BlogWell New York Social Media Case Study: Robert Wood Johnson Foundation, presented by Larry...
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Transcript of BlogWell New York Social Media Case Study: Robert Wood Johnson Foundation, presented by Larry...
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How Big Companies Use Social Media
Larry BlumenthalRobert Wood Johnson Foundation
New York City | April 29, 2009
“Using Social Media to Break Down Walls”
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Breaking Down Walls:Using Social Media to Build Partnerships and
Generate Fresh Ideas
Larry Blumenthal
Robert Wood Johnson Foundation
April 28, 2009
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Founded:1972
Based: Princeton ,N.J.
2008 Grants: $523 million
Research:Second Largest Funder of Research
Contributions: • 911 System• End-of-Life Care• Tobacco Cessation
Hobbies:Square Dancing, Inventing New Pudding Flavors
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What We Do
• Give Ideas Wings
• Build Partnerships
• Help Set Agenda
• Share Knowledge
Library of Congress, Prints & Photographs Division, LC-B2- 2542-5
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Launched: August 2006
Goal:Generate conversation, feedback and new ideas to pursue
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Launched:April 2009
Goal: Join the conversation on health reform, provide perspective and context
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Launched: December 2008
Audience: Over 650 followers
Goal: Connect with others who can make a difference on our issues
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Launched: December 2008
Goal:Tap into the wisdom of the crowd
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Launched:April 2009
Goal:Share our story
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Launched:Earlier this year
Goal:Pilot new ways of generating ideas from field
Results:285 entries from 21 countries
History:Five competitions so far
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Projected Launch Date:June 2009
Goal:Pilot new way of Interacting with field, generating ideas
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Lessons Learned
• Strategy is helpful
• Baby steps are OK
• Start conversations
• Create connections
• Harder than it looks
• A different lens
The New York Public Library. New York Public Library Archives.
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Discussion
Larry BlumenthalRobert Wood Johnson Foundation
Library of Congress, Prints & Photographs Division, LC-USF35-367
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How Big Companies Use Social Media
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