BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz

SocialMedia.orgVideo Case Studies

Andy Sernovitz

Social Media Ethics Briefing:Staying Out of Trouble

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellSan Francisco

March 27, 2012socialmedia.org/blogwell

Ethics Best Practices

Tweet this! #blogwell

IT’S ALL ABOUT TRUST

The difference between honesty and sleazery:

THIS IS THE LAW

1. Require disclosure and truthfulness in social media outreach.

2. Monitor the conversation and correct misstatements.

3. Create social media policies and training programs.

Three Guides for Safe Social Media Outreach


Stay Safe

Never pay

Real disclosure

Don’t lie to your mom


10 Magic Words I work for _________, and

this is my personal opinion.


Who are you?

Were you paid?

Is it an honest opinion based on a real experience?


Biggest Risk: Training Failure

Checklists for every situation Customize for your team

• Disclosure of Identity • Personal and Unofficial

Participation • Truthfulness • Outreach and Advocacy

Campaigns • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training

Disclosure Best Practices Toolkit


Be careful who you hire


We have a chance to do something good


Raise your standards


Save your brand

Save your reputation

Save your job


SAVE SOCIAL MEDIA


If you have to ask, the answer is no

It’s easier to be honest

Pass it on


Learn more about past and upcoming BlogWells


This video is from

BlogWellSan FranciscoJune 20, 2011


SocialMedia.orgCase Studies

This presentation is from

BlogWellSan Fracisco

March 27, 2012socialmedia.org/blogwell

BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz

Business

Transcript of BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz