1© 2015 AppDirect, Proprietary &

Confidential

BEYOND APP STORESThe Five Biggest Myths About Cloud ServicesView full presentation with audio at go.appdirect.com/webinar-cloudservicesmyths

Stephen BanburyVice President, Worldwide

MarketingJeff Kaplan

Managing Director

SPEAKERS

MYTH

Here’s Where the Investment Goes:

The market for cloud services is too small(or too niche) to really matter1

Context: Speakers will be covering the overall market and showing the tremendous amount of growth expected in the coming years. They will call out specific stats

Faster than the IT industry overall.6X

Increase in the number of cloud-based solutions.10X

Over the next few years, the cloud services developer community is expected to triple, which will help drive an

Market SnapshotCloud services are quickly becoming an essential party of business strategies for providers, distributors, and customers alike. In fact, companies are spending more on public cloud services than ever before.

2013 2014 2015

$45.7B

$56.6B

$127B 72% SaaS

14% PaaS

14% IaaS

4© 2015 AppDirect, Proprietary &

Confidential

MYTH Selling cloud services isn’t right for my business2

Retail Telco Financial

Services

Business

Services

5© 2015 AppDirect, Proprietary &

Confidential

MYTH It’s hard to make money selling cloud services3

Context: Discussion will try to dispel myth that it is expensive or difficult to sell cloud services. People think of consumer apps (99 cents) but not business apps which can involve large recurring revenues (multi-year contracts)

X per cost foreach

individual

=

YEAR 10

YEAR 5YEAR 1

Recurring Revenues

Consumer Apps

Business Apps

6© 2015 AppDirect, Proprietary &

Confidential

MYTH Cloud services sell themselves4

Context: Discussion will highlight customers seeking help and guidance when buying cloud services (unlike cosumer apps). They want experts and best practices. Investing in a sales team is important to sell cloud services

REPEAT PURCHASES

INSIDE SALES

95%

3X

RECURRING REVENUE

12+MONTHS

MYTH Selling cloud services is too technically complex5

Add Title: Insert > Header and Footer

BILLING PROVISIONING APP CATALOGIDENTITY

MANAGEMENT

8© 2015 AppDirect, Proprietary &

Confidential

1. The market opportunity for cloud services is tremendous.

2. No matter your industry, there's an opportunity to sell and distribute in the cloud.

3. Companies selling cloud services outperform traditional software models.

4. Cloud services are sold, not bought.

5. Consider using a centralized platform to sell and consume cloud services. 

Evaluating your Cloud Service Opportunity

9© 2015 AppDirect, Proprietary &

Confidential

SELECT AWARDS

MEET APPDIRECT• Founded in 2009; launched in

2011

• One of the fastest growing cloud companies in the Bay Area

• 250+ employees; San Francisco headquarters with global offices

• Deployed across 8 industry verticals and 4 continents; all customers are top 20 in their space

SNAPSHOT OF OUR NUMBERS

250+CATALOG

APPLICATIONS

12%MONTHLY

TRANSACTION GROWTH

100K+COMPANIES

SERVED

150+COUNTRIES

TRUSTED BY LEADING GLOBAL ORGANIZATIONS

DEVELOPERSIntegrate cloud

services

PROVIDERSSell cloud services

CONSUMERSConsume cloud services

The AppDirect Cloud Service Commerce Platform unites developers, providers, and consumers into a single

ecosystem.

Best Use of Cloud

2014

Cool Vendor 2012

Most Promising Companies

2015

10© 2015 AppDirect, Proprietary &

Confidential

“Your Guide to the AppDirect Monetization Suite”

Join us June 2nd, 2015 to learn how your business can benefitfrom the only end-to-end monetization solution for cloud service

commerce.

Register now for the next webinar in our series.

THANK YOU FOR ATTENDING

For questions and information please

contactinfo@appdirect.com