Board Member Connect Webinar deck
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Transcript of Board Member Connect Webinar deck
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Succeeding with LinkedIn Board Member ConnectWebcast
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Agenda
Nonprofits on LinkedIn
Background on why LinkedIn created this program
A few actions to take on LinkedIn today
Using the Board Connect Program toolkit
Volunteer Marketplace and Board Postings
Success Stories
Audience Q&A
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What is LinkedIn?
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LinkedIn connects talent with opportunity at massive scale.
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LinkedIn and Nonprofits
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Are Nonprofits on LinkedIn?
To date…..
Over 5 million nonprofit professionals
From over 180,000 nonprofit organization
Representing 205 countries
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What is LinkedIn Board Member Connect?
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LinkedIn Board Member Connect is a program that helps nonprofit leaders
find high quality board members.
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Why did LinkedIn decide to start this program?
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Recruiting Solutions
Nonprofits have enormous need and difficulty recruiting high quality Board Members• 2 Million (approx) board seats need to be filled annually; • Skill based selection is emerging as a central piece of recruitment
There is significant interest the professional community to serve on nonprofit Boards • 78% of professionals would like to join a nonprofit board• Serving on a board is a powerful way for professionals to develop their identity and impact
Your network is the most effective channel for Board Member recruitment • 74% of board members are responsible for recruiting new board members• 90% of board recruitment is done through personal and professional contacts
Current State
Sources: Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research. LinkedIn Nonprofit research May 2012
Board Recruitment is a large marketplace run solely on relationship based outreach
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LinkedIn connects talent with opportunity at massive scale.
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What if you could use our platform to find your next board member?
Leveraging your existing networkand, reaching beyond your network
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Getting Started
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1. Complete your LinkedIn profile
2. Connect with existing board members
3. Establish your nonprofit’s LinkedIn Company Page
3 things you should do TODAY!
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Profile picture
Summary & skill set
Education
Volunteer Experience & Causes
Detailed work experience for at least 3 recent positions
Step 1: Improve your LinkedIn Profile
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Volunteer and board aspirations on profile
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Your Connections
Your 3rd degree Connections
Your 2nd degree Connections
Connect with… Board members Staff Donors Volunteers
Out of Network
YOU
OON
Step 2: Connect with Existing Board Members
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645
110,000
1st Degree
2nd Degree
3rd Degree
4,000,000
Why connections matter…especially with your board
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Redundant Connections
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Connect with disparate groups through your board
InMap (http://inmaps.linkedinlabs.com/)
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1. Create your nonprofit’s company page2. Add an image, logo & short
description3. Encourage your board members &
supporters to follow you
4. Use updates to communicate with your board members & supporters
Step 3: Establish your Nonprofit’s Company Page
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1. Complete your LinkedIn profile
2. Connect with existing board members
3. Establish your nonprofit’s LinkedIn Company Page
Recap: 3 actions to take TODAY!
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LinkedIn Board Member Connect Program
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LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Board Member Connect
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Talent Finder
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1. Search with Premium facets and enhanced profile visibility
2. Reach potential matches by connecting via InMail, Introductions
3. Assess potential fit using profile data and network information
Making the right match with Talent Finder
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LinkedIn Confidential ©2013 All Rights Reserved
Advanced Search
The key to finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals.
Basic Facets
Location
Title
Education
Company
Industry
Advanced Facets
Groups
Years of Experience
Job Function
Company Size
And more…
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28
Advanced Search
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Premium search facets
Management tools
One click InMail
Full names and profiles for 3rd degree
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InMail field to personalize
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1. Target, target, target. Look for members who:– Seem engaged on LinkedIn (full profiles, sharing content, etc)– Indicate some interest in nonprofit world (skills, volunteer experience, etc)– Have commonalities with you / other leadership members
2. Make the first InMail short, personal and actionable. – Less effective: I’d like to connect with you on LinkedIn to talk to you about an idea– More effective: I am writing to see if you are open to a conversation about joining
a local school board. From LinkedIn, I see that we both know Bob Brown, Eliza Bennett and that you are passionate about education reform. Let me know if you have 15 minutes for a chat.
3. Communicate a point of difference.– Less effective: ‘a local school board’– More effective: ‘the board of our school, which is piloting a new model for digital
learning’
Top 3 InMail Tips
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Board Member Connect Group
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Ask… questions of other program members and LinkedIn staff
Share… stories, experiences, and tips
Connect… with other members to build out your network
Join… the Board Member Connect LinkedIn Group
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Board Member Postingin the Volunteer Marketplace
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Brand New… LinkedIn’s Volunteer Marketplace
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Free Trial… Board Postings in the Volunteer Marketplace
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Success Stories
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BERKELEY FOOD AND HOUSING PROJECTCASE STUDY
Challenge: Berkeley Food and Housing Project provides housing and food programs to the homeless. They wanted to find an architect who could advise on affordable housing and commercial tenant improvement issues. Search criteria included:
– Local: within 10-25 miles of Berkeley, CA– Skilled: Architect with land use, urban development experience– Diverse: Young or mid-career professional / female
Solution: Board member was recruited in less than two months.– Reviewed top profiles in-depth and circulated for board input.– Sent 20 InMails for a variety of board profiles; one InMail was
targeted at the architect role to which the candidate responded enthusiastically.
– Met individually, then with the board and toured the agency. – Elected onto the board within 2 months of the initial InMail.
“We would have never known each other without LinkedIn – she didn’t know our organization and we didn’t know she was looking for a board.”
Terrie LightExecutive Director
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Next Steps
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1. We will send you a Thank You email with a link to sign-up for Talent Finder and a link to your exclusive Board Member Connect Group This will go to the email you used when signing onto webex
2. Please use the link provided to sign up for Talent Finder since it has the promotion code embedded in it.– Please do not share this link
3. During the Talent Finder registration process, we will ask for your credit card information. – You will not be charged anything. This is a system formality.– You will be defaulted to sign up for the middle offer, Talent Finder
4. Once you have signed up for Talent Finder, be sure to sign into the Board Member Connect Group.
What should you do now?
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Select Talent Finder Annual - when you click on promotion link
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Credit Card Page- YOU WILL NOT BE CHARGED
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Start using it! Don’t wait for your next board meeting’s agenda item – find potential board members today
– Just one Talent Finder subscription per organization (usually the Executive Director or Board Chair)
– Identifying a potential board member is the first step in recruitment.
Take advantage of LinkedIn and BoardSource resources – BoardSource Board Recruitment Center– LinkedIn for Nonprofits Resources: http://nonprofit.linkedin.com/– LinkedIn for Good Slideshare: http://www.slideshare.net/LinkedinforGood– Board Member Connect Group on LinkedIn– LinkedIn for Good on Twitter: https://twitter.com/LinkedIn4Good
Some parting words…
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nonprofit.linkedin.com
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Q & A