Boost your Sales by Using Colours

Cayla Ng, Web Designer, iconnect360

92.6 percent said that they put most importance on visual factors when purchasing products.

Why Important?

Why Important?

• Colour can:- send a positive or negative message, - encourage sales, and- calm a crowd.

• Specific colours - creating brand relevance and - motivating purchases.

The Power Of Colours

Blue

• The most favorite color of people

• A feeling of :- Calm and serenity.

• Establishes trust and secure.

• Colour of communication.

Blue

• Light blue - fantasy.• Dark blue - authority and power. • Mostly used in:

- Medical, and - Financial industries.

RED

• Feeling of warmth.• Most powerful of all

colours. • Not use too much. • Get attention

- Sell products- Specific message, - Focus on it, and

Red

• Often used in:- Clearance sales- Fast food chains- Excitement and

danger• Also used by big

company:- Coca-cola- Air Asia

Green

• The feeling of relaxing and fresh.• Represents:

- Health - Life - Rebirth and - Nature/ environment- Growth

• Warm and inviting• Associated with money and

wealth.

Green

• Often used in:- Organic shop- Healthy food- Agricultural

Company- Recycle item

How Does It Work?

How Colours Affect Your Sales

• Choosing the right colour.- Understand your target audience- Type of products or services.

• Use colour to tell story.- An environment using colour to represent some

concept.• Comfort and calm customers.

How Colours Affect Your Sales

• Get shoppers attention to certain products• Build brand recognition

- The colour of the Logo used.• Not overpower your products

- Highlight the product.- Not using too much colours.

Example

• Some sites changed their colour in short time and improved:

• Before: http://web.archive.org/web/20140122182205/http://www.duriana.com/

• Now: www.duriana.com

ExampleBefore Now

Example

• Durian changed:- corporate logo,- colours (from orange to blue 1st image to 2nd image

)• Sales improved after they change their

website colour.• Base on colour study:

- Blue is the most favourable colour.- Orange is the least favourite.

Consumers make a subconscious decision about a product, person or service in 90 seconds or less.- by The Institute for Color Research

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