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BlogWell Austin Social Media Case Study: Research In Motion, presented by Michelle Kostya
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Michelle Kostya Research In Motion BlackBerry: Connecting with Customers Online for Support ® How Big Brands Use Social Media Austin | February 2, 2011
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Research In Motion's Community Manager, Support Forums, Michelle Kostya, shares how they connected with BlackBerry customers online for support.
Transcript of BlogWell Austin Social Media Case Study: Research In Motion, presented by Michelle Kostya
Michelle KostyaResearch In Motion
BlackBerry: Connecting with CustomersOnline for Support
®
How Big Brands Use Social Media
Austin | February 2, 2011
On Facebook
On Twitter
On Forums
We
took
baby
steps
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2008 2009 2010
@blackberry
And @blackberry
@ayudablackberry
Just wanted to shout out and say thanks to those who were so helpful on this forum!! I've really been putting my phone through it's paces, and I have to say I am really loving it!!
Thanks Everyone This Forum has ALREADY bailed me out, i
thought i bricked my BB yesterday but with the help
of this forum and the knowledgeable people here iwas back up and running in
no time.
Bold I love you, you make my life complete. And though I'd like to write some more, it won't fit in a
tweet. @smelltherage
@BlackBerryHelp You guys are the most useful
follow on Twitter! Thanks, luv u more than
my wife... Really @
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Listen
Engage
Embrace
Speak
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We have never lost sight that we are rooted
in being a support channel for our customers.
“Their @blackberryhelp account on Twitter is a social media success story, a destination where a core team of RIM people are almost always available to tackle problems you might have with their devices.”- Amber Mac in the Globe & Mail
Communities
Support Forums
My BlackBerry
On Twitter
@blackberryhelp
@ayudablackberry
@blackberry
@blackberryblog
@blackberrydev
On YouTube
www.youtube.com/blackberry
On Facebook
Official Fan Page
Facebook UK
Facebook France
Facebook Italy
Facebook Germany & Austria
Facebook Spain
Facebook Asia
Facebook India
Facebook Australia & New Zealand
Learn more about upcomingand past BlogWells:
http://gaspedal.com/blogwellor
®
How Big Brands Use Social Media
Austin | February 2, 2011
