Bike to Work Challenge - ESO Training

Bike to Work Challenge 2013 Power to the Pedals

Lacey Bousquet , Ryan Ellis, Brian Carr August 27, 2013

Purpose: Increase Bicycle Commuting and Recruit New Cyclists

Bicycle commuting rarely used in this region Provides health and cost benefits for all Less than 1% of commute mode share trips are by bicycle Month long event Multi-month outreach components Educational aspects (website, classes, events) Huge success in first year

What is the Bike to Work Challenge?

Goals

• Increase awareness of bicycling as a viable option

• Increase number of bicycle commuters in the region

• Increase number of commute trips that include a bike segment

• Utilize leads for bicycle ambassadors from pilot year

• Overall increase participation in regional program

How does it work?

• Program runs in October – registration in September • Commuters sign up as an individual or part of a team • Register at www.ATLBiketoWork.com • Log bicycle commute trips (work commute trips only)

Earn points towards grand prizes Earn chances to win weekly prizes

• Get educated at Lunch n’ Learns, assorted cycling classes, and visiting www.ATLBikeToWork.com

http://www.atlbiketowork.com/


Rules of Eligibility

• Live or work in the 22 county service area (Bibb and Floyd)

• Work one or more weekdays • For employees commuting to and from work • Teams consist of 2-5 people.

– Must include at least 1 “New Cyclist”

• “New Cyclist” = Hasn’t biked to work more than 7 times in past 60 days

• Teams must be enrolled by October 4th • Teams do not need to be from same employer and they do

not have to physically bicycle together

“Bike Trip” Defined

• One way (to or from work) • Must have “Bicycle” logged to be at least one segment

Points - Individuals

• Points are cumulative throughout the month of October • Bike to work (or segment of trip) = 1 pt • Bike home from work (or segment) = 1 pt • Bike round trip in one day = 3 pts • If a new cyclist – 1st new bike trip logged = 5 pts • Attend Lunch n’ Learn = 5 pts • Attend Atlanta Bicycle Coalition Cycling Class = 10 pts (only once) • Log at least one “trip” in the Cycle Atlanta App = 3 pts • Most “liked” video or picture on Facebook of you cycling = 10 pts

for 1st place, 5 pts for 2nd place, 3 pts for 3rd place No tie-breaker, random selection if tie

CYCLE ATLANTA

Cycle Atlanta is a free smartphone app created by Georgia Tech for recording bicycle trips. When bike commuters use the app, they are giving transportation planners with the City of Atlanta the data they need to make Atlanta a better place to ride.

• Uses your phone's GPS record your routes in real-time, allowing the City of Atlanta to know which routes cyclists prefer

• App will also allow users to report problems along their route such as potholes, obstructed bike lanes

The information collected by the app will be used by the City of Atlanta to make strategic improvements to bicycle infrastructure.

This will make cycling in Atlanta more pleasant, and encourage those who

currently don’t bike to give it

CYCLE ATLANTA

This year Bike to Work Challenge Participants will earn 3 pts for installing, registering and logging at least one commute trip with the same email address used for the Bike to Challenge

• The points will be applied at the end of the challenge period

• Its is ok if the participant does not commute within the City of Atlanta

Points - Teams

• Points are cumulative throughout the month of October • All members bike at least 1 trip in a day = 2 pts/member • All members bike at least 4 days (RT) in a week = 3

pts/member • Individual points wrap up into total team score • Most “liked” video or picture on Facebook of the team cycling

= 10 pts for 1st place, 5 pts for 2nd place, 3 pts for 3rd place Tie-breaker: ~ Team that has most “New Cyclists”

~ If still tied, # of new cyclist trips logged ~ If still tied, random selection

Prizes: Registration

• First 100 to register:

• REI 20% off Coupon for one item • REI Water Bottle

Prizes: Weekly Drawing

Weekly Random Drawing: • 8 prizes per week in October (40 total) • Moisture wicking T-shirt branded with BTWC logo • Drawn by ESO: 1 per TMA, 2 for CAC each week • Individual can only win one weekly prize • If ESO territory has less than 4 people participating that territory will not be awarded a weekly prize • T-shirt will have BTWC logo on front with “Power to the pedals” tagline, GCO logo on back • Winners announced:

– Facebook – www.ATLBikeToWork.com – www.logyourcommute.org


http://www.logyourcommute.org/

Prizes: Regional Grand Prizes

• Individual Grand Prize: 5 Individuals will win – Patagonia Torrent shell Rain Jacket ($129.00 value)

• Team Grand Prize: 1 Team will win (up to 5 people) – Pending asks out there for in-kinded gifts – If asks do not come through, these will be $100 REI gift card per team member on winning team – Up to $500 total worth of REI gift cards

$100

Registration steps

• Go to www.ATLBikeToWork.com

• Answer Question: Are you currently registered and logging at www.logyourcommute.org?

• Fill out registration form – differs depending on above answer

• Submit form online – all must do this, including every team member. Will ask for team name and members if joining as a team

• If not in CT, CAC program staff will create account for commuter • Welcome Email received (individual or team), log commutes!

• Visit www.ATLBikeToWork.com for live updates on standings (daily), Team status, cycling resources, and events!


http://www.logyourcommute.org/


Registration Form- What is needed?

Required fields on form: • First & Last name • Email Address (same as in CT), phone number (work preferred)

• Home address, work address, commute distance • How they heard about program and why excited to sign up

Participants can check team registration status on ATLBiketoWork.com

• * After registration- Weekly e-mails sent out to hold interest and keep commuters coming back to www.ATLBikeToWork.com



Commuter Education Classes: Cycling Classes

Lunch and Learn

• Duration:1 hr

• If you have some questions about making commuting by bike possible then please join us for a brief but informative 1 hour lunch and learn session. The session includes a brief presentation covering bicycling rights and responsibilities, how to select a commute route, what to do if you get a flat, how to arrive fresh and professional. If we miss addressing anything you might have a question about we leave plenty of time for questions and answers!

• Resources needed • Projector • Laptop/Computer • Seating space for 12 or more (depending on their interest)

. 2013 Lunch and Learns will be available only on Wednesday and Fridays

**Classes are first come first serve by ESO** (Have multiple dates in mind when booking)

Commuter Education Classes: Lunch and Learns

Wednesday Classes Friday Classes

September 11th 12:00 pm - 1:00 pm September 13th 12:00 pm - 1:00 pm



October 2nd – Not Available October 4th – Not Available

October 9th- Not Available October 11th 12:00 pm - 1:00 pm

October 16th 12:00 pm - 1:00 pm October 18th 12:00 pm - 1:00 pm

October 23rd 12:00 pm - 1:00 pm October 25th 12:00 pm - 1:00 pm

October 30th 12:00 pm - 1:00 pm


Bike Basics

• Duration: 2 hrs

• Interested in biking but have yet to incorporate bicycling into your commute patterns (to work, school, the gym, grocery store, etc)? This is the class for you! We’ll go through your rights and responsibilities as a bicyclists, how to select a proper bike, what’s what on a bike, and other quick tips to help you bicycling more.

• Class max: 12 students

• Resources Needed • Projector • Laptop/Computers • Seating Space for 14 • Any necessary access codes for moving between the classroom and parking lot

for skills and drills session. • Bathroom access • Signage is the room location is obscure


Commuting 101 Class • Duration: 3 hrs

• Biking to work (or school, to run errands, etc) can be a practical way to increase your fitness level while saving money, conserving energy, protecting the environment, and becoming more involved in your community. This class walks you through the considerations and planning to become an occasional or avid bike commute. This class also includes bike handling skills and a hands on demo of how to fix a flat.

• Prerequisite: printed proof of having completed the free online TS101 course available at http://bikeed.org/

• Class max: 12 students (Bikes required)

• Resources needed • Projector • Laptop/Computer • Seating space for 14 • Permission to bring one demonstration bicycle in to the classroom • Parking lot/grass area minimum of 64x 48 ft (8 parking spaces) for skills & drills • Necessary access codes for moving between the classroom and parking lot • Bathroom access • Signage is the room location is obscure

http://bikeed.org/


Confident City Cycling Class

• Duration: 3 hrs

• This compact yet comprehensive class covers everything you need to know to learn to “drive” your bicycle safely and confidently around metro Atlanta. Class includes knowledge on how to fix a flat, bike handling skills, and an instructor led ride with feedback to reinforce what you learn in class. This class has something for everyone! Whether you are new to urban cycling and want to gain confidence riding on urban streets, a trail rider who would like to bicycle around the neighborhood with your kids, a bike commuter looking for tips on crash avoidance, or a bike enthusiast interested in leading your own rides, you’ll be surprised by what you learn. • Prerequisite: printed proof of having completed the free online TS101 course available at

http://bikeed.org/ • Class max: 12 students (Bikes required)

• Resources needed • Projector • Laptop/Computer • Seating space for 14 • Permission to bring one demonstration bicycle in to the classroom • Parking lot or grass area minimum of 64x 48 ft (8 parking spaces) for skills & drills. • Necessary access codes for moving between the classroom and parking lot • Bathroom access • Signage is the room location is obscure

http://bikeed.org/


**Classes are first come first serve by ESO** (Have multiple dates in mind when booking)

Goal: Book as many Cycling Classes as soon as possible for publication on the Bike to Work Website

Saturday Classes Tuesday Classes Thursday Classes

September 14th 10:00 am - 1:00 pm Bike Basics

September 10th Not Available

September 12th Not Available

September 21st 10:00 am - 1:00 pm Bike Basics

September 17th 5:30 pm - 7:30 pm Bike Basics

September 19th 5:30 pm - 7:30 pm Bike Basics

September 28th 10:00 am - 1:00 pm Commuting 101

September 24th 5:30 pm - 8:30 pm Commuting 101


October 5th Not Available



October 12th 10:00 am - 1:00 pm Commuting 101

October 1st Not Available

October 3rd Not Available

October 19th 10:00 am - 1:00 pm Confident City Cycling



October 26th 10:00 am - 1:00 pm Confident City Cycling

October 15th 5:30 pm - 8:30 pm Commuting 101


October 22nd 5:30 pm - 8:30 pm Commuting 101


Commuter Education Classes

*Lunch and Learns will not receive and EventBrite link for Registration

Following the Event : Turn in Roster of Attendees

Email: [email protected]

ABC Will Reach Out Prior to Event for “Day of Details”

You will receive

Confirmation of Accepted Request EventBrite link for Cycling Classes*

Provide the following

Location/Employer 2/3 Date Options Who the ESO Contact Will Be

How to book classes

E-mail: [email protected]

Goal: Book as many Cycling Classes as soon as possible for publication on the Bike to Work Website

mailto:[email protected]

mailto:[email protected]

Timeline

• September : • 3rd: Registration open on ATLBiketoWork.com • 4th: Media press release distributed to outlets

• Month of October: • 4th: Team registration ends • 1st – 31st: Bike Challenge! (Weekly Prizes Winners Named)

• Early November: • Grand Prize winners announced • Weekly prize winners awarded T-shirt • Participant Survey

Communications Support for 2013 Bike to Work

Challenge August 27, 2013

1. Work through existing networks + online communities of dedicated bicycle enthusiasts to build interest in the competition and increase logging.

2. Attract hobbyists who ride for fun but may not yet have made a bicycle commute trip to get them in and continue to engage on commute options.

2013 Bike to Work Challenge Comms Strategy and Tools

2013 Bike to Work Challenge Comms Strategy and Tools

• Leverage local bicycle listservs, past participants and social media outlets

• Use online, print and broadcast news media to spotlight bicycle commuters and how they got started, benefits derived from switching

• Make info available via local bike shops to drive sign-ups

• Push messaging out via ESO e-mail communications vehicles

• Work messaging into upcoming commuter tabling events

• Drive traffic to one-stop web portal for signing up

Deliverables On The Way

ESO toolkit of copy/paste articles, graphics, print-on-demand flyer Printed posters and handout flyers Dedicated regional microsite for registration, local resources, scoreboard Ongoing e-mail drip campaign throughout promotion

Friday, 8/30

Friday, 8/30

Wednesday, 9/4

Website Phases

Phase I “Full Registration Site” 9/4 – 10/1 – Links to registration, resources for cyclists/employers, local

events, media, FAQs – Bicycle commuting tips, weather forecast widget, social share

Phase II “Scoreboard Site” 10/2 – 11/1 – Upper half of design switches to competition scoreboard on 10/1

ATLBiketoWork.org Website

Poster/Handout

Toolkit Doc

Was the pilot year successful?

# of Participants: 1,070 (goal was 500) # of “New Cyclists”: 188 (goal was 60) (17.4% of survey takers were new cyclists – 17.6% of 1070 = 186)

755 participants logged > 1 bike trip during October 2012 133,323 bike trips logged in 2012 (vs 104,192 trips in 2011) 168 commuters attended Lunch n’ Learns and Confident

City Cycling classes 4,026 unique visitors to the micro site 816 commuters new to logging system 128,381 vehicle miles reduced by participants in Oct.

Bike to Work Challenge Survey

17.6% of participants either never cycled or only did it a few days/year prior to challenge

Health benefits, environmental benefits and the prizes were the motivators

41% said financial incentives are the most beneficial in getting people to bike

93.4% of participants were very satisfied/somewhat satisfied with the program

Questions?

“Nothing compares to the simple pleasure of riding a bike.”

~ John F. Kennedy

Bike to Work Challenge - ESO Training

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