The marketer’s digital tool kit has evolved. Robust audience data, engaging experiences, multiple screens, and the sheer amount of information consumed online mean the influence of digital marketing on consumer choice is compounding.

Marketers’ needs have followed suit – they’re craving an approach that transforms data overload into strategic action, that supports consumer-centric brand experiences, that drives performance in national and local markets and across channels, that increases the ROI on their entire digital strategy. To achieve more success, marketers need a partner with a proven track record of understanding the fundamental and unique needs of CPG marketers.

“DataXu has accomplished something unique with

DX3 – managing the lifecycle of digital marketing in one

centralized platform.”

- Jonah Spegman, Director of Digital Media & Database Marketing

Big Data means big opportunity for CPG marketers

DataXu delivers on the next generation of digital marketing

1st and 3rd Party DataCRM Data

Offline Purchase DataDMP Features

Brand-BuildingShopper MarketingCustom RetargetingRich Ad ExperiencesCRM

Media Plan ReportsCustomer Intelligence

Audience InsightsCustom Views and Metrics

In Store Sales

Premium & RTB MediaEndemic Site MediaSocial, Mobile& VideoGlobal, National, Local

December 2011 Forrester Research Inc. report: “The Forrester Wave™: Demand-Side Platforms, Q4 2011” has recognized DataXu as a Leader with the number 1 ranked current offering.

© 2012 DataXu, Inc. Boston Chicago Cologne Detroit London Los Angeles Madrid Milan New York Paris Seattle San Francisco São Paulo Warsaw

The Digital Marketing Management Platform for CPG Marketing

What can your brandachieve with DataXu?

Fulfill your reach objectives against your target consumer segments

Boost ROI with efficient 1st and 3rd party data management

Implement controlled test & learn to inform more productive spend

Boost Shopper Marketing with hyper-local scale

Drive more brand lift or direct response

Extend engagement via site retargeting

Optimize impact with message sequencing

Extend influence with cross-channel messaging

Extend upsell and cross-sell

Reduce fragmentation, and TCO across your entire digital media plan

Increase intelligence with a fluid, 360-degree customer view

Consume intelligence via insights and reporting, across full media plan

Find global efficiency with local expertise

What can DataXudo for your marketing organization?Influence your target audience

Many packaged-foods brands have identified their highest-value customer segments and look to drive deep shifts in awareness in these segments to gain a competitive edge.

One such customer leveraged DX Brand to drive awareness in four key demographic segments, of varied sizes, totaling ~60MM unique consumers.

The result : 16 - 23% boost in awareness per segment.

Drive engagement with your brandCertain CPG products lend themselves to high-value, web-based content – like tips, recipes, or games. In these cases, marketers need to drive traffic to this content.

Streamline Shopper MarketingBrand-Retailer partnerships are a cornerstone of CPG marketing. Implementing an efficient digital strategy in the space extends impact.

Leveraging DX3’s unique feature set, brands have run hundreds of locally-targeted, locally-customized campaigns across video, display, mobile and social. Reach hundreds of zip-code level audiences at scale; manage creative and targeting for regionally relevant, co-branded messages.

A major cereal brand came to DataXu with the objective of driving targeted traffic to the game content on their website. The brand leveraged DataXu click optimization to do just that.

The results were powerful: 4x lift in CTR vs. Baseline.

Measure in-store salesFor products not purchased online, measuring the impact of advertising on sales is a challenge.

To obtain a better understanding of ROI, one packaged foods brand used DX3 audience tools to map offline purchase data to online cookie data. They were able to measure the impact of their campaign on the ultimate KPI: Sales.

DataXu platform optimization drove a 15% increase in sales plus a 60% reduction in media costs.

© 2012 DataXu, Inc. Boston Chicago Cologne Detroit London Los Angeles Madrid Milan New York Paris Seattle San Francisco São Paulo Warsaw