BIGBAZAR @ aBHIwe

7/31/2019 BIGBAZAR @ aBHIwe

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9/9/2010 Big Bazaar , Indirapuram 1

Abhay Kumar Giri, Abhishek Chakraborty, Abhishek Singh,

Alakh Kumar Niranjan, Amit Kumar Singh

BigTeam


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Methodology

Research Instruments: Interviews and Questionnaire

Data Source: Primary and Secondary Data

Sample Size: 10

Sample Location: Ghaziabad City

Sample Elements: Student, Businessman, Household.


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Type HypermarketFounded 2001Headquarters Jogeshwari, MumbaiIndustry RetailProducts Department, Apparels .Promoter Kishore BiyaniParent Pantaloon Retail India Ltd.Punch line Is se sasta aur accha

kahin nahin

WEBSITE www.bigbazaar.com

Currently 104 outlets

INTRODUCTION


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ROADMAP


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ROAD CONGESTION & PARKINGLOT

The Traffic Congestion on the way toBig bazaar of Indrapuram is veryhigh. The road towards Indrapuramis very much busy too.

It has a nice and huge Parking Lot.So that the entrance is alwaysclear. 300 car can be parked overthere.


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MISSION

One stop shopping at discounted prices.

Provides Best Products at the Best Prices.

Targets price conscious majority segment of customers.

Attracts a few thousand customers per day

Is se sasta aur accha kahin nahin


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S

ALES


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Customer Segmentation

Big Bazaar targets higher and upper middle class

customers.

The large and growing young working population is a

preferred customer segment.

Big Bazaar specifically targets working women and

home makers who are the primary decision makers.


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PRODUCT MIX

&

PRODUCT ANALYSIS


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IN HOUSE BRANDS @ BIG BAZAAR

LG STREET MATE SENSEI

KORYO STAR SITARA MOTOROLA

HP NOKIA SARAPOLO

and 40 more brands

FEW BRANDS @ BIG BAZAAR


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PRICING

VALUE PRICING (EDLP)

PROMOTIONAL PRICING

- LOW INTEREST FINANCING

- PSYCHOLOGICAL DISCOUNTING

- SPECIAL EVENT PRICING

DIFFERENTIATED PRICING- TIME PRICING

BUNDLING


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TIME PRICING

1. Price is fixed according the

day of any week.

2. Price can vary even in the

same week


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LOW-INTERESTFINANCING

Big Bazaar gives offers

related to low interest

financing for the

customer to attract

more customer havingproblems with the

payment at a time.

This plan also helps to

increase customerswhich is beneficial for

itself.


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PSYCHOLOGICALPRICING

It helps to play with

human psychology.

As cost cutting playsan important role in

recent days so this

pricing helps to gather

more number of

customers.


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BUNDLING

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PLACE Store Locations

Number of out let- 104;

Located at main city-tier I & tier city-II;

Area-10,000sq ft-120000 sqft;

High street area of city;&

Approachabledestination.


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PROMOTION Saal ke sabse saste 3 dinFuture Card (3% Discount)Shakti CardAdvertising (Print Ads, TV Ads, Radio)Brand Endorsement by M.S.DhoniExchange OfferJunk Swap OfferPoint-of-Purchase Promotions


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Some of the Key offers

- A Dish TV Set Top Box at Rs 999/- (original costRs 3500/-) on a shopping of Rs 3500/-

- 5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-.- Branded Microwave 17 ltrs at Rs 1999/-.

- Branded DVD Player + Home theater at Rs2999/-.- Magnum Queen Metal Bed with mattress and 2

pillows of Rs.12000/- at Rs.5999/-.- Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai &

Gas Toaster free


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BILLBOARDS

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Billboards are one of the marketing

strategy followed by BIG BAZAAR . It

selects important places

which have a

rush of people alltime to

put its banner.

It helps in marketing

and attract people tovisit the store.


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PUBLIC RELATION

SERVI

CES

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BIG BAZAAR cares about

its customers and their

satisfaction.

It gives a priority to its

customers.

The services are also very

good and satisfactory in any

store of Big Bazaar.


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Organization value and customer value

*Highorganization

value

*Low customer

value

Big Bazaar

*Highorganization

value

*High customervalue

*Loworganization

value*High customer

value

*Loworganization

value*Low customer

value

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PEOPLE

Well Trained Staff

Appearance

Empowered Individual

Encouraged To Think Out Of The Box

Employ close to 10,000 people and recruit nearly 500additional people every month

Use Scenario Planning as a tool for Quick DecisionMaking

Security Guards At All Gates


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PROCESS

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The total process carried out

from entering to the cash

counter is very strategic and

well defined.

You can find baskets and

trolleys at the gate to shop .

The products are arranged

properly by its category so thatone can find his or her need

easily


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PROCESS Contd..

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To reduce rush in cash

counter there are number of

counters.

It has the facility to pay in

cards.

Decorations are also very

good, and aroma of the shop

is nice too, so that customerscan feel comfort while

shopping.


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PHYSICAL EVIDENCE

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This is a very important partfor any retail shop.

All the products are displayed

in very decorative manner.

Customers can choose their

products and can buy their

products easily.

As we all know JO

DIKHTA HAIN , WHO BIKTAHAIN. Displaying plays an

important role in currenttrade.


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CUSTOMER VIEW & FEEDBACKS


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Consumer feedback according to the Brand Product


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Porters five force model


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Analysis5 Forces Analysis

Rivalry among thecompetitor

Reliance Retail, Aditya Birla Group , Vishal Retails,Bharti and Walmart, etc

Threat of entrants Domestic Business monsters are looking to start retailchains.International players looking to foray India.

Bargaining power ofsupplier

The bargaining power of suppliers varies dependingupon the target segment.The unorganized sector has a dominant position.

Bargaining power of

buyers

Consumers are price sensitive..Availability of more choice.

Threat of substitutes Unorganized retail


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SWOT ANALYSIS


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Strength

- High Brand Equity

- EDLP

- PoP promotions

- Variety of stuff undersingle roof

Weakness

- Unable to meet storeopening targets

- Falling revenue.

Opportunity- Organized retail

- Evolving consumerpreferences

Threat- Competitors

- Government policies

- Unorganized retail


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RECOMMENDATION

The entrances of big bazaar in Indrapuram are

very small ..so they have to increase the width

of the entrance, so that customers feel

comfortable while entering the retail.

Many items are there which are not having a

high demand in market, like kids toys, CD and

DVDs. It should focus on those products which

have a high demand.

There should be more variety in brands.


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BIGBAZAR @ aBHIwe

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