Download - BlogWell New York Social Media Case Study: Robert Wood Johnson Foundation, presented by Larry Blumenthal

How Big Companies Use Social Media

Larry BlumenthalRobert Wood Johnson Foundation

New York City | April 29, 2009

“Using Social Media to Break Down Walls”

Breaking Down Walls:Using Social Media to Build Partnerships and

Generate Fresh Ideas

Larry Blumenthal

Robert Wood Johnson Foundation

April 28, 2009

Founded:1972

Based: Princeton ,N.J.

2008 Grants: $523 million

Research:Second Largest Funder of Research

Contributions: • 911 System• End-of-Life Care• Tobacco Cessation

Hobbies:Square Dancing, Inventing New Pudding Flavors

What We Do

• Give Ideas Wings

• Build Partnerships

• Help Set Agenda

• Share Knowledge

Library of Congress, Prints & Photographs Division, LC-B2- 2542-5

Launched: August 2006

Goal:Generate conversation, feedback and new ideas to pursue

Launched:April 2009

Goal: Join the conversation on health reform, provide perspective and context

Launched: December 2008

Audience: Over 650 followers

Goal: Connect with others who can make a difference on our issues

Launched: December 2008

Goal:Tap into the wisdom of the crowd

Launched:April 2009

Goal:Share our story

Launched:Earlier this year

Goal:Pilot new ways of generating ideas from field

Results:285 entries from 21 countries

History:Five competitions so far

Projected Launch Date:June 2009

Goal:Pilot new way of Interacting with field, generating ideas

Lessons Learned

• Strategy is helpful

• Baby steps are OK

• Start conversations

• Create connections

• Harder than it looks

• A different lens

The New York Public Library. New York Public Library Archives.

Discussion

Larry BlumenthalRobert Wood Johnson Foundation

[email protected]

Library of Congress, Prints & Photographs Division, LC-USF35-367

How Big Companies Use Social Media

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