Your Guide to Giving Tuesday on Razoo Webinar | October 28, 2013

Welcome

•  Learn about Razoo and #GivingTuesday

•  Create your page

•  Plan a fundraising strategy

•  Be creative and get inspired

Razoo’s Mission

• Creating meaningful giving experiences and closing the gap between the desire to give and the ability to give

•  $170 million+ in donations

•  27,000+ nonprofits

Black Friday, Cyber Monday, and now… A national day of annual giving, a movement of generosity

Razoo’s community Giving Days are powerful 24-hour online fundraising competitions that unite communities around causes.

Prizes! •  Top Nonprofits: Grand prize of $5,000; prizes

up to 50th place

•  Top GivingTuesday Fundraisers: Grand

prize of $15,000; prizes up to 25th place

•  Golden Tickets: •  6 Power Hours ($1000) •  Donor match – (12) $375 match of lucky donors

Prizes!

Video Challenge: $2,000 Step 1: Create your video

Step 2: Upload your video

Step 3: email support@razoo.com

Tips: Videopixie.com

How to Prepare

•  Create your fundraiser

•  Use the CAUSE SETUP box •  Tell your story •  Suggested donation amounts •  Upload videos and images with captions •  Create a thank you video and message •  Set up a matching grant •  Integrate social media

For Nonprofits:

•  Claim admin access (razoo.com/claim)

•  Set goals – both financial and tangible

•  Secure a matching grant

•  Host a live event

•  Be creative and real

•  Engage everyone you know

Strategies for Success

Strategies for Communication •  How does your nonprofit meet needs in your

community? •  What is your communication plan? •  Craft a clear, clever, and actionable campaign •  Recruit others to amplify your message •  Use multiple channels

Facebook/Twitter/Google+ E-mail, e-mail signatures, e-newsletters Video Word of mouth

Personal •  Send to individuals •  Make phone calls

Relational •  Tell stories •  Make a connection/touch-point

Specific •  Provide examples of past work •  Explain future plans

…Communication: Asking

On Tues, December 3

•  Send 3 main emails •  Thank donors in real-time

•  Host a live event

•  Try something new, experiment

•  Fundraise with your personality

•  Provide a reason to come back,

competition

•  Put your own skin in the game

•  Connect online and offline with the

actual work you do

Be Creative

Be Creative: Examples

Be Creative: Examples

Thank You We’re here to support you! Razoo Customer Support Mon-Fri 9-8 pm EDT support@razoo.com 866-437-1952