Blue Flavor's Leaflets

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iPhone apps that grow on you.

(Made by the folks at Blue Flavor)

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Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

but first meet

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Blue Flavor at a glance* We come from both agency and in-house web teams.

Founded on the idea of merging these two worlds to become a different type of agency.

* We formed Blue Flavor in October 2005.We began working together as far back as 2001.

* We are a “family” of experts.Having more than 50 years of collective experience in the web.

We are recognized experts in a variety of areas like web standards and mobile.

* We all work on all projects.Everyone at Blue Flavor works on just about every project, including Principals.

We are all cross-discipline and able to serve many functional roles on a project.

* We are based in Seattle, Washington.Seven are based out of our Fremont office. One working remotely in Brooklyn, New York.

* We work fast.Given our experience and agile nature, we are able to complete projects very quickly.

* We are a company built from the web community, with deep ties to our peers.We've grown to be one of the most respected and recognized agencies in the web community.

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We are rethinking the way agencies work.

Related ArticlesAgency Model is Dead

Embracing TransparencyPricing a Project

Starting vs. Finishing

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http://www.blueflavor.com/blog/thinking/the_agency_model_is_dead.php

http://www.blueflavor.com/blog/thinking/the_agency_model_is_dead.php

http://www.blueflavor.com/blog/strategy/embracing_transparency.php

http://www.blueflavor.com/blog/strategy/embracing_transparency.php

http://www.blueflavor.com/blog/tips_tricks/pricing_a_project.php

http://www.blueflavor.com/blog/tips_tricks/pricing_a_project.php

http://blueflavor.com/blog/process/starting_vs_finishing.php

http://blueflavor.com/blog/process/starting_vs_finishing.php


Some of Our Specialties* Strategy

Interactive Strategy

Marketing for New Media

Thought Leadership Strategy

User Experience Strategy

Community & Social Design

Iterative Production Strategy

“Web 2.0”

* Interaction DesignInformation Architecture

Information Design

* Web DesignWeb Design

Web Application Design

* MobileMobile Strategy

Mobile Design

Mobile Application Development

Messaging

* DevelopmentWeb Standards

AJAX

Ruby on Rails

Django

Content Management Systems

Web Applications

Accessibility

* PublishingReadability & Designing for Content

Content Management Strategy

Blogging

Intranets

* Performance“Organic” SEO/SEM

User Experience Performance

Website Metrics & Analysis

* UsabilityFacilitated Research & Usability

Contextual Inquiries

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We want to provide the experience and benefits of

an agency, but with the transparency and agility of

an in-house team.

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Our Experience* Advertising

Motive Interactive

* AerospaceBoeing

* BroadcastingCBS

MediaZone

PBS

* Community43 Things

Beliefnet

Boeing

Classmates

Gaia Online

Judy’s Book

Oprah.com

Wishpot

* EducationAzusa Pacific University

University of Denver

* FinancialBank of America

Chase Manhattan Corp.

Citi Group/CitiBank

FDIC

PayPal

* GamingBassmaster

Gaia Online

X-Games

* GovernmentOregon Department of Transportation

Pacific Power

PacifiCorp

Utah Power

Washington State Department of Licensing

* Health CareBlue Cross/Blue Shield

Children’s Hospital Seattle

Valley Medical Center

* MobileAlltel

Bassmaster

Beliefnet

Blue Frog Mobile

dotMobi (mTLD)

ESPN

Napster

Playboy

Real Networks

Rolling Stone

X-Games

* MusicGeffen Records

Napster

Real Networks

Rolling Stone

* PublishingDigital Web Magazine

EH Publishing/CEPro Magazine

* RetailDiadora

Long’s Drugs

MacTarnahan’s Brewing

Nordstrom

Norm Thompson

Peet’s Coffee & Tea

Portland Brewing

Trane

* SecurityTruston

* ServicesDiners Club

Du Val Business Law

Freightquote.com

HomeGrocer.com

* TechnologyAdobe

Bizanga

Cisco

Grand Central

Hewlett Packard

IBM

InFocus

Intel

Microsoft

MSN

PayPal

Sony

thePlatform

* TravelAAA

Expedia

Frontier Airlines

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.mobi Developers Guide

http://dev.mobi

Mobile Web Developers GuidePart I: Creating Simple Mobile Sites

BRIAN FLINGwith Ronan Cremin, Jo Rabin and D. Keith Robinson

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http://dev.mobi

http://dev.mobi

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Case Study9


Mobile has the potential to reach anybody through

any medium.

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Events

TV

Billboard

Radio

Live

Website

Auditory

KinestheticVisu

al

Word of Mouth

Print Ad

Mobile Device

IVR

SMS

IVR

SMS

WAP

SMS

QR Code

SMS

QR Code

SMS

SMSMMS

SMS

WAP

SMS

SMS

Bluetooth

Notify

WAP

WAP

MMS

Email

Send to Friend

WAP Site

Notify

Buy

WAP SiteWAP Site

Send to Friend

Join

Buy

NotifyNotify

Send to Friend

Post WAP Site

MMS

Send to Friend

Notify

Send to Friend

Join

Discuss

Send to Friend

Notify

Download

DownloadNotify

Vote

Join

Vote

Notify

Buy

Send to Friend

Notify

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Prepare for a trulycontextual web.

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My Prediction

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Mobile will revolutionize the way we gather and

interact with information in the next three years.

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rs.Web 1.0

Proprietary

Walled Gardens

First to market

Brand-centered

Web 2.0

Standards

Web Services

Web as a Platform

User-centered

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Jargon Alert

Mobile 2.0The convergence of mobile services and web

services. The promise of Mobile 2.0 is to add

portability, ubiquitous connectivity and location-

based services to enhance information and services

found on the web.

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rs.Mobile 1.0

Proprietary

Walled Gardens

First to market

Brand-centered

Mobile 2.0

Standards

Web Services

Web as a Platform

User-centered

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We are at the precipice of the next generation of

the web.

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The seeds for Leaflets were planted when we learned that the mobile web would be the primary way to deliver applications

to iPhone.

We knew what kind of apps we wanted on our own iPhones, so we built those.

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Why Create Leaflets?

We wanted to showcase...the merger of Web 2.0 and Mobile 2.0...the use of web standards in mobile...designing for the mobile context...mobile web best practices...designing for the iPhone...rapid and iterative development

(Blog Post Why we made Leaflets)

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http://www.getleaflets.com/blog/why_we_made_leaflets.php

http://www.getleaflets.com/blog/why_we_made_leaflets.php

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Demo

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The Home Screen23

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Search24

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Feeds25

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Feeds26

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Newsvine27

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App List28

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Upcoming29

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flickr30

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del.icio.us31

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Tour de France32

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New York Times33

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Baseball34

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The Buzz

TechCrunch—“Must-Have iPhone App”

105,000 hits the first week to website12,000 unique app users the first week7,000 recurring app users per weekAverage 22 pages view per visit

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Q&A

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Visit blueflavor.com

Or Contact

Brian Fling

Director of Strategy/Principal

[email protected]

t. 206-545-0210

For More Information

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mailto:[email protected]

mailto:[email protected]

Blue Flavor's Leaflets

Technology

Transcript of Blue Flavor's Leaflets