Berpikir desain HCD
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Transcript of Berpikir desain HCD
Design Thinking:Human Centered Design
Budi Setiawan
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Konteks Jaman Kita
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1492-1800 Globalization 1.0Shrank world from a size Large to Medium
Countries globalizing
1800-2000 Globalization 2.0Shrank world from a size Medium to Small
Companies globalizing
2000+ Globalization 3.0Shrank world from a size Small to Tiny
Individuals collaborating & competing globally
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New sources of competitive advantage:
1960s & 1970s
Making things cheaperAdvantage from Cost Division of labor, MTS,
mass production
1980s & 1990s
Making things betterAdvantages from Quality and Speed Lean, JIT,
!exible specialization, automation
2000s
Making better thingsAdvantages from Aesthetics and Authenticity,
Design, innovation, uniqueness
Source: Stuart Rosenfeld, Regional Technology Strategies, Inc. (2006)
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Asia Automation
Abudance
Cheaper
Faster
???
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High concept
High touch
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Desainer Peradaban
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People ignore design that ignores people
Frank Chimero
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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people
Thomas J. Watson
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Design is not just about making something, it is about DESIGNING THE FEELINGS of the person who uses it.
Tokujin Yoshioka
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Design is peopleJane Jacobs
I don't design clothes,I design dreams
Ralph Lauren
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B = f (PE)Behavior is function of a Person and their Environment
Kurt Lewin Formula
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B = f (PE)We can’t change the person
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But we can change behavior by designing
the environment
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We first design structures, then they design our lives
Winston Churchill
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Design creates culture Culture shapes valuesValues determine the future
Robert L. Peters
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Berpikir Desain
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84 Harvard Business Review | June 2008 | hbr.org
Art
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Design
Art
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Art
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HOMAS EDISON created the electric light-bulb and then wrapped an entire indus-
try around it. The lightbulb is most often thought of as his signature invention, but
Edison understood that the bulb was little more than a parlor trick without a system of electric power generation and transmission to make it truly useful. So he created that, too.
Thus Edison’s genius lay in his ability to conceive of a fully developed marketplace, not simply a dis-crete device. He was able to envision how people would want to use what he made, and he engineered toward that insight. He wasn’t always prescient (he
Thinking
hbr.org | June 2008 | Harvard Business Review 85
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Design- and production workshop in Temanggung, Central Java, Indonesia.Designwerkstatt und Produktionsstätte in Temanggung, Mittel-Java, Indonesien.
Final sanding.Feinschliff. 29
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Kandangan VillageCentral Java-IndonesiaArea :350 HaPopulation : 4000Economic : Agriculture
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The community’s concern about the slowing down
and deterioration of Kandangan's village life
has prompted me to use my knowledge, skills and
experience to strengthen this village with the
output of my business (Singgih S. Kartono)
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Harus ada produk kayu dari Indonesia yang menjadi ikon dunia Singgih S. Kartono
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Radio itu sempurna karena ketidaksempurnaannya. Karena tak ada gambar, masing-masing orang jadi punya imajinasi
(Singgih S. Kartono)
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As a designer, I strive to create designs that will contribute to our quality of life, be it your life activities or your own personal development
(Singgih S. Kartono)Design- and production workshop in Temanggung, Central Java, Indonesia.Designwerkstatt und Produktionsstätte in Temanggung, Mittel-Java, Indonesien.
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We should redesign the way we live and take steps towards better ways of living.
(Singgih S. Kartono)
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Berkendara Appreciative Inquiry:Upaya tolol mengajak perubahan positif di Indonesia
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