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In this issue:

Director’s message

Faculty news

Placements, liveprojects and marketvisits

Corporateinteractions

Conference/Meeting /IndustryVisits

Student activities

Convocation 2018

ISSUE 8(JULY – DECEMBER 2018)

AMITY BUSINESS SCHOOL E-Newsletter

COMMUNIQUE

Date of publication :

# March 2019

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Director’s message

“Stop Inner Contradictions and Conflict”

Be clear about your thoughts and goals. Times are changing and

requirements are many. Irrespective of insinuating role of rising competitive work

life and transformed social life, the secret to a fulfilled achievement can be derived

when state is ‘mindful’ and which leads to conscious deliberations. With rising

expectations and surmounting challenges attaining clarity, purpose and outcome of

every decision has to be realised. Since ‘management’ is a purposive outcome and

outward looking proactive and strategic process, it is important to that as

sustainable organizations with a futuristic looking perspective, remaining

surpassive along with being mindful helps in maintaining psychological wellbeing

for being healthy and contented.

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Faculty News

Research papers published in 2018

Esteemed faculty published 64 research papers in 2018. Research papers in this mainly publishedin indexed journals

Name of faculty Number of publicationsDr Sanjeev Bansal 12Dr Amit Pandey 1Dr Anshu Singh 3Dr Anupama R 5Dr Anurupa Singh 2Dr Ashok Sharma 1Dr Chandranshu Sinha 3Dr Garima Malik 1Dr Harminder Gujral 3Dr Jaideep kaur 2Dr Manjula Shastri 1Dr Rahul Gupta 2Dr Ritesh Dwivedi 2Dr Rosy Kalra 2Dr Rushina Singhi 3Dr Smrita Sinha 1Dr T. Raman 2Dr Taranjeet Duggal 4Dr Varsha Khattri 3Dr. (Ms.) Supriti Agarwal 2Mr Ramesh Bagla 2Mr Vivek Tomar 1Ms Lakhwinder Dhillon 2Ms Pooja Tabeck 1Ms Shinu Vig 1Prof Akhil Swami 2Grand Total 64

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Placements, live projects and market visits

Placement of ABS students

Students were placed in the following companies who visited the campus for placements

Future Group- Big BazarAditya Birla Fashion & RetailAlchemie Commerce Pvt LtdAmazon.comArt Affordable Housing FinanceAsian PaintsAthena Executive Search & ConsultingBajaj Allianz General Insurance Co. Ltd (BFSISector)BestechBharti AirtelBlack Rock India (Financial Services)Brio-DigitalByju’sCentury Pulp and PaperChannel PlayCians Analytics (Financial Services)Click LabsCoffee Day BeveragesDeloitteErnst & YoungEvalue ServeFranchise India Holdings LtdFranGlobalFrost & Sullivan India Pvt Ltd.Gartner Inc.Gemini Solutions Private LimitedGlobal Consultancy & Management SolutionsGo-Make My TripHafeleHCL TechnologiesHDFC Bank Ltd.HDFC LTD

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Huquo India Pvt. Ltd.Huwaei Honor IndiaHyundai Motors India LtdIndia Infrastructure Publishing LtdIndicaa GroupITC LtdLava InternationalMahindra & Mahindra Financial Services Ltd.(BFSI Sector)Make My TripMakemytrip.comMindworks Talent ManagementMoody’s Analytics Knowledge ServicesMotherson Sumi Infotech & Designs LtdMynd SolutionsNewgen Software TechnologiesNEXTECOYO Rooms (Hospitality )Philips LightingPNB MetLife India Insurance Company LimitedPopcorn Furniture & LifeStyle Pvt. LtdProptigerRandstadRecliners IndiaReliance Industries Ltd.Reservoir FinancialSopra SteriaSquare CapitalSwiggyThird Sector PartnersTimes InternetUAS InternationalVE Commercial Vehicles (VOLVO)Yatra.comZomatoZS Associates

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Live projects

July

Amity (HR)

August

October

FranglobalSystematic Finance Co. Pvt. LtdBig Bazar (Future Group)Oyo RoomDigital Beacon

Market Visits

July

Saraswat Bank Grant ThortonDelsk Group Investeurs ConsultingSBI Card Reliance Jio

August

T&A ConsultingAdventzInterra IT Ltd.Jubilant Foods Ltd.

September

BayaweaverFacor Alloys Ltd

CapgeminiIntercell Technologies Pvt. LtdNEC HCL

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Black Rock IndiaHDFC Ltd.October

HPL Ltd

November

Timex Groupi2i Funding.comHML

Corporate Interactions

July

10th July 2018

S.No Name Designation Company's Name

1 Ms.Sanchita Malik Manager-HR Data Resolve TechnologiesPvt Ltd

2 Mr Suneel Manager-Quality TMB Batteries India LLP3 Mr.Ritesh Khattri Sr. Manager Idea Cellular Ltd4 Ms Anisha Arora Business Manager Sify Ltd

25th July 2018S.No Name Designation Company's Name

1 Mr. Vikrant Gupta Sales Specialist ConsumerExperience - Asia Pacific Ford Motor Pvt Ltd

2 Mr. MK Asthana AGM (QA & I) NTPC ltd3 Mr. V K Mathur CEO Worksite Integrated

August

7tth August 2018S.No Name Designation Company's Name

1 Ms.Sutapa Khatua Sr Manager HR AKS IT Services Pvt Ltd2 Mr.Aditya Baweja Asst Manager- Marketing AKS IT Services Pvt Ltd3 Mr.Manas Dabas Sr Lead IDBI Federal

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Student activity

July

CEO Forum

A. Organized for MBA Class of 2019 on 13th July 2018

Ms. Rohini Walia, Co-founder & Director, Envent Worldwide Ltd.Mr. Harpreet Singh Kohli, CEO & Founder, Untrodden LabsMr. Ashim Mathur, Sr. Regional Director-Marketing, Emerging Markets,Dolby LabsMs Preeti Das, Global Head, Sutherland Global Services

B. Organized for MBA Class of 2020 on 20th July 2018

Mr. Abhijeet Mukherjee, CEO, Monster.comMr. Dhruv Khanna, CEO, Data Resolve Technologies LtdDr. Gautam Mukherjee, Co-Founder & CEO, Sportify SportsMr. Ketan Dewan, Co- Founder, Talocity Instasolutions Pvt Ltd.

Alumni Forum

Ms. Iti Jain, Founder, Alpha Orion ConsultantsMs. Kanika Bakshi , Director Marketing, Oracle India Pvt. Ltd.Ms. Shruti Kaul, Amity Online

Finance Corporation Forum

Organized for MBA (G) & MBA (Finance) class of 2019 on 26th July 2018

Mr. Tarun Dutt, CFO Royal Bank of CanadaMr. R.K.Gupta, General Manager, IFCI Ltd.Mr. Manek Narang, Associate Director, CARE Ratings

August

Grooming Workshop

Organised for MBA Class of 2019

Ms. Ekta Marwah, ICICI Securities, Sr. ManagerMr. Atul Khanna, Aditya Birla GroupMr. Mohit Dhingra, Head, Marketing Operations, Orange Business ServicesMs. Meenakshi Davar, Director HR , Power System Operation Corporation Ltd

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Corporate Marketing Forum

Organized for MBA (Marketing & Sales) class of 2019

Ms. Anu Agarwal Manager Mecamidi HPP India Pvt LtdMs. Tarandeep Founder, Director UPLIFTO, Sambandh PRMr. Manoj ChauhanMr. Saikat Basu

Sr. VPSr General Manager ,Sales(Paper)

Spectrum MetroJ K Paper Ltd

Finance Workshop

Organised for Major and Dual Specialization in Finance Specialization students class of 2019The session conducted by :- Mr. Jitendra Rawal, Financial Trainer, Karvy Stock Broking Ltd.

CEO Forum

Topic : - “Role of Young Managers in achieving Organization Goal and CustomerSatisfaction”

Organized for MBA (G) Section B, MBA (M&S) Section B, MBA (RM) Section A, MBA-HRSection A – 10th August 2018

Mr. Alok Kumar Agarwal, Founder & CEO, ASC GroupMr. Ashok Mittal, Founder &CEO, Prest LoansMr. Sandeep Srikumar,MD, Media MomentsMr. Kewal Kishan, Co-Founder, Zillion Analytics Pvt Ltd

HR Forum

Topic :- “Managing a Diverse Workforce - Impacts and Rewards Leadership during Times ofComplexity and Change”

Organized for MBA (HR) Class of 2019 &MBA(G) / B.Tech + MBA – Major and DualSpecialization in HR

Mr. Amulya Sah , Sr. Director – HR, Samsung R&D InstituteMr. Manish Mohan, AVP-HR, Hero Corporate ServicesMr. Sandeep Das, General Manager, HR, Aditya Birla Payments Bank

Guest Lecture Cum Pre-Placement Talk Of ITC

Organized for MBA Class of 2019 students - 10th August 2018

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Ms. Renu Bhat, ITC LTDMr. Rajiv Sharma, ITC LTD

MS-Excel Workshop

Organized for MBA Class of 2019 students - 21st August 2018

Mr. Sumeet Shri Raisinghani , Senior Vice President MCube Financial LLCMr. Sumit Mamtani , Senior Manager MCube Financial LLCMrs Rupali Saxena, Trainer Financial Modelling Center

Case Study Competition

Conduit 2018 - 23rdAugust,2018

Ms. Swati Jain, Director, MS International

HR Forum

Topics:- 1. “Performance Management : Finding the Best Approach forYour Workforce”.

2. “Attracting, Retaining and Engaging Your Workforce”

Organized for MBA (HR) Class of 2020 - 29th August 2018 (Section A& B)

Mr. Pawan Kumar Sharma, VP & Head-HR, Quality Ltd.Mr. Sanjeev Asthana, VP, Triveni Engg & Industries Ltd.Ms. Ritu Bajaj, Former HR Head, Samatel Ltd

Corporate Entrepreneur Forum focused on Entrepreneurship

Organized for MBA (E) Class of 2019 and 2020 & MBA/ MBA (M&S)/ MBA (HR) Class of2019 - 29th August 2018

Dr. Shikha Sharma, Managing Director, Dr. Shikha’s NUTRIHEATHMr. Rahul Chauhan, Founder RoomsXpert.comMr. Rajesh Malik, CO-Founder & CEO, WorkEdge CoworxMs. Dinika Bhatia, CEO, DRB Foods Pvt. Ltd.Mr. N.P. Desai, Chief Consultant, Growth Idea Lab

Alumni Forum

Topic:- “My Success Story”

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Organised for MBA Class of 2019 - 30th August 2018

Mr. Nishant Solanki, Sr Application specialist, AccentureMs. Nidhi Sharma, Consultant, GLG GroupMr. Manbir Singh , Country Manager, India, getCAKE.comMr. Aanand Chako, Global Transitions HR, HCL Technologies

Marketing Forum

Organized for MBA (Marketing)Class of 2020 - 31st August 2018

Mr. Shubhender Sharma, Co-Founder/Director – Client Services, MindforceResearch

Mr. Arpan Banerjee, Founder, Content Advisory Group

Grooming Workshop

A Grooming Workshop of CV Writing, Facing Interview, G.D. was organized for variouscourses of MBA like Marketing and Sales, Human Resources, Finance, Retail and Generalfrom 2ndAugust 2018 to 29thAugust 2018.

September

Alumni Forum

Organised For MBA(G)Class Of 2019(G) Section D,E & F:-

Mr. Varun Kapoor, National Accounts Manager, Times InternetMr.Shahab Alam, SR Manager-HR, Maruti Suzuki Ltd.Mr.Samik Dasgupta, General Manager, IFCI Ltd.Mr.Naveen Bajaj, Zonal Manager, HDB FinancialsMs.Priya Nair, Sr Manager, PineLab Solutions Ltd.

Skill Will Lead

Hosted an event in association with CII-Majestic Auto Ltd on Presentation Skills whereStudents from ABS, KIET, AKG, IMS & SHARDA University participated on Monday 24thSeptember 2018. The following were the Judge:-

Mr. Mahesh Munjal, CMD, Majestic Auto LimitedMr. Gaurav Pal, Director, Intelivisto Consulting India Pvt. ltdMr. Romesh Sharma, CEO, Simplyfler SolutionsMr. Manoj Agarwal, Director, Softbank

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Mr. Rahul Sharma, CII Coordinator

Grooming Session

Organised for MBA Class of 2019- 25TH September 2018:-

Mr. Gajendra Pal Singh, Professional TrainerMs. Madhu, Regional Head North

Renvoi 2018

Juri Members for Renvoi 2018 on 28th September 2018:-

Mr.Naveen Bajaj, Zonal Sales Manager, HDB Financial Services Ltd.Ms.Sumedha Chatterjee, Head-Marketing, BMJ Associates Pvt. Ltd.Ms.Monika Gupta, Head-Business Devpt, Genix Ventures Pvt. Ltd.Ms.Ramandeep Kaur, HR Advisor, Talent Scoop Consulting & MindsearchConsulatants

October

Skill Lead Inter Institute Presentation Competition

Organised by CII Western UP Region in Association with Majestic Auto Ltd. 16 Students fromMBA Class of 2019 participated on 4th , 11th, 22nd, 25th October 2018, where the students ranked1st in Marketing and 3rdFin

December

Brainstorming Session

Organised “Brainstorming Session on Bringing Synergy between Industry and Academia”on 4th December 2018:-

Mr. Dillip Kumar Naik, GM (R&D) Sandhar TechnologiesDr. Manoj Kumar, Associate Director, R& D, Hillenman LaboratoriesMr. Yashpal Sahnan,CEO, Jackson & CompanyMr. Anil Aggarwal, MD, Compage Automation Systems P LtdMr. Nitin Gupta, Director – M.G.Industries Pvt LtdMr. Anshul Garg, MD, Mohan Electro-Casting Pvt LtdDr. Harish Ahuja, CEO, Indiago Solar

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Conference/ Meeting /Industry Visit

July

Under the supervision of Ms. Thresiamma Mathew – CRC, an Industry Visit conducted for TataMotors Works Manager Trainees to Tata Motors Ltd Workshop, Patparganj, Ghazipur on 2ndJuly 2018 & 3rd July 2018.

Ms. Kritika Dasgupta attendedMembers Interaction with Chairman, CII Northern Region,Noida, on 5th July2018.

Ms. Kritika Dasgupta & Mr. Rajat Khaiwal attendedMarketing White Book Launch byBusiness World on 27th July 2018 – Crown Plaza, Gurgaon.

August

Under the Supervision of Ms. Thresiamma Mathew – CRC, an Industry Visit conducted forTata Motors Works Manager Trainees to Tata Motors Ltd- Work Shop attended in thefollowing dates:-

DTC Depot, Mayapuri on 13th August 2018 Tata Service Station, Patparganj on 27th August 2018

September

Ms. Kritika Dasgupta attended NHRDN – 6th HRM Summit on 15TH September2018, at Welcome Hotel Sheraton, Saket, New Delhi.

Mr. Rajat Khaiwal attended AWS Government & Education Leadership Forum2018 on 19th September at Leela Ambience Mall, Gurgaon.

Mr. Rajat Khaiwal & Mrs. Neelam Gaind attended AIMA 45th NationalManagement Convention on 26th & 27thSeptember 2018, respectively at Hotel TajPalace, New Delhi.

November

Ms. Kritika Dasgupta attended the TIE Conference on 29thNovember 2018 at Taj Palace

December

ICEIL Conference

Invited the guest & speakers for “ICEIL Conference” on 19th,20th & 21st December 2018:-

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Mr. Anshul Garg, MD, Mohan Electro-Casting Pvt Ltd Mr. Amulya Shah, Director, Samsung R&D Dr. Harsh Ahuja, Founder &CEO, Indiagosolar.in Mr. Somveer Anand, Founder & CEO, Pindfresh & Whofarms Chandigarh

Ms. Kritika Dasgupta & Mr. T.N Mukundan attended “HRM India National Public EnterpriseConference” on 18th December 2018 at Scope Complex, New Delhi.

Student Activities

Celebrations

On the occasion of the 72nd Independence Day, Amity Business School observed theIndependence Week from 13th of August to 17th of August with Student Activity Cellmembers decorating the premises with great enthusiasm and patriotism, portraying theirfeeling of pride to be an Indian.

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On the occasion of Teachers’ day, students oragnised a small celebration in honour of thefaculty of ABS under the guidance of Ms Swati Bhatnagar. The theme of the event wasREWIND, where the students wished to pay gratitude to their teachers for their never endingefforts towards shaping their bright future.

Guest lectures and seminars

On 30th august, 2018, a seminar on Uzbekistan was arranged by Amity Business School.Seminar was headed by Mr. Azamjon Mansurov and Mr. Fehruz Urazov. Mr. AzamjonMansurov addressed the audience and told them about Uzbekistan, its geographical location,capital, religion etc.

Amity Business School, Noida had organized a guest lecture on Acing IAS for the Studentsof MBA on 30th August , 2018. The speakers of the lecture were Ms Shweta Singh who is anassistant professor at Dhyeya IAS, Mr Lal Das who is an IAS officer and Mr Kalpesh Kumarwho is an IRS officer.

Workshops and activities

Workshop on Crafting Research through Multivariate Data Analysis using SPSS andAMOS. – With the help of 17 student organisers, a workshop was conducted by Dr ParikshitJoshi on the 9th of August. There were 32 student participants in the workshop.

Entrepreneurship club headed by Ms. Garima Aggarwal organised a ‘Make a Wish’ namedevent which was a social entrepreneurship event on the 16th of August. In the eventparticipants had formed teams and created something worthwhile from scrap materials whichwas then given to staff/workers (extended family of Amity) of the college.

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HR club under the guidance of Dr. Anshu Singh organised ‘The Atelier’ on the 30th ofAugust 2018. 57 students participated in the workshop where the guests for the day wereMr. Kapil Kumar, a deputy manager HR in NEC Technologies Pvt Ltd. and Mr.Umashanker Akharia, the manging partner in Resource Multipliers (Earstwhile NeosisAdvisory). The workshop gave a comprehensive insight into HR Analytics

Finance club under the guidance of Dr. Manjula Shastri conducted Fin-O-Mania on the9th of August. 43 students participated and competed in 4 rounds. At the end of the event,Latika Sahni and Abhi Sharma came out as the winners of the event coming 1st and 2ndrespectively.

The debate club organised a debate on “Is India Ready For A Cashless Economy?” wascompleted on 23rd August, 2018. The competition by judged by Dr Manjula Shastri andDr. Chandranshu Sinha. The award for best speaker was given to Umang Bandhuni andthe best team to Mehul Bhardwaj & Shubham Kaushik

A student teacher interactive session for the new batch of 2020 was held on 5thSeptember 2018 at CR 1 and CR 2 – second floor, F-2 block. The event turned up to be agreat success because of the efforts of our faculty co-coordinator, Dr. Ritu Wadhwa andthe cultural club members. The interaction session for the new batch of 2020 was held on5th September 2018 at CR 1 and CR 2 – second floor, F-2 block. The event had variousperformances including a classical dance, some rocking bollywood performances and avibrant bhangra performance.

Marketing club under the guidance of Ms. Pooja Sehgal Tabeck organised ‘Bazaar – E –Shamiana’ in which 40 students participated on the 30th of August. The event had tworounds and was attended by Mr. Anurag Gupta, General Manager at Newgen Softwares.A business and IT transformation professional and an IIM Calcutta alumnus. It was alsoattended by Ms.Parul Budhiraja, an alumna of MICA who is working as an associate vicepresident at Contract India, a subsidiary of JWT as the juries for the event.

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Dramatics club under the guidance of Mr Vivek Singh Tomar conducted a skitcompetition on the 14th September 2018. The event had 2 participating teams.

Entrepreneurship club under the guidance of Dr. Garima Aggarwal conducted ProdigiesJamboree on the 6th September 2018. The event which aimed to bring out creativity,innovation, marketing and persuasive skills among students.

Finance club under the guidance Dr Manjula Shastri organized the business premierleague and about 44 students participated in the same. The event was sponsored byKaamdhenu TMT and Midnight Craving. Various faculty members like Dr. RituWadhwa, Prof. Akhil Swami, Prof. Ramesh Bagla, Swati Bhatnagar, Vinamra Jain,Aashima Agarwal etc. also presided over the event. In the end scores of all the roundswere totaled and winners were declared. Team ‘The Dynamic Traders’ (Amon Pal Singhand Raghav Mishra) of MBA General were the winners of the event and ‘Bosses inCharge’ (Nilusha Agarwal and Achyut Misra) of MBA General came were the runners up.

HR club organized an event called the ‘Hidden Treasure’ on 27th September, 2018. Theinitial round was an online quiz which was held on 26th of September. The quiz includedtechnical HR questions and few aptitude and general awareness. Dr. Taranjeet Duggal,Dr. Jaideep Kaur and Mrs. Manjula Shastri were invited as the judges for the evening. DrShikha Mishra, Dr. Akhil Swami and Dr. Parikshit Joshi were one of the main attendeesof the event.

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IT and operations club organised a workshop on MS- Excel on the 27th September, 2018and 18 students participated in it. Students from various MBA sections acted as theresource people for particular topics. The event was coordinated by Dr. Parikshit Joshi.

Marketing club under the guidance of Ms Pooja Sehgal Tabeck organised an event called‘marketopia’ on the 20th September 2018. Mr. Ajay Chhabra, Director, Founder & ChiefDigital Officer at Brand Growth Ventures and Mr. Rajesh Jaitley, General ManagerStrategic Sourcing and Supply Chain at Hero MotoCorp Ltd. were the juries for the event.The event was also graced by Dr. Ramesh Bagla, Dr. Ruchika Nayyar, Dr. Ashok Sharma,faculty of ABS.

The debate club organized a debate on the topic “governing laws vs stringent beliefstowards the acceptance of LGBTQ” on 27th September, 2018. There were a total of 11teams that registered. The event was judged by Prof. Akhil Swami and Dr. S.K. Laroiya

The entrepreneurship club organised ‘Business Plan Umeed’ on the 4th of October 2018under the guidance of ACED Head: Dr. Neelam Saxena and faculty head: Dr. GarimaAgarwal. There was a total of 41 teams which participated in the event.

The quiz committee under the guidance of Dr Shweta Awasti organised the ‘MindMonarchs’ on the 18th of October 2018. There were a total of 18 students whoparticipated in the event.

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Inter university/institute/organisation competitions

July 2018 : Rural Marketing Association of India (RMAI) organised the 12th AnnualRMAI Student Awards for Best Summer Projects in Rural Marketing. One student fromMBA Marketing & Sales Batch of 2019, Athira Dinil, applied for the competition.

August 2018 : Amity Business School conducted The Business Line, Hindu Group"Bloc Board Room Challenge" Semi Finals at Venue: F3 MDP Room on Thursday23rd August, 2018 . In the competition one team of Amity Business School was alsoshortlisted from among 1500+ teams for the semi-final round of BLoC BoardroomChallenge. They competed with IIM Raipur, IMT Ghaziabad, ISB Mohali & BimTechNoida.

September 2018 : There were 42 competitions in the month of September. There were atotal of seven qualifications for the on-campus rounds and two positions achieved (detailsare attached below)

Team of Rohan Narang, Malika Jain, Falguni Jain, Ketan Mittal(all MBA General Classof 2019) won 3rd position in skill will event organised by CII in Amity Business School.Varun Ramzai from M&S class of 2020 qualified for the final round of SANGREALorganised by IIM Ranchi. Three Teams comprising of Gaurav Goel (MBA M&S Class of2019) & Rupashi Narula (MBA HR Class of 2019), Ojasvi Singh & Akshay Khanna(both MBA M&S Class of 2019) and Moumita Sharma and Ankita Shroff (MBA GeneralClass of 2020) qualified for final round of Ad-diction organised by IMT Ghaziabad. Oneteam comprising of Varun Ramzai and Shivang Makoo from MBA M&S Class of 2020qualified for the Prabandhan’18 Presents Regnant Populi organised by IIT Kanpur.Shantanu from MBA General Class of 2020 qualified for the on-campus Chennai roundChanakya- The Mastermind organised by 17th MMA All India Management StudentsConvention.

October : The Chrysalis 2.0 was organised by Inter Institute Competition Cell andStudent Activity Cell under the guidance of Ms Swati Bhatnagar. There were a total of 53students who participated in the competition. The competition was a management-based

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event, was primarily based upon testing a manager’s skill sets in the domains of Finance,Human Resource, Marketing & Sales. The students from varied specialisations of AmityBusiness School participated in the event.

Students from the entire Amity Business School showed keen interest in participating inthe events put forward by the IICC coordinators.

Saurav Singhania student of MBA M&S 2020 had secured 2nd position in CreativeBrand Association Competition Brand Metrics held during Vista at IIM Bangalore inSeptember’18.

Team comprising of Rohan Khurana, Ekta, Anagh and Mufti MBA General Class of2019 won the first position in CII Skill-will-lead event on Cash Flow Management.

Varun Ramzai, Shivang Makhoo , Aditya harsh students of MBA M&S 2020– qualifiedto the final round of Arthashastra conducted by Symbiosis Institute of internationalbusiness(Pune).

The skill will club organised an intercollege presentation competition on cash flowmanagement which was an initiative by CII and majestic auto ltd. The venue for thiscompetition was AKGIM- NH24, Ghaziabad, Uttar Pradesh on the 11th October 2018.There were five visiting teams: Team Sharda University, Team KIET School ofManagement, Team IMS Ghaziabad, Team AKGIM and Team Amity Business School.Amity Business School stood first and won a cash prize of RS. 25,000.

The Christ Institute of Management, Delhi NCR Ghaziabad organized its flagshipmanagement fest – Chronos 2018 on November 2nd 2018. The one-day management festsaw an ocean of young talent lock horns in the right spirit, in an environment stimulatedto draw out the very best from each and every participant. Team comprising of ShashankGupta MBA Entrepreneur Class 2019 and Varun Ramzai MBA M&S 2020 won the firstrunner-up position in Quizzards. They received cash prize of Rs 3000/- and certificates ofmerit for their achievement.

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ABS creative mind

TECH AND TOUCH: Partnership not a Paradox

- Ananya Agrawal and Varsha Kumari

We are at an interesting cross road but one that is certainly not new to the history of humans. It isabout the large-scale interface between technology and humans. We often hear the refrain 'Willtechnology and the digital revolution make humans obsolete?' The question becomes moreironic when it is asked in the context of HR functions, which is all about people.

This paradox can be examined to arrive at a framework in order to determine what hassupremacy between "Tech and Touch" and for how long. Organizations use technology to sell orproduce profits from customers or they use it to lower cost or drive better efficiency. Similarly,technology is used to alter the customer’s journeys into digital journeys. It uses data andanalytics to make focused and better decisions related to operational or employee’s efficiency.

However, if one looks closely, "Tech versus Touch" is not a binary choice or outcome but acontinuum. For example, the online born furniture and lifestyle e-commerce companies in India :Pepper Fry & Urban Ladder are preparing to setting-up physical experience centers whereinclients can walk in and lookat the different pieces of home décor items and furniture. Also inJapan, the consumer behavior is to first check it out physically then go online and buy. The needfor a ‘human touch’ is fundamental to the success of most of the organizations. The questionwhich arises is: How do organizations decide where to place a slider on this continuum when itcomes to their firm's needs, their customers, and their industry maturity curve? To solve thisdilemma, the perspectives of the customers, stakeholders, or the employees are crucial. Thedecision to have a pure digital e-commerce channel or hybrid channel that gives customers theability to touch, feel, and interact with product depends on a customer need or buying behavior.

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This concept can be extended to the functions of HR, HR in such firms has to make sure that thereality is amalgamated into the different facets of Human Resources anchored in the way thatthese firms are approaching consumer experience.

Let's consider the example of using analytics in HR to take better decisions if we presume thatbased on analytics and AI we can automate some decisions, such as looking at the performancesof employees or attendance regularization. For example, for high-performers who are highlyproductive/high performersit should auto approve leaves. But it should be balancedwith thereality of what the job may require and what the employees actually do. So again the "tech andtouch continuum" comes into play, i.e. you could have an AI, analytics-based logic in certainsituations, but in other situations one would need a human interface to be able to take a call.

There is an interdependency between tech and touch, and the potency of one vs. the other isdefined by what the end-user perceives as a superior experience. It's equally important tounderstand that the"Tech and Touch" continuum will evolve or change as the experienceexpectations of customer, stakeholders, or employee realities preferences change with time orexternal.

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An Indispensable Skill That Best Mangers Equip

- Aditya Khanna

The most rudimentary yet indispensable skill for any manager is the art of handling people or incontext to corporate jargons “people skills”. This term encompasses many attributes, mostimportant to which is ability to understand and relate to people. According to most of thepioneers in this field, a person’s 15% of success is determined from knowledge and technicalskills whereas 85% of it is ensured by ones prowess in connecting with people, buildingtrustworthy relations with supreme degree of honesty and with a slight taste of humour in it.

When it comes to understanding and forming opinions about people one meets, they can bebroadly classified as either Judgers or Perceivers. For those who are new to this field ofbehavioural sciences, Judging and Perceiving, in simple terms, are the means by which youinteract with the world outside yourself, either in an organized or adaptable manner.

Judging and perceiving personality traits are inverse inclinations. Judgers esteem request andassociation. They may be considered as inflexible and obstinate. Inversely, perceivers areversatile and are masterminds who like to keep their alternatives open. They may be consideredas unreliable souls.

We all are well aware of the importance of taking time and understanding the point of view ofother person or any situation at hand rather than just coming up with conclusions by first glance.Research conducted by many pioneers and secondary research as of ours, prove to be useful toolsin understanding the human mind set and behaviour when it comes to forming opinions of others.

Epilogue of most of such researches is the underlying hypocrisy in the behaviour and nature ofhuman beings. Everyone wants others to think of them as a person who believes in perceivingrather than judging. Though, they themselves judge others.

The shift in the behaviour from judging to perceiving is noticed with age and experience. This isthe primary reason why seats of the top most authorities of any organisation are filled withpeople with experience.

Certain characteristics like attitude, body language, appearance, communication skills, andhumour in nature in an individual affect and help in formation of good opinion about them byothers. Preformed beliefs of a person act as a barrier and bias their decisions and perceptionsabout others.

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Relationships directly affect the state of mind and most of them break or build based on peoplebecoming too judgemental about each other. Thus, be it personal or professional life, portrayingand having an open mind that perceives and analyses every person/situation is eminent whichhelps pave a better future of a person.

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Data Religion

- Anna Bahadur

Big data is the new Universal Monarch of the world. It is the apotheosis of the InformationRevolution, which has changed the world in fundamental ways and it is bound to impact everyaspect of human being’s social and private life.

No part in the history have the humans rely on data to the extent that we have. From marketdecision making and policy framing to as personal as building human relationships, we haverelied on data. According to Digital Universe report, IDC estimates that the amount ofinformation stored in the world IT system is doubling every 2 years. By 2020, the total amountwill be enough to fill a stack of tablet that reaches from the earth to the moon 6.6 times.

People view big data as something that could unravel the truth. However, the fact lies that bigdata by its very nature is limited and deficient. Companies capture trillions of bytes of dataabout their customer in order to enhance their sale. Policy framers are using big data to makerational policy decision. However, human behavior is itself unpredictable. Providing a universalbasic income could empower some by enabling them to spend money for productive activities.At the same time, it could lead to wasteful expenditure by other.

The lurking danger lies in the fact that big data can be misused. Government and regimes aroundthe world have been and can be toppled by spreading incorrect, misrepresented data. Today,society is more vulnerable to data infringement than border infringement. As such data privacyand protection have become an important part of government policies across the globe.

Big data can be used to create a’ dystopic world of Big brother’. Evidence of this is emergingfrom China, where the recently upgraded surveillance system could track every single one of its1.4 billion citizens by using facial recognition to name and shame jaywalks. The government hasforced Uighurs, an ethnic minority in western China, to download an app that can scan theirphotos, videos, thus evading their privacy.

At the end of the day, the meaning of the data depends on who is collecting it. The data iscollected to fulfill the particular objective of the collector of the data. As such neutrality of datais difficult to establish. Too much reliability on big data is dangerous as it could create a cultureof uniformity, supporting the viewpoint of those who are the creators of that data.

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The world of Big data has undoubtedly provided accuracy and speed to the business decisionmaking. However, one should look at big data with a pinch of salt, considering the lurkingdanger behind it. As we have moved from a homo centric to data centric world, we should becautious of the lurking danger of “humanity being turn out to be just a ripple within the cosmicdata flow”.

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Convocation 2018

PhDs Awarded

S.No Name of the Scholar Name of theprogram

Name of the FacultyGuide

1 Mr. Manvendra Kumar Verma PhD Rural Management Dr. Garima Malik2 Ms Neha Agarwal PhD Management Dr. T.V.Raman3 Mr Gaurav Sood PhD Management Dr. J.K.Sharma (ASB)4 Ms Rajni Rathi PhD Management Dr. Sanjeev Bansal5 Mr Mahesh Chadha PhD Management Dr. R.S.Ravi (AUUP)6 Col. Kaisar Singh PhD Management Dr. Sanjeev Bansal7 Mr Abhilash Dudeja PhD Management Dr. R Sujatha8 Ms Sarita Rathi PHD in Management Dr. S Niyogi (AIBS)

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MBAs Awarded

S. No Program Degree &other

certificatesReceived

from AUUPfor

Convocation

Degree &other

certificatesissued on the

day ofConvocation

Degree tobe

dispatchedto the

students ontheirrequest

RemainingDegrees &certificatesreturn backto AUUPafter

Convocation1 MBA(General) 438 348 13 772 MBA

(Entrepreneurship)22 17 02 03

3 MBA(Marketing &

Sales)

133 92 09 32

4 MBA(HR)

100 78 08 14

5 MBA(Rural

Management)

02 02-

00

6 MBA(Retail

Management)

01 00-

01

TOTAL 696 537 92 127

Nominees For The Industry Excellence Award

S.NO Award Instituted by(Name of the Company)

Name of the Awardeeswith full name of Degree

Type of the Award

1 Jubliant Life ScienceEntrepreneurial ExcellenceAward for Best student

Shuti Aggarwal ,Master of BusinessAdministration

Monetary and Citation

2 Jubliant Life Science HumanResource Excellence Award for

best Student

Manvi Mishra,Master of BusinessAdministration

Human Resources

Monetary and Citation

3 Shri D.K.Jain Luxor Award Aahat Chitkara ,Master of BusinessAdministration

Monetary and Trophy

4 Reliant EDS Award for bestMarketing Student

Tushar Singhal ,Master of BusinessAdministration

Monetary and Trophy

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Team Communique 2019

Editor-in-chief:

Dr. Sanjeev Bansal PhD , D.Litt

Dean - Faculty of Management Studies

Director - Amity Business School

Editor:

Dr. Deboshree Ghosh

Assistant Professor of Economics

Amity Business School

Student Team:

Manmeet Grewal Drishti Agarwal Swati Verma Vidhi Jain

Student Student Student Student

MBA -HR MBA -HR MBA -HR MBA -HR

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