BOUND-UP HKSEC2011

BOUND-UP - closely or inseparably connected or associated with - deeply devoted to

Gini coefficient: 43.4 RICH Poor

RICH

BOUND-UP Poor

ur vision every child in our community can enjoy the equal opportunity

to develop their interests

- Short term Happier More confidence

- Long term Discover dreams Contribute to society

Theory of change

Provide affordable ECA courses to the poor

Getting more students and people involved

EQUALITY

Social awareness

Input:

1. Employees/Volunteers

2. Capital

3. Networking

Activities:

1. Finding talented students

2. Active promotion

3. Booking venues

4. Cooperate with tertiary educaional institutions

5. Providing low-pricing ECA courses

Output:

(1) More poor children can participate in ECAs

(2) Talented students can achieve both the financial and social purposes

Social Impact:

(1) Equal opportunity for the poor children

(2) Increse social awareness on the poor children

(3) Help the poor children to build up the confidence

Impact value chain

BUSINESS idea

1 TO 1

1 TO many HK$200

HK$20 HK$20 HK$20 HK$20 HK$20

HK$20 HK$20 HK$20 HK$20 HK$20

INOVATION

impacts on both the demand and the supply side

low start-up cost by booking venues in educational institutions.

• Poor children can develop their own interest • Talented tutors can realize their social values

Target Customers Our target customers are the children (aged from 7-16) from low-income family who want to join ECA but cannot afford the expensive course

Markets At the first stage of our business, we will serve several districts with high poverty rate like Sham Shui Po so as to maximize our contact with the targeted customers.

COMPETITORS They are with several restrictions: • poorly-structured programs • introduction courses other than advanced • Limited course quota is limited • Impassionate tutors • Poor job in promotion and poor children may not

recognize and miss the chance. Our business have distinct advantages over these areas.

COMplementORS • Help from tertiary education institutions and secondary schools to

supply talented young people to us. • We can ask them to help us to promote this project and advertise

the job vacancy in the campus and on the website. • Co-operate with schools and community centers to have lower-

priced/free venue.

We will do all the arrangement of the courses and the only thing the schools have to do is lending us the venue.

stregnth • Low operational cost • Hence, it’s expected that we

can hold more courses and provide more choices for our target customers. Apart from offering just start-up courses, we will provide structural courses from step 1 to advanced levels.

worries • Lack of teaching experience • Hence, we need to have law-

bounded contracts with them. Also, we need to have supervisors to ensure that all courses are conducted in a safe and healthy manner. However, the supervisory fee is very high.

CONTROL OF SOCIAL IMPACTS • As all of the participants of our courses are poor children in the

community, we believe that the number of participants in our courses is already one very direct way to measure the short-run impacts.

• We will monitor the turnover rate of participants, collecting feedback from tutors, students and parent, track the development process of our students half-yearly to see if the impact is significant.

HUMAN RESOURCES • Employ full-time or part-time administrative workers to process

orders. • A promotion team to actively promote our courses, talented tutors

to teach the courses, accountants to manipulate the accounts, public relation teams to speak to outsiders, coordination team to book the venue and arrange the students to different courses, social workers to deal with psychological barriers of some poor children.

• To cope with the needs, we can recruit senior students studying different programme to put what they learn into real use.

• Employ some supervisors to supervise the courses. We can employ some professionals to take up the job.

Advisory needs • We need advices in different fields. For instance, we need to know

important details on how to run an agency efficiently and effectively. We need mentors from other agency company to skim through our working procedures. Moreover, we need some social workers advise us on the way to deal with those poor children or their parent who may suffer from stress and depress, psychological illness or self-containment. Furthermore, we need marketing advisors overseeing our marketing strategy to see if it is on the right way.

FINANCIAL SUMMARY

cost

• We aim at booking an office in industrial areas for our agency base. It is expected that we need to cope with the following cost elements including the start-up cost, salary for administrative workers, equipment and maintenance costs, rent and other operational fee.

revenue • Our revenue is based on the commission received from our tutors. We estimate that

at the first year, there will be around 8% of poor children participating in our courses. That is around 10000 children. Each contributes 10 dollars a month in average participating in our course. We collect commission at 10% from our tutors. Our total revenue would be around $180000. And we expect a doubling of participants each year due to our increasing popularity as well as number and variety of courses.

FINANCIAL SUMMARY

FY 2011 FY 2012 FY 2013

Revenue $180000 $360000 $720000

Expenses:

Rent:$120000 Operating cost: $50000 Equipment and Maintenance:$40000 Salary:$160000 Supervisory fee:$200000

Rent:$126000 Operating cost:$52500 Maintenance:$10000 Salary:$176000 Supervisory fee:$200000

Rent:$132300 Operating cost:$55125 Maintenance:$10000 Salary:$193600 Supervisory fee:$200000

Profit for the year

$-390000 $-204500 $128975

Financing means: We expect to obtain our start-up capital in different way. • First of all, we will try to seek helps from impact investors such as the Social

Ventures Hong Kong. • We can also get in touch with overseas investors through websites. • Moreover, we can ask for government subsidy on social enterprises. The

subsidy lasts for two years and is enough to cover our expected net loss in the first two years.

B UND-UP