Bi u presentation

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Mark ScottMonday 13 February 2017

Latest Jobs Head of Energy Consultancy Team BIU

Its not just B2B or B2C

Its P2P!
(Person to Person)

Latest Jobs Head of Energy Consultancy Team BIULatest Jobs Head of Energy Consultancy Team BIUObjectives

Generate more traffic to the BiU news web pages

Demonstrate case studies/success of current customers

Promote BiU as a great place to work and recruit new staff

Latest Jobs Head of Energy Consultancy Team BIUOverview

LinkedIn is unique from the other platforms in that it is specifically geared towards professional networking.

Follow industry experts to gain valuable insight.

Dont be afraid to ask others to endorse you.

Create a personal image for the cover photo on your profile.

Complete your profile 100%. According to LinkedIn statistics profiles that are completed 100% get 46% more profile views than those who dont.

Use the LinkedIn homepage to share valuable content with your connections.

Create your own network

Latest Jobs Head of Energy Consultancy Team BIUIts all about engaging, not pushing

Good content engages with the audience, creates dialogue and isnt dictatorial

Create empathy with the viewer by keeping it simple, relevant and informed

Professionals dont buy direct, they like to discover and share.

Ask the questions

Facts and figures always draw a crowd infographic!

Image result for infographic energy consumptionLatest Jobs Head of Energy Consultancy Team BIULatest energy price freeze heats up the pricing war.

British Gas is extending its price freeze for standard tariff energy customers until August, after initially announcing a March deadline. And while this is no doubt welcome to customers, is it just the latest play on the energy roulette wheel that has become an annual lottery for consumers across the board?

What will it mean for all of us over the next 5, 10 or 25 years and what are the real alternatives available to us?

Whats your experience?

Keep up to date with the news, views, movers and shakers of the energy world with BiU one of the leading UK energy consultants.

Image result for clean energy imagesNews

Latest Jobs Head of Energy Consultancy Team BIUThe journeya personal touch

Image for Urban Pup Blue Hearts Striped Dog Sweater 20-25cm from Pets At HomeWhether its a cuddly kitten, a lounging lizard or just a treat for mans best friend, Pets at Home has been the preferred choice pet care for over 25 years, with stores across the UK.

But one of their pet hates was how could they maintain a large energy budget, efficiently and effectively, across the company.

See how, working with the BiU pedigree team, Ian Kellet, Finance Director, Pets at Home, achieved his goal.

Case Study

Latest Jobs Head of Energy Consultancy Team BIUGreat company, great people, great future!

At BiU we're really proud to support people having the kind of career they want. And because we've so many opportunities within the team it gives our people the chance to do new and different things while they're with us. Find out how Mark worked his way from Sales Advisor to Marketing Manager (link to blog)

Careers Blog

Life in Marketing

Hello Mark, great to talk to you! Theres certainly a lot of energy across the floor today

Yes..and this is a typical BiU day!

How long have you been with Biu?...

(This continues with a series of questions that marks the career path of Mark)

Careers

Latest Jobs Head of Energy Consultancy Team BIUWhats next

Create a Social Media calendar that will include at least 2 weekly bespoke LinkedIn articles

Content to include: energy news articles, BiU led discussion, blogs, and members of team (video? A day in the life of a procurement team member? Or 60 second questionnaire?).

Make sure everything is up to date

Book time with team members to discuss their contributions, deadlines etc.

All BiU team members to be LinkedIn and share messages

Collate customers/clients LinkedIn details

Issue exclusive offers/e-books/slide share only via LinkedIn

Latest Jobs Head of Energy Consultancy Team BIUIs it working?

Check comments on LinkedIn (Like, Share, Comment)

Web team report

LinkedIn Content Marketing Score and Trending Content

Google Analytics

Discover peaks and troughs, optimum time and day for publishing

Building up the LinkedIn community is a marathon not a sprint

If you want to achieve your goals, help others achieve their goals.

Zig Ziglar

Latest Jobs Head of Energy Consultancy Team BIUThank you

Any questions?

Latest Jobs Head of Energy Consultancy Team BIU2/13/2017

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Bi u presentation

Economy & Finance

Transcript of Bi u presentation