Boosting student Achievement webinar blackboard 030911

Tips for Boosting Student Achievement by Involving Parents

Federal Ways Public SchoolsFederal Way, WA

District Challenge – Boosting Student Achievement

Challenges• Low graduation rates, truancy issues• Reporting student data (NCLB/AYP/EOY) • Expectations to involve parents • Average class size expected to rise y/y• Administrators are faced with an array of

student learning “curves”– including diversity, a growing ESL population

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• Open lines of communication amongst with parents, students and teachers and administrators

• Address student learning needs

• Deliver real-time performance assessment

• Streamline communications to reduce costs

• Overcome language barriers by communicating in native languages

• Increase parent participation in academic activities

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How Can You Effectively Respond to Today’s District Challenges?

COMMUNITY

Our Mission

To Build a Better Education Experience

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We provide the software and services that K-12, Higher-Ed and other education institutions use to build a better

education experience for their students and teachers.

We provide the software and services that K-12, Higher-Ed and other education institutions use to build a better

education experience for their students and teachers.

Our Business

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Our Community

BLACKBOARD SERVES MORE THAN 8,700 EDUCATIONAL INSTITUTIONS FROM

AROUND THE GLOBE INCLUDING:

• 4,800 K-12 SCHOOL DISTRICTS• 2,700 COLLEGES & UNIVERSITIES • 1,200 CORPORATE / GOVERNMENT

Web Based Teaching &

Learning

Campus Commerce &

Security

Multi-Modal Alerts &

Notifications

Mobile Access &

Connectivity

Synchronous Classrooms & Collaboration

Education Analytics & Reporting

Strategic Consulting Student Services & Support Hosting

Our Platforms

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Integrated Solutions

Blackboard Mobile Learn

Multi-Modal Messaging

Blackboard Learn +Collaborate

Blackboard Mobile District

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Blackboard Connect

• Fully-hosted notification and alert solution for reaching millions in minutes through Voice, Email, SMS, Text, TTY, Wireless, and PDA capabilities

• 2,600 clients in K-12, Higher Education, and Government

• 800 million messages delivered in 2010. 99.99% uptime, serving:Multi-Modal Alerts &

Notifications

Boosting Student Achievement Through Parental Involvement

Diane Turner - Chief Communications Officer

Lisa Griebel – Principal Federal Way HS

Karen Saunders - Community Relations

District Information

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District Size = 37 Schools

Student Enrollment = 22,271

Staff = 2,693

54% Free and Reduced Lunch

Diverse Population

Hispanic-Latino

Korean

Ukrainian - Russian

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Academic Achievement for ALL Students

What is Necessary for Student Success? Maintaining Good Grades

Parental Involvement

Parent/Guardian/Teacher Communication

Good Attendance

Reducing Language Barriers

Academic Achievement for ALL Students

How we Engage Parents and Guardians: Increasing teacher to parent/guardian communication

Increasing student to parent/guardian communications

Communicating in native languages

Maintaining record of contact with parents

Ensuring continuous, accurate, targeted information when:

Student is falling below grade level

During emergency and non-emergency situations14

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What We Communicate

Accurate/timely information in the native language spoken at home

Messages about emergencies & school closures

Grade Threshold Calls - Students’ not meeting standards

Attendance, outreach and safety messages

District information

Grade Threshold Calls

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Established Federal Way High School and Kilo Middle School as pilot schools

Calls began November 2009

Bi-weekly outreach on Mondays

Multi-language communication

Grade Threshold Pilot

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Enabled parents to have sufficient time to engage and support student

Parents began checking students grades on-line and talking to teachers

Eliminates “we didn’t know” and “why didn’t someone call me”

Grade Threshold Calls

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March 16, 2010 - all secondary schools begin calls

Bi-weekly

Calls are Text-To-Speech

English and Spanish Messages

Grade Threshold Data

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November 2009 to January 2010

5,813 Grade Calls

February 2010 to December 2010

49,920 Grade Calls

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Flow of InformationGrade Threshold Calls

G rades O nline C alls School

Parent/G uardian

B lackboard C onnect

Technology

G rade B ook

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Feedback

Measurable district-wide improvements

Increased parental involvement

Principals are thrilled with the program

Parents appreciate the emergency, outreach, attendance and grade messages

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Positive Results for Improving Parental Communication

Expands our ability to contact and engage parents

Parents are aware of students’ attendance

Parents are having more conversations with their student and teachers about grades

Parents appreciate immediate notification of an emergency at their child's school

Enables us to give parents accurate and up-to-date information during emergency and non-emergency times

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Improved Communication with Non-English Speaking Families

Able to communicate in Spanish, Korean and Russian/Ukrainian

Inviting and engaging parents in their child’s education

Increased parent involvement awareness and understanding

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Increased District Efficiencies

Automated attendance calls

Automated grade threshold calls

Timely grades posting

Consistency of messages

Support schools during crisis or emergency

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Attendance Improvements

All Schools - September 1, 2007 - March 7, 2011 (Attendance calculated by ADA)

Attendance Percentage 2006-2007




Decatur 87.9% 88.6% 87.7% 93.5%

Federal Way 86.2% 87.0% 89.9% 92.3%

Thomas Jeff 88.2% 89.4% 87.7% 92.3%

Todd Beamer 86.6% 90.0% 89.8% 90.3%

Total Calls and Messages(Since Implementation)

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Federal Way Public Schools - September 1, 2007 - March 7, 2011

Beginning Date

Ending Date

Outreach Messages

Emergency Messages

Single Survey

Attendance Notification

# Messages Sent

# Phones Called

09/01/07 05/15/08 694 23 0 1,174 1,891 450,453

05/16/08 05/15/09 1,888 42 2 3,561 5,485 1,176,517

05/16/09 05/15/10 1,905 36 10 3,578 5,529 1,017,737

05/16/10 03/08/11 1,584 67 1 3,037 4,689 1,024,723

Total 6,071 168 13 11,350 17,594 3,669,430

Calls and Messages by SchoolSeptember 1, 2007 – March 8, 2011

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TOP SITES USING OUTREACH # MESSAGES # CALLED

FEDERAL WAY SCHOOL DISTRICT 210 645 1,168,961

TODD BEAMER CAMPUS 343 197,750

THOMAS JEFFERSON HIGH SCHOOL 151 157,755

FEDERAL WAY HIGH SCHOOL 460 155,185

DECATUR HIGH SCHOOL 193 111,883

TOP SITES USING EMERGENCY # MESSAGES # CALLED

FEDERAL WAY SCHOOL DISTRICT 210 158 402,369

TOTEM MIDDLE SCHOOL 3 1,477

WILDWOOD ELEMENTARY SCHOOL 2 940

NAUTILUS ELEMENTARY SCHOOL 1 380

TOP SITES USING ATTENDANCE # MESSAGES # CALLED

FEDERAL WAY HIGH SCHOOL 470 145,923

THOMAS JEFFERSON HIGH SCHOOL 427 133,597

DECATUR HIGH SCHOOL 452 109,249

BUSINESS AND INDUSTRY ACADEMY 422 40,779

SCHOOL OF GLOBAL LEADERSHIP & ECONOMICS 402 25,597

Time Commitment - The Old Way!

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Time Required by Auto-dialer to Deliver a 30-Second Message

Calls 5,000 20,000 40,000 60,000 80,000 100,000 1,000,000

8 Ports 10.42 hrs 41.67 hrs 83.33 hrs125.00

hrs 166.66 hrs 208.34 hrs2,083.40

hrs

16 Ports 5.21 hrs 20.83 hrs 41.67 hrs 62.50 hrs 83.34 hrs 104.16 hrs1,041.60

hrs

24 Ports 3.47 hrs 13.89 hrs 27.78 hrs 41.67 hrs 55.56 hrs 69.44 hrs 694.40 hrs



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Q and A

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Thank you for attending.

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Boosting student Achievement webinar blackboard 030911

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