Title must be unique

Must immediately grab attention

Describe exactly what the article is about

Must include a targeted keyword or phrase

Must convince visitors to read more

Article Title

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Must be short, to the point, and thought provoking

• If it was a movie trailer, would people want to see it?

• Must include a targeted keyword or phrase

• Should include a text link to a related post on your

blog

First Paragraph (Introduction)

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Sentences & paragraphs must be short, informative,

and to the point

• Story should be conversational

• Does it make sense to the average person?

• Will sub-headings make the article easier to scan and

understand?

• Will the article teach people something new?

Article Body

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Do the sub-headings add quality to the blog post?

• Do the sub-headings attract attention?

• Sub-headings must include targeted keyword or

phrase

Sub-headings

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Does the last paragraph adequately summarize the

main point of the article?

• Last paragraph must include an appropriate “Call to

Action (CTA)”

Closing Paragraph (Conclusion)

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Targeted keyword or phrase must appear in the title.

• Targeted keyword or phrase must appear in the

introduction.

• Targeted keyword or phrase must appear in sub-

headings

• Sprinkle 3 or 4 targeted keywords or phrases in the

article body.

Targeted Keywords

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Images are used to break up large areas of text.

• Captions & “Alt text” must be used with each image.

• Images must be large enough to make social sharing

easier.

• Images must be relevant to the blog post and be free

of copyright restrictions.

• Images must be of high quality.

Images

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Social media “Share” links must be placed at either

the top or bottom of each blog post.

• Share each blog post in your own social networks.

• Are the articles good enough that people will want to

share them in social media?

Social Media

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Check for misspelled words and errors in grammar.

• Read the article out loud – Does it sound natural?

• Is the article an easy read?

• Could a 5 line paragraph provide the same info in

4 lines?

• Never include “fluff” just to make the article longer.

Editing

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

• Original

• Conversational (exceptions)

• Relevant & useful

• Informative

• Easy to read & understand

• Current

Quality blog content must be:

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

Goals of Blog Writing

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

Write information that is useful to a targeted

audience.

GOAL #1:

GOAL #2:

GOAL #3:

Establish trust & credibility with major

search engines.

Provide expertise that people & businesses

want to share & link to.

This presentation is part of my “Learn to be a Professional Blog Writer – No Degree Required” online blogging course on Udemy.

It’s true that blog writing is

not rocket science, but . . .

Without the proper time,

patience, and commitment ,

your blog may never get off

the ground !

TAKE THE COURSE

This course will give you a completely new perspective on what it takes to write high-quality original blog content. If you've been waiting to start a blog, but think you have to have some type of writing degree, it's time to get moving! There is really no degree required.

This course was designed to help you avoid the mistakes I made and bypass the many hours of research. That way, when you make a mistake, it will be a new one of your own.

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