BOOST SALES with the
RIGHT DESIGN
Cayla Ng, Web Designer, iconnect360
ASSUMPTION: People make choices based on rational analysis of available alternatives.
In reality, our decisions are greatly influenced by our emotions.
FACT:
Why important?Stand out from the crowd.
GOOD DESIGNaffects buyers’ emotions.
Product DesignBuying Emotion : Love For Beauty
Result-OrientedBuying Emotion : Perfect Body
Relaxing GetawayBuying Emotion : Pamper Yourself
Natural FlavourBuying Emotion : Healthy Drink
Limited EditionBuying Emotion : Impulse Buying
Luxury LifestyleBuying Emotion : Status
Buying Emotion : Greed
Instilling GuiltBuying Emotion : Be prepare before anything happened
Being SympathicBuying Emotion : Help Save The World
Creating FearBuying Emotion : Think of Your Loved Ones
Good Taglines For Your Design
Good designs have positive influence on decision-making
You will be more successful when you market and sell to the emotional wants of your prospects.