BOT Midyear Meeting Webinars · distributed via several wire services, including a national...

BOT Midyear Meeting WebinarsMarch 31 and April 1, 2015

GREEN SINCE 1899www.asla.org

Introductions and Roll Call


President Richard Zweifel, FASLA

Agenda

• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update

www.asla.org GREEN SINCE 1899

U.N. Global Compact

• Action item on midyear agenda• Participation requires:

o Commitment to the 10 principles

o Annual Communication on Progress

o Revenue-based administration fee ($250 for ASLA)


Agenda



Code of Environmental Ethics Review

• Code adopted in 2000, amended 2003, 2006

• Should reflect current ASLA policies

• Review to be conducted by Ethics Committee for approval by the Board


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Constitution and Bylaws Review

• Review every five years as a best practice

• Should reflect the policies and practices of the Society

• Engage/query all stakeholders

• Conducted by Constitution and Bylaws Committee for approval by the Board.


Constitution and Bylaws: Issues for Midyear Discussion

Regarding the composition of the Board: • Should an associate be added?• Should a public member be added?• To promote leadership development, consider terms of

trustees

Should length of associate membership term be lengthened?• Would enable graduating dues over a longer period

Should use of ASLA logo by members/firms be broadened? • Last considered in 2005


Agenda




Education Programs


LAAB Standards Review• Standard Review Committee (SRC): Kenneth R. Brooks, FASLA (Lead),

Leonard Hopper, FASLA (ASLA Rep), Rodney Swink, FASLA (Practitioner)

• 1st Call for Comment was due Oct. 15, 2014

• LAAB Board reviewed/discussed 2015 Winter Meeting

o Minor tweaks, consistency, remove redundancy

• SRC incorporating feedback, will propose changes to be reviewed at 2015 Summer LAAB meeting

• 2nd Call for Comment Fall 2015

• ASLA COE will review proposed changes for ASLA


STEM• Completing final revisions of useful resources and rationale documents

supporting the STEM initiative

• These resources will be useful to professionals, educators, etc. to help make the case at the state and university level

• STEM resources were shared with LA program chairs prior to CELA meeting

• ASLA COE Chair, Sean Rotar, ASLA and COE member Malcolm Cairns, FASLA presented about LA in STEM at CELA Meeting in Kansas State University

• Continuing to work with ASLA government affairs staff


Annual Meeting Education and LA CES™

• The 2015 Annual Meeting education program scheduled

• Speakers confirmed for 119 education and 15 field sessions.

• Landscape Architecture Continuing Education System (LA CES):o 11 new provider applications approved in the first

quarter (9 in 1st QTR 2014)o Number of active providers consistently above 200

during 1st QTR 2015 (record high)


QUESTIONS?

Staff Contacts:

Susan [email protected]

Kris [email protected]

Agenda



Public Awareness Summit

January 9 – 11, 2015

Meeting of the Minds

• 47 of the 49 Chapters Sent Representatives• Media Training and Pitching• Group Planning• Case Studies• Collateral Assessment• Action Plans for 2015


Increase Landscape

Architecture Visibility

Worldwide

Social Media

Connecting ASLA Chapters & IFLA

Organizations

Student Outreach

Goal: New Connections and Awareness

Going Global• In April, LAs in U.S. and worldwide will photograph favorite

landscapes with cards "Designed by a Landscape Architect.“

• Images will be gathered online and tagged on a Google map with paired chapters and IFLA organizations.

• Full-press promotion campaign as global story, also custom messages for students, emerging professionals, and established LAs and principals.


https://tagboard.com/wlam2015/search

Sketch Out/Loud• Also in April, Sketch Out/Loud, a month-long event organized by

Rutgers University and the New York and New Jersey ASLA Chapters.

• ASLA will promote the event, urging members to take "sketch walks" and post the results to a central website.

http://sketchoutloud.blogspot.com/

Student Outreach• Students are being recruited to share contact information if they are

interested in becoming a "Skype Pal" with a student in another country.

• IFLA to host email conversations on private site.

Press Push• A press release announcing the launch of WLAM in the States was

distributed via several wire services, including a national Hispanic service.

• Release was upgraded to a multimedia release translated into Chinese, Spanish, Portuguese, and Arabic.

• The multimedia release was "tweeted" in China on four popular microblogging sites similar to Twitter, which is banned in China.


Questions?

[email protected]

Agenda




First Quarter Progress UpdateASLA Board of Trustees, April 2015


The Landscape Report, March 31 debut


Frac sand mining in Wisconsin, March 2015 issue


Closure of Chatham University LA program, March 2015


Profile of Jerry van Eyck, ASLA, principal of !melk, February 2015


Next in 2015:

-Continuing Education revamp

-Web site enhancements

-Education coverage

...see you all in April!

Agenda




Professional Practice


Professional Practice

• Professional Practice Network highlights: three live Online Learning presentations, with 50+ attendees; and approval of a new PPN on Environmental Justice

• ASLA standard form agreement for construction documents under development

• New LATIS paper, Suburban Stormwater Retrofitting, being finalized for publication

• ASLA selling custom salary survey reports as a practical business resource available exclusively to members


SITES EducationASLA 2015 Annual Meeting sessions: • Ask the Experts: Questions about the SITES rating system, certification,

and more • SITES "hackathon": a hands-on, real-world introduction to the SITES v2

Rating System

Greenbuild 2015 - Green building system synergies: LEED-SITES-WELL(education session submitted—decision in May)

SITES page on the ASLA website:• Short introductory videos• Special FAQ sections, ie “for the client”

Presentations in development:• Introductory and specialized presentations• Webinars• Mini-trainings


ASLA’s 20th Professional Practice Network (PPN)

Environmental Justice

Mission:

• Create a network of knowledgeable landscape architecture professionals involved in, inspired by, and interested in pursuing environmental justice through education, research and practice.

• Collect, compile, advance, and disseminate state-of-the-art information and research related to environmental justice practices.

• As needed, support and inform ASLA programs and policies on related issues

• Support initiatives, programs, and mentoring opportunities that expose underserved student populations to landscape architecture career options and promote diversity.

• Encourage members to share knowledge and develop resources, including with allied professionals.


QUESTIONS?

Staff Contacts:

Susan Cahill, Hon. [email protected]

Deborah Steinberg, [email protected]

Shawn Balon, [email protected]

Agenda



Membership Trends

0.07% ↑ in 2014 (15,214 on 12/31/14) 1.34% ↑ in 2013 (15,203 on 12/31/13) 2.76% ↓ in 2012 (15,002 on 12/31/12) 1.08% ↓ in 2011 (15,428 on 12/31/11) 3.86% ↓ in 2010 (15,597 on 12/31/10) 5.88% ↓ in 2009 (16,223 on 12/31/09) 5.97% ↓ in 2008 (17,236 on 12/31/08)

Membership Data: year-end totals

02,0004,0006,0008,000

10,00012,00014,00016,00018,00020,000

Year-End Membership Total

Year-EndMembershipTotal

Membership Data: By Category

By Member Category

Full & Fellow Year-end % ↑↓ Affiliate Year-end % ↑↓2008 11,092 2008 8502009 10,718 -3.37% 2009 718 -15.53%2010 10,362 -3.32% 2010 667 -7.10%2011 10,035 -3.16% 2011 631 -5.40%2012 9,891 -1.43% 2012 562 -10.94%2013 10,089 2.00% 2013 592 5.34%2014 10,238 1.48% 2014 661 11.66%

Associate Year-end % ↑↓ Student Affiliate Year-end % ↑↓2008 1,562 2008 6362009 1,454 -6.91% 2009 495 -22.17%2010 1,413 -2.82% 2010 411 -16.97%2011 1,503 6.37% 2011 379 -7.79%2011 1,583 5.32% 2012 319 -15.83%2013 1,704 7.64% 2013 360 12.85%2014 1,734 1.76% 2014 301 -16.39%

Student Year-end % ↑↓ International Year-end % ↑↓2008 2,644 2008 1612009 2,364 -10.59% 2009 179 11.18%2010 2,265 -4.19% 2010 181 1.12%2011 2,401 6.00% 2011 162 -10.50%2012 2,181 -9.16% 2012 173 6.79%2013 2,006 -8.02% 2013 183 5.78%2014 1,809 -9.82% 2014 202 10.38%

Membership Data: Retention

78.31%

77.28%

79.01%

80.30%80.92%

81.84%

80.00%

2008 2009 2010 2011 2012 2013 2014

Retention by Year

2015 Membership & Chapter Initiatives -Completed

Nat’l Student Representative Election

LA Bash Annual student record

clean-up Q1 Chapter

Membership Chair Call

2015 Membership & Chapter Initiatives – On Target

Expanded support to Chapter Mbr Chairs Identify additional ways to connect with students &EPs Expanded member affinity (discount) program Update the new member welcome packet Launch an academic recruitment campaign Design a firm recruitment campaign Continue letter to LA program chairs Continue the lapsed member survey Continue the quarterly new member survey Continue the LAM false cover

Questions?Thank you.

[email protected]

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Questions?


Contact: Curt Millay, [email protected]

BOT Midyear Meeting Webinars · distributed via several wire services, including a national...

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