Hello, SMC SLC

Brad Wynalek

Percolate is one of the fastest growing marketing technology companies in the world.

We have a mission to be the system of record for marketing.

Why does marketing need a system of record?

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1989 1994 1999 2004 2009 2014 2019

3B

6B“It took us over 25 years to reach 3 billion Internet users across the globe. In the next 5 years, it’s predicted we’ll double that number.”

We are in a transition to global

We are in a transition to mobile

ItalyFrance

JapanCanada

IndiaGermany

UKChinaBrazilSaudi

KenyaUSA

NigeriaIndonesia

Daily Screen Minutes50 100 150 200 250 300 350 400 450 500

Television Mobile (smartphone+tablet)

People spend more time per day on mobile than television

Milward Brown AdReaction via Mary Meeker 2014 Internet Trends Presentation

Mar

ket V

alua

tion

(Bill

ions

)

100

200

300

400

500

600

700

Software Media Traditional Media

GOOGLE

FACEBOOK

TWITTERLINKEDIN

COMCAST

DISNEY

VIACOMCBS

We are in a transition to software

This opportunity doesn’t come without challenges.

The costs of marketing are increasing

Exane BNP Paribas estimates

Dig

ital I

nfor

mat

ion

Cre

ated

& S

hare

d (z

etta

byte

s)

0

20

40

60

80

100

Traditional Media Search/Display Mobile/Social Media

Non-Working Dollars Working Dollars

88%80-85%

40-45%

12%15-20%

55-60%

The costs continue to scale with the opportunity

+

MORE TARGETS MORE MARKETS

r

rr

+

MORE CHANNELS

How can technology reduce costs while improving your marketing?

Ask yourself the following questions…

Does your software cover all marketing situations?

Stock

Flow

Reactive Proactive

Does your software cover all marketing situations?

Stock

Flow

Reactive Proactive

RESPONSE MARKETING BRAND MARKETING

RESPONSE MANAGEMENT BRAND NEWSROOM

Does your software cover all marketing situations?

Stock

Flow

Reactive ProactiveAsset management

Ambassador programs

Content analysis

UGC

RESPONSE MARKETING BRAND MARKETING

RESPONSE MANAGEMENT

Influencer monitoring

Event marketing

Trending topics

Breaking news

Campaign marketing

Customer service

Query response

BRAND NEWSROOM

Consumer monitoring

Does your software tie all partners together?

CREATION DISTRIBUTION

BRAND

AGENCY

Does your software help manage your audiences?

INFLUENCERS

TARGETS

PROSPECTS

CUSTOMERS

ADVOCATES

Does your software scale with a mobile workforce?

AMBASSADORAPPROVER MARKETERCOMMUNITY MANAGER PHOTOGRAPHER

Percolate is the system of record for marketing

Let’s show you the new way to think about marketing technology.

Traditional SMMS Percolate

Percolate builds technology around content

We get brand DNA.

The 7 Building Blocks of Content

The 7 Building Blocks Content Marketing

Audience Trigger BrandAll marketing content needs to take into account the audience it’s trying to reach

The catalyst and context for content It’s not brand content without branding

Topic/CategoryTopics help brands stay focused around pillars

Event/CampaignEvents help brands with content inspiration, planning and targeting

Business ObjectiveEngagement is not a business objective

PlatformPlatforms are like fingerprints, each one is unique

Brand guidelines programmed into the system

Custom Fonts Custom Colors Brand Assets

Sentinel Light Futura Bold Futura Book #PercoCS

Voice

Thoughtful Bold Interesting Proud

Manage content across channels, campaigns, events, and topics.Manage content across campaigns, channels, events, topics and markets

Access owned images and licensed media in Percolate’s Media Library

Use this image template for 1 line of textEasily locate visual content, created by your fans, within the monitoring dashboard

Create audience groups that matter

Upon collaborating around a topic, event, or campaign, send a brief for fulfillment

Use this slide for 2 lines of text, use either orange or maroon for highlight boxPercolate’s content partners receive your brand assets and identity…

…and use it to create on-brand, socially digestible content

Analyzing content performance like never before, as content is created in the platform.

Analyze Engagement by Brand Pillar

Know which topics are most-engaging across brand pillars over customized date ranges.

Image Sources

Get a handle of your visual content’s performance across four image source types (Owned, Employee, UGC, and Stock).

Pre-Defined Crops and Lockups

Platform Crops Image Lockups

Repetitive processes during the image editing workflow will be streamlined via Percolate’s lightweight image editor.

Percolate is the system of record for marketing

Get Percolating. It’s Awesome!