Anna Murray - The Five Biggest Myths in DX Platform Acquisition
23
1 The 5 Biggest Myths in DX Platform Acquisition Anna Murray
-
Upload
digital-experience-dx-summit-2016 -
Category
Technology
-
view
112 -
download
1
Transcript of Anna Murray - The Five Biggest Myths in DX Platform Acquisition
1
The 5 Biggest Mythsin DX Platform Acquisition
Anna Murray
Anna Murray
The Complete Software Project Manager(Wiley, 2016)
“A technical book that reads like a novel!”– Banking Exchange
“Her distinction among IT projects that are simple, complicated, and complex is worth the price of admission by itself.” – Thomas A. Stewart, Executive Director, National Center for the Middle Market, Fisher College of Business, The Ohio State University
Anna Murray
One of the earliest web development firms. emedia has developed strategy and implemented solutions for clients including The Kellogg Corporation, Harvard Business Publishing, Time Out New York, Atlantic, Slate Group, The American Association of Advertising Agencies, International Creative Management, Consumer Reports, and The National Institutes of Health.
“My typical project involves 11 vendors in 5 time zones.”
Founder
[email protected] x753
Myth #1
You can reach consensus.
In DX Platform acquisition…
What technology-choice discussions really look like.
Too soon?
How about this?
> War & marriage advice
> Shamans & empire bui lders
> Running the control
> Case study & other hints
Fact: Most technology acquisition discussions result in conflict.
Myth #2
Off-the-shelf software saves time & money.
In DX Platform acquisition…
> “Meets al l our needs” fal lacy
> Risks of being wrong (Case study)
> Increased discovery
> Unif ied platforms
Fact: Off-the-self solutions may cost more than custom.
Myth #3
For best results, plan on an internal implementation team.
In DX Platform acquisition…
> Reasons & just i f icat ions
> Steady state folks vs. project folks
> Case studies
> Where each approach works best
Fact: In-house teams are not right for many projects.
Myth #4
Accurate budgeting is impossible.
In DX Platform acquisition…
> 4 budgeting methods
> Accuracy of each
> 5 always-risky elements
> 3 metaphors
Fact: You can know your budget’s degree of accuracy.
1. Comparat ive2. Bottom up3. Top Down4. Blends
Budgeting Methods:
1. Data mig ra t ion2. In tegra t ion3. Cus tomiza t i on4. Too- la rge p ro jec t5. New/Unproven Techno logy
Always Risky
Metaphor #1
Piles of Snow
Metaphor #2
Ikea Desk
Metaphor #3
Heart Surgery
H I N TB e w a re t h e o p t i m i s t i c p r o g r a m me r.
+
Myth #5
When all else fails, trust your gut.
In DX Platform acquisition…
> Emotions at the start
> The trough of FUD
Fact: In software-development, “guts” are unreliable.
Trough of FUD
Trough of FUD
FUD Recovery
