SporTech BI Presentation
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Transcript of SporTech BI Presentation
The Problem
Proprietary and Confidential © SporTech Business Intelligence, LLC
CHALLENGES EVERY GENERAL MANAGER FACES
DATA How to transform raw
information into insights?
PAGE 2
VALUE Poor ROI from Players,
Facilities, Marketing REACH
Expanding fan base & Increasing ticket sales
Our Solution
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 3
PLATFORM Cloud-based
App Marketplace Sport-specific Solutions
Tailored for Major U.S. Sports
Product Roadmap
Proprietary and Confidential © SporTech Business Intelligence, LLC
WinSmart Create a competitive edge through data visualization of all Front Office Business
Analytics
PlayerMatch Find the best available player for your club
Access to players and agents through our connected database
PAGE 4
Nostradamus Model & predict the future!
Forecast Ticket Revenue Estimate Social Media Impact
Beta Stage Mid-2015 2016
PAGE 5
WinSmart
App Features
Proprietary and Confidential © SporTech Business Intelligence, LLC
ü Leverage existing data with
simple dashboard to provide valuable return on investments.
ü Customized dashboard to focus priorities, resources, and track tangible progress.
ü Increase efficiency with time-saving analysis and insights.
ü Recruiting Beta Testers in professional minor league soccer.
PAGE 6
BASKETBALL
$152 MILLION (AVG. FRANCHISE REVENUE)
TOP 5 LEAGUES: >$25 BILLION ANNUAL REVENUE STBI POTENTIAL REVENUE: >$150 MILLION ANNUAL REVENUE
HOCKEY $123 MILLION
(AVG. FRANCHISE REVENUE)
FOOTBALL $300 MILLION
(AVG. FRANCHISE REVENUE)
BASEBALL $236 MILLION
(AVG. FRANCHISE REVENUE)
SOCCER $103 MILLION
(AVG. FRANCHISE REVENUE)
Market: Top 5 U.S. Pro Sports
Proprietary and Confidential © SporTech Business Intelligence, LLC
Customer Acquisition
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 7
Phase Sport Users Goals
Pre-Launch (Current Phase)
Soccer
10
Develop WinSmart MVP
Survey WinSmart MVP with Minor League Soccer Clubs
Phase 1
Soccer
25
Develop Full WinSmart App & Sell across Soccer Industry
Phase 2
Soccer
+Football +Hockey
180
Expand STBI apps to football and hockey
Partner with football & hockey data analysts to create sport-specific apps
Phase 3
Soccer
Football Hockey
+Baseball
300
Expand STBI apps to baseball
Continue expansion in soccer, football, and hockey.
Phase 4 Soccer Football Hockey Baseball
+Basketball
450
Expand STBI apps to basketball
Continue expansion in soccer, football, hockey, and baseball
Phase 5 ++ Additional sports +++
Revenue Model
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 8
VALIDATE STBI PRODUCTS WITH MINOR & AMATEUR LEAGUES EXPAND INTO PROFESSIONAL LEAGUES
Tota
l Cus
tom
ers
Customer Adoption
Professional Minor League
Amateur
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
200
150
100
50
0
Professional $7,500 Avg. Monthly Subscription
Minor League $3,000 Avg. Monthly Subscription
Amateur $1,800 Avg. Monthly Subscription
Financial Plan
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 9
Est. 5 yr. Revenue: $19 million
Est. 5 yr. Costs: $10 million
Profitability Point: 24 months
Revenue
Costs
20
15
10
5
0
Year 1 Year 2 Year 3 Year 4 Year 5
Market Validation
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CUSTOMER MEETINGS
PAGE 10
Teams in our League could use WinSmart today to help streamline our
data analysis needs. – V.P. of Operations
Professional Minor League
We have tons of data, but we
don’t know what to do with it. – Soccer Club Biz Ops Manager
INDUSTRY LEADERS
Soccer clubs can’t afford SAS. Analysts learn to crush Excel.
– Snr. Analytics Director, AEG
B.I. is prime for rapid-growth in new industries.
– Director, Major BI Consulting Firm
WHY START WITH SOCCER? Fastest Growing Pro Sport
Top 5 MLS teams valued at over $700 Million in 2013 Demographic Base Growth: Youth, Latinos, Yuppie Geeks
New Television Contracts increase MLS annual revenue by $70 million
Who we are
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 11
Justin Norman, CTO, BSc CS, MBA, PMP Over 10 years experience developing big data
architectures; program manager with Fortune 100 Tech Company; Marine Officer.
Laura Peña, CEO, J.D. Experience mobilizing & fundraising national
campaigns; international experience with soccer in Latin America.
Competitive Landscape
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 12
Comparison Criteria
Advanced B.I. Feature Set
Soccer Market Penetration
Lightweight SaaS Apps
Soccer-Specific Focus
Flexible Architecture
Rapid Deployment
Easy to Use
Affordable?
Exit: Acquisition
Proprietary and Confidential © SporTech Business Intelligence, LLC PAGE 13
TECHNOLOGY INDUSTRY
SPORTS & NEWS INDUSTRY
PAGE 14
5% equity
Common shares
$1 million pre-money valuation
What it funds: Salary for developer to build out WinSmart
Sales & Marketing expenses
Fundraising Goal:$50,000
Terms
Proprietary and Confidential © SporTech Business Intelligence, LLC
