Bi presentation
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Transcript of Bi presentation
Business Intelligence (BI)
BI refers to application and technology, which is used to gather, provide access to, and analyze data and information about the company operations
BI is neither a product nor a system. It is an architecture and a collection of integrated operational as well as decision-support applications and databases that provide the business community easy access to business data.
BI Is 1st coined by IBM researcher Hans Peter Luhn in 1958. He Defined intelligence as the Ability to apprehend the interrelationship of presented facts in such a way to guide action towards desired goal
BI
Involves PEOPLE and Technology Involves using a rational approach to
management Involves a continuous cycle of
measurement, adjustment & re-measurement
The BI Cycle
BIstart
BI Activities & Curriculum
BI applications include the activities of:
• decision support,
• query and reporting,
• online analytical processing (OLAP),
Curriculum involves
• Multi dimensional analysis
• Data ware housing
• Data mining
Why BI solutions ?
Mountains of Data
Organizations have lots of data Data is not in a form that is useful to
decision-makers Not easy to review Not informative nor insightful
The Problem
Mountains of DataBusiness People
GAP
How do I increase sales????
How do I make my product better???
How do I retain customers?
Bridging the Gap
Need data storage structures to facilitate fast analysis of huge volumes of data
Need software to provide access to the data, allow flexible manipulation, and provide meaningful presentation
Multi-Dimensional Databases
Multi-Dimensional Database (Cube)
Software Applications
Multi-Dimensional Database
(Cube)
Business Person
Business Person
Business Person
Reporting
Applications
Analytic Applications
ScoreCards Dashboards
Data Warehouse
ETL Processes & Deliverables Cleaning & Conforming
• Valid, missing
• Address, gender
Transforming &Cleansing Data Data must be transformed for
consistency and meaningful Transformations may be as
simple as copying columns or may be incredibly complex
Data must be cleansed to be meaningful All companies have “bad” data
in their systems Data may be missing Data may be inconsistent Data may be wrong
Data Mining
Data Mining works for problems like: Develop a general profile for credit card
customers … Differentiate individuals who are poor credit
risks … Determine what characteristics differentiate
male & female investors.
Data Mining Process
List of Customers:
-some bicycle buyers
-some not
Data Mining
Software
pattern
List of Prospective Buyers
patternList of Likely Buyers
Data Mining Applications
Fraud detection Targeted Marketing Risk Management Business Analysis
Players in BI market
Significance of BI
To know about customers To know about competitors For sharing of information For avoiding guesswork
BI Technologies
need to have a secure computer system which can specify
different levels of user access to the data 'warehouse‘.
need to have sufficient data capacity,
a plan for how long data will be stored (data retention).
BI analysts have developed software tools to gather and analyze
large quantities of unstructured data such as
production metrics, sales statistics,
attendance reports,customer attrition figures.
BI & IT BI users are beginning to demand [Real time BI] or near real time
analysis relating to their business, particularly in front line operations. They will come to expect up to date and fresh information in the same fashion as they monitor stock quotes online.
Research shows that effective BI implementations depend on tight collaboration between the business unit and the IT department.
BI implementations are more successful when business units become knowledgeable about available technologies and capabilities, and then communicate their needs to IT.
Likewise, the IT organization should strive to understand the strategic objectives of business unit leaders and suggest ways in which BI could help them achieve their objectives
BIBLIOGRAPHY
en.wikipedia.org/wiki/Business _ intelligence www.businessintelligence.com searchdatamanagement.techtarget.com/.../business-
intelligence www.tech-faq.com/business-intelligence www.ibm.com/software/data/businessintelligence
THANK YOU
QUESTIONS??