Boots and Macmillan: working together to improve the lives of everyone living with cancer -...
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Transcript of Boots and Macmillan: working together to improve the lives of everyone living with cancer -...
Working together to improve the lives of everyone living with cancer.
Oonagh Turnbull, Boots UKRowena Howell, Macmillan Cancer Support
Boots UK and Macmillan Cancer Support are working together to ensure everyone affected by cancer, wherever they are in
the UK, has access through Boots to the best cancer information and support in their local community
Our Partnership Vision
Cancer Information on the High Street
Why?• Increase access to support• Address the need for greater local support• Two trusted brands with expertise• Customer reach
How? • Tested options in store• Evaluated the need
What?• Information in store and online• Signposting to Macmillan services• New service roles• Support for family/friends/carers
Boots Macmillan Information PharmacistsWhy?People Living With Cancer:•Are not accessing the support they need •Don’t always know where to turn•Are experiencing long-term consequences of treatment
How?•Bespoke training for Pharmacists to have conversations with customers about cancer and signpost to additional support•Local connections with cancer support services
What?• 2000+ Boots Macmillan Information Pharmacists available in store to provide information and signposting•Developing connections in local community
Boots Macmillan Beauty Advisors
Why?People Living With Cancer:• 85.9% experienced a beauty related issue• 81% say these changes have negatively affected their confidence
How?•Training No7 Advisors to understand the side effects and provide potential solutions
What?• 400+ Boots Macmillan Beauty Advisors available in store to provide advice and support
Our Partnership in action
• National campaign • In store materials• Online, Social media and PR• Bespoke channels• Colleague engagement
Thanking our colleagues and customers
Amazing Achievements£11 million
raised
1000+ Volunteers
2000 Boots Macmillan
Information Pharmacists
400 Boots Macmillan
Beauty Advisors
Our top tips!
• Develop a shared long term vision
• Brand alignment
• Invest in each other
• Insight led
• Utilise multiple channels
Working together to improve the lives of everyone living with cancer.