BLUE-SKY.CO.UK Responsive Website Development

Launched February 2013

The Brief Bluesky Performance Improvement were looking to develop their digital presence but struggle to quickly adapt to ever changing market conditions, the main reason for this was the limitations of their user landing platform being inflexible.   We planned a lightweight dynamically populated mobile responsive site (RWD) that could be fully customised to allow adaptive marketing conditions. The site included a bespoke gating mechanism allowing the site to be fully exploited as a digital lead generation tool that would be tracked and adapted for optimal effectiveness. The briefed requirements for the website were as follows:

✖  Budget build – Under 5K ✖  Open source CMS ✖  Traditional simple template build ✖  5/6 fixed templates ✖  Customisable templates ✖  All items administrable through CMS ✖  Two click user journey ✖  New brand design integration with new functionality ✖  Cookie driven gating system for all data form collection ✖  Custom goal tracking and conversion reporting ✖  3 templates / 30+ components

The Benefits Fully Responsive Build (RWD) The site is fully responsive with mobile navigation that provides a much better user navigation experience on mobiles devices and tablets. The main benefit of the RWD is that the site is singular and does not require a mobile version to run alongside the main site.   Full Administration The site as been designed to take into account the client’s requirements to administrate their site, structure and content. The site is dynamically built, making it flexible and customisable with the ability to adapt to the needs and behaviours of its users. 

Responsive Marketing Activity With such a flexible modular component build naturally these have multi-purpose functionality, most components include text, image, animation, video, internal content pull, resources, external link pull, multi-layer carousel, all customisable page by page. This naturally gives an extreme level of customisation. Customer Gating Process To make the site as approachable as possible, the use of customer contact points has been integrated commonly throughout the site. These all channel into a custom gating system that will allow a user to register once on a cookie and then the system will log this along with any activity and will allow them access to any content whilst the cookie is still active.

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Interested If you are considering developing your digital channels we would be interested in talking to you.   Creating intuitive, responsive and flexible channels is at the core of our digital development.

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