Boost Email Marketing Revenue with the Power of Consumer Psychology
Reduce Risk and Boost Your Sales Revenue
-
Upload
mariajoaosantos -
Category
Documents
-
view
10 -
download
0
description
Transcript of Reduce Risk and Boost Your Sales Revenue
Outsourcing our social media marketing put my business at risk.
By building my own online authority using social media, I was back in control. As my reputation grew, so did my company’s. As a result, we saw an increase in sales of 38% over 18 months.
Peter Ranklin, CEO
Business Leaders - Reduce risk to your business
while boosting your sales revenue
Changes to Google means that whether your digital
marketing is outsourced or delegated, the person
responsible gains ownership of your business’s
online authority and intellectual property - and
they will take it with them if they leave!
Directors, now is the time to take ownership
of your online activities with
Empower123 and Empower101
Empower123 Empower123 is a twelve-month membership programme aimed at providing you with
support and practical learn-and-apply techniques, to build your authority and reputation
online, while generating leads and increasing sale. Your membership includes:
Peer group networking in a confidential, non-competitive and enabling environment
Mentoring during group sessions, and between sessions, to advise and support you at
every stage on your online engagement strategy
Exclusive monthly coaching sessions that will empower you to regain your status as
the voice of your company, and take ownership of your intellectual property.
To join this exclusive group, call Nick Strong on 02380 275 710
Membership in your area is limited to 12 people. You can be one of
them for only £295 per month. Call now to book your place!
Nick Strong is well-known in the franchise industry with over 15 years experience in franchise development. He helps franchisors grow their franchisee networks and increase their management service fees online. Specialising in web marketing and mentoring for the industry, carries out web marketing audits and action planning for growth.
Sue Gorrett has worked in marketing for over 30 years. As a consultant, she specialises in helping businesses develop marketing strategies aimed at continual growth. Her profound knowledge and hands-on experience of digital marketing, coupled with her well-honed offline expertise, ensures her clients a fully integrated, strategic and focused marketing advisory.
Meet your mentors
Reduce risk and take control!
What you get:
• Ten one-day meetings per year
• Two webinars (exclusive access)
• Review of web and social media strategy
and action plan
• Access to LinkedIn discussion groups
• Two hours online or telephone
support each month (includes Franchise
marketing support)
• Weekly eshots with how-to guides,
updates, links to recommended
information and blogs
• Access to professional support
What you will achieve:
• A fully integrated targeted on/offline
marketing strategy and action plan
• Legal compliance online
• An internal and franchisee online policy
• Lead generation and conversion skills
• Ownership of your brand and messaging
• Ownership of intellectual property
• The ability to engage, promote, measure
and monitor online
• Greater following, referrals and feedback
• monitoring and time saving tools
• Professional social media pages
The benefits of social media marketing
Information taken from an online survey
of 3025 participants in 2013.
Courtesy of Social Media Examiner
To find a group near you, email [email protected]
Empower101 Access exclusive one-to-one consultancy aimed at further enhancing your progress, and
strengthening the support your receive from the group. Provided as either one-off or
ongoing sessions, Empower101 is tailored to your specific needs and is therefore not
included within your membership. You can benefit from:
• Monthly social media action plan, one-to-one mentoring and one-on-one coaching
• Full audit of websites and social media
• Full social media report and action plan
• Bespoke staff training (group or one-on-one)
• Full website and SEO performance audit with recommendations for improvement
• Full website review with recommendations (includes user-experience, calls to action,
lead generation capabilities and SEO)
• Up to 8 hours per month legal telecom support
• Full legal audit of website and social media policy
• Website specifications to brief your web developers
• One-on-one consultation on any marketing integration and planning issues
Contact us now to discuss your one-on-one requirements
Look what you can achieve!
Your practical learn-and-apply course for online sales success
Through mentored peer groups, you will be coached in the skills and tools needed for a journey
that will increase your market following, generate leads and boost your sales.
Month 1 - Introduction to social marketing
Lay the foundations to your online and offline strategy: review of your clients, brand and your
customer journey. Find clients online and gain competitor, customer and marketplace intelligence.
Month 2 - Developing strategy
Build your online strategy: set goals, establish KPIs, and allow for measurement. You will be able
to maximise results by integrating on and offline activities - and we will show you how.
Month 3 - Protection and policies
Be legal online with the help of our legal specialists who will help you develop both franchisor and
franchisee social media policies, website T&Cs and complaint management.
Month 4 - Content and authorship
Content strategy is pivotal in determining your business’s authority on Google, your rank on
search engines and your lead generation success. We will equip and support you.
Month 5 - Growing your community
Locate and engage with potential clients, build communities, and monitor your results. Learn
time saving tools and techniques and methods that will maximise your social media potential.
Month 6 - Adding value through giveaways
Google loves companies that provide resources like eBooks and videos - they help get business
leads fast too. It’s the quickest and cheapest way to get prequalified mailing lists.
Month 7 - Online promotion
Tackle your own online promotions, like SEO or PPC or have the confidence to delegate and get
value for money. Get recommendations and referrals, track your promotions and capture leads.
Month 8 - Websites that generate leads
Find out what it takes to get potential clients to visit and stay on your site, commit to your offer
or become a qualified sales lead.
Month 9 - Social to leads to sales
Brush up your sales techniques - understand the triggers and behaviours that pre-empt a sale.
This session will cover everything from follow-ups to loyalty and referral schemes .
Month 10 - Maintaining sales relationship - FRANCHISEE
Develop a franchisee engagement strategy with loyalty rewards, improved communication,
involved in franchisee marketing, guide and dictate policy and getting recommendations.
Month 11 - Maintaining sales relationship - END USER
Devise an end-user engagement strategy, including rewarding loyalty online, making them love
your brand, building communities and getting recommendations and sales referrals .
Month 12 - Review and repeat
Review and improve your strategy, establish benchmarks, set your goals higher, embrace new
online trends and plan for greater sales success.
Call 02380 275 710 or email [email protected]