qualified leads

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HERE ARE SOME POINTS TO CONSIDER WHEN CREATING YOUR STRATEGY

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BE REFERRABLE

BE REFERRABLE!

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Develop a quality product/service that meets the needs of your customers

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Serve their needs in a way that demonstrates you have Heard, Understood and as a result you are Giving back incredibly value.

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HUG THEM!

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DEVELOP YOUR ONLINE PRESENCE

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Make sure you are well represented and remember to engage purposefully on social networks.

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Ask your existing customers to refer you, chances are they know someone just like themselves that could use your product or service

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Word of mouth is a powerful marketing tool but it needs some help from you to give it momentum

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ORGANISE CUSTOMER-FOCUSED EVENTS…

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This could take the form of anything from a special shopping day to a wine and cheese invitation…

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During these events you will have the opportunity to form and strengthen relationships, thereby increasing your referability

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The key to an effective Brand Ambassador strategy is the Business HUG philosophy

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By building your strategy on the desire to first be a HUGable business and then to HUG your customers you are off to a flying start…

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Customers will know, like and trust you to be the brand that they want to do business with.

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Treat every customer as a potential Brand Ambassador

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Customers are valued members of your team

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SO…

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Give them a HUG!

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Click here to learn more about creating Brand Ambassadors http://bit.ly/10qi5IO

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@carolepyke @eelanmedia