Big Ideas, Small Screens: Making better ads and experiences for mobile
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Big Ideas, Small Screens Drew Ungvarsky CEO & Executive Creative Director Making Better Ads And Experiences For Mobile @growinteractive @drewyou drew.ungvarsky [email protected]
Transcript of Big Ideas, Small Screens: Making better ads and experiences for mobile
Big Ideas,Small Screens
Drew Ungvarsky CEO & Executive Creative Director
Making Better Ads And Experiences For Mobile
@growinteractive
@drewyou
drew.ungvarsky
Charts!
Big Ideas, Small Screens
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Like this one.(We’re using mobile more than desktop.)
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And this one.(Marketing dollars are following suit.)
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And this.(Fragmentation is redefining “mobile.”)
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And these.
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The connection between all devices
What mobile can uniquely do
The importance of context
The commonality between all devices
What mobile can uniquely do
The importance of context
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The most important thing I’ve learned about digital marketing came from a 78 year-old man.
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Focus on People.Not technology.Know the toolbox inside and out, but don’t let it lead.
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What mobile can uniquely do
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It’s not the miles, it’s how you live them. -Volkswagen
Connect drivers to the brand and to the ‘VW family’, whether or not they’re already owners.
Brief:
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Insight:
52 minutes a day spent in cars by 44 million Americans, 76% alone.
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We can then capture and amplify the value in between.
Tech Toolbox:
A background bluetooth pairing can tell us exactly when that white space starts and ends.
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• Remember passive usage — it creates value when it’s not expected.
• Consider the power of dynamic video (generated server-side).
• For app-like experiences, touch responsiveness trumps everything.
• Mobile-first means first for everything — concept, design, build, ads, etc.
• Put your content on a diet.
• If we don’t use them in all the wrong ways, beacons will become very useful.
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Creating Uniquely Mobile Experiences
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The importance of context
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Grow love for Madden 15 by tapping into NFL popularity.
Brief:
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Insight:Insight:
84% of smartphone owners owners watch TV with a second screen device in hand.
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People often signal moments that matter when they grab a mobile device.
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@growinteractive
@drewyou
drew.ungvarsky
Thank You
Big Ideas, Small Screens
