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BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
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Transcript of BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
![Page 1: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/1.jpg)
SocialMedia.orgVideo Case Studies
Rich Narasaki
BtoB social selling
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
![Page 2: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/2.jpg)
Imagination at work.
Rich Narasaki
Global Manager, Digital Strategy
B2B Social Selling
![Page 3: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/3.jpg)
![Page 4: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/4.jpg)
Title or Job Number | XX Month 201X See tutorial regarding
confidentiality disclosures.
![Page 5: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/5.jpg)
![Page 6: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/6.jpg)
![Page 7: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/7.jpg)
Company social graph
Go where fish are feeding Let the fish to come to you Wait for the fish
Build trust & nurture Listen for leads
> 150x ROI
![Page 8: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/8.jpg)
The power of your company’s social graph
Prospect
Sales Rep
Sales
Commc’l leader
Former colleague
Neighbor
Acct Mgmt
![Page 9: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/9.jpg)
GE’s Social Graph
300,000+ employees
160,000 on business networking sites
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Nurture trust
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Listening for leads
![Page 12: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/12.jpg)
• Know where your audience is engaged
• Establish trust through contextual contact
• Patience to nurture relationships
![Page 13: BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e466eb4c90518468b5684/html5/thumbnails/13.jpg)
Rich Narasaki
Global Manager, Digital Strategy
GE - Global Brand Marketing
@RichNarasaki
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Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell