Profile

Berger Paints India Limited (BPIL) is one of India's foremost paint companies, currently

ranked as second largest on the basis of consolidated sales turnover in Indian paint industry.

Established in 17th December, 1923, the company then known as Hadfiled's (India) Limited; was a small paint company based in Kolkata having its only manufacturing facility at Howrah, West Bengal to produce ready mixed stiff paints, varnishes and distempers. Post independence, towards the end of 1947, British Paints (Holdings) Limited, U.K acquired Hadfield's (India) Limited and thus British Paints (India) Limited was incorporated. From a production capacity of 150 tonnes and sales turnover of around Rs. 25 lakhs in 1947, the company has come a long way to become at one point of time; a part of the worldwide BERGER group in 1983 and thereby acquiring its present name Berger Paints India Limited to having subsequently gone through further ups & downs as well as ownership changes to gain its present status wherein the majority stake is with Delhi based Dhingra brothers and business revenue close to Rs.2000 crs.

Today Berger Paints India Limited, having solely used and developed the name and trademark BERGER and all its variants in India, is a household name in paint. With Head Office in Kolkata the company manufactures and markets a range of decorative & industrial paint products under various product brands and has it operations spread throughout the length & breath of the country; with seven manufacturing facilities in India and more than 82 depots, several regional & area offices, besides four facilities overseas. It has a workforce of over 2300 employees and a countrywide distribution network of 12000 plus dealers.

Berger Paints has clearly demonstrated its commitment to Indian consumers for over 85 years, by offering its varied range of high performing quality products backed by highest level of customer service. Company's high ethical standards in business dealings and its on-going efforts in community welfare make Berger Paints India Limited a responsible corporate citizen. While the company's decorative and Industrial paints continue to gain an increasing market share, Berger as an organization has managed to achieve sustainable competitive advantage through innovations in all spear of business, desire to excel and by creating a winning culture & abiding faith in its values & philosophy among all its stakeholders.

With Berger Paints you can now see your imagination of colour unfurl in front of your eyes and watch your home come alive telling a thousand tales.

Transform you home with the POWER OF IMAGINATION.

Philosophy

History and MilestonesThe name Berger or Lewis Berger is today synonymous with colour worldwide. But actually the origin of the name dates back to over two & a half centuries in England in 1760, when a young colour chemist named Lewis Berger, started manufacturing in Europe, 'Prussian blue' using a secret process that every designer and householder coveted. Mr. Berger perfected this process & art of the blue colour, which was the colour of most military uniform of that time. Enriched by the imagination of Lewis Berger, the unending quest for creation and innovation in the world of colour & paints still continues.

The history of Berger Paints India Limited as a company started in 1923 as Hadfield's (India) Limited which was a small colonial venture producing ready- mixed stiff paints, varnishes and distempers setup on a 2 acres of land in one of India's first industrial towns close to Kolkata in Howrah, Bengal. Subsequently in 1947, British Paints (Holdings) Limited, an international consortium of paint manufacturing companies bought over Hadfield's (India) Limited and thus the name changed to British Paints (India) Ltd. The gentleman who took over, as its first managing director was Mr. Alexender Vernon Niblet, an Englishman who was later on followed by Mr. Alfred Godwin in 1962.

Further in the year 1965, the share capital of British Paints (Holdings) Limited was acquired by Celanese Corporation, USA and the controlling interest of British Paints (India) Ltd was acquired by CELEURO NV, Holland, a Celanese subsidiary.

Subsequently in 1969, the Celanese Corporation sold its Indian interests to Berger, Jenson & Nicholson, U.K. Then onwards the company British Paints (India) Ltd became a member of the worldwide BERGER group having its operations across oceans in numerous geographies and this marked the beginning of Lewis Berger's legacy in India – which the company would later take forward to enviable heights. From 1973 the company entered into one of its dynamic

phases of business with introduction of new generation products in the industrial, marine and decorative segments under the able leadership of it first Indian Managing Director Mr. Dongargaokar Madhukar.

Year 1976 was another turning point in the history of the company when the foreign holding in the company was diluted to below 40% by sale of a portion of the shares to the UB Group controlled by Mr. Vittal Mallya. The reins of the company were taken over by Mr. Biji K Kurien as its Chief Executive & Managing Director in the year 1980. Finally in the year 1983, the British Paints (India) Limited, changed its name to Berger Paints India Limited.

The entire 80s & 90s saw the lunch of many new products from company's stable such as premium emulsions and high quality acrylic distempers. The COLOUR BANK tinting system was launched through which the consumer could select from a range of over 5000 shades.

Again the fortunes of the company changed hands in 1991 with UB Group's stake in the company bought over by the Delhi based Dhingra brothers, Mr. K.S.Dhingra & Mr. G.S.Dhingra and their associates of the UK Paints Group. Presently Dhingras' control a majority stake of almost 73% in Berger Paints India Limited, which is a professionally managed organization, headquartered in Kolkata, with the stewardship resting since 1994 with the current Managing Director Mr. Subir Bose.

Till Forties

In Fifties

In Sixties

In Seventies

In Eighties

In Nineties

In the New Millennium James Wilfred Adamson, founder of the British Paints Organization, embarked on his career as a traveling salesman. Adamson bought his first Oil and Colour business in 1909. By 1917 Adamson was owning paint manufacturing companies in Rhodesia, Canada and the Caribbean. Elsewhere an Englishman, Mr. Hadfield, set up Hadfield's (India) Limited on 17 December, 1923, ...a small paint company in Calcutta. Towards the end of 1947 British Paints acquired Hadfield's (India) Limited and thus British Paints (India) Limited was incorporated in the State of West Bengal. What British Paints, (Holding), UK acquired was a company which at that time produced 150 tonnes of ready mixed stiff paints, varnishes and distempers. Our 1947 sales was a princely RS.25 lakhs, with a total employee strength of 100. The first Managing Director of British Paints was Mr. A. V. Niblett.

Board of Directors   

 

Mr. Kuldip Singh Dhingra was born on 2nd September, 1947 and has been a director of the Company since 17th July, 1991. He was appointed as the Chairman of the Company on 17th June, 1994. Mr. Dhingra is a graduate, an industrilist, a promoter of the Company and has a long standing experience in the paints and related industries. Mr. Dhingra also received an Alumni Award from the Delhi University for distinction in the field of Industry.

   

 

Mr. Gurbachan Singh Dhingra was born on 9th April, 1950. He has been the director of the Company since 14th May, 1993. Mr. Dhingra is a graduate, an Industrialist, a promoter of the Company and has considerable experience in the paint industry, especially in its technical aspects. He holds the position of the Vice-Chairman of the Company.

   

 

Mr. Subir Bose, the Managing Director of the Company, was born on 10th December, 1949. He graduated in Chemical Engineering from the Indian Institute of Technology, Kanpur and the completed his post graduation in Business Administration from the Indian Institute of management, Ahmedabad. Mr. Bose joined the Company in 1984 and was named the Managing Director of the Company in 1994.

   

 

Mr. Anil Bhalla was born on 14th September, 1946. He graduated in Economics (Hons) from the University of Delhi and is a Fellow Chartered Accountant. He is also the Managing Partner of JC Bhalla and Co. His Career graph boasts of vast experience in auditing, joint venture consultancy, strategic business consultancy, business valuations, merger and acquisitions.

   

 

Mr. Gerald Kenneth Adams was born on 17th June, 1953. He has done his MBA from the Harvard Business School and thereafter was awarded a Bachelors Degree in Arts, Magna Cum Laude, Phi Beta Kappa by the University of Washington. Mr. Adams was the Managing Director of Orica Consumer Products and held senior positions in Box USA, Amcor Limited and the Boston Consulting Group.

   

 

Mr. Gureharan Das was born on 3rd October, 1943. He has been a director of Berger Paints India Limited since July, 2001. Mr. Das is a Harvard graduate and was CEO of Proctor & Gamble, India and Managing Director of Proctor & Gamble, Worldwide. He is also a reputed author, a management consultant and advises companies on sales & marketing and global strategies.

   

 

Mr. Kamal Ranjan Das was born on 23rd February, 1932. A science graduate with honours, he began his career in the year 1951. Mr. Das joined Berger Paints Indian Limited in 1975 after successful stints elsewhere and then after 20 years of service, retired in 1994 as Executive Director. Mr. Das is now a management consultant.

   

 

Mr. Naresh Gujral was born on 19th May, 1948. He has been a Director of the Company since February, 2003. He is a fellow member of the Institute of Chartered Accountants of India and is the founder of Span India Group, which is one of the leading exporters of high-end fashion garments to Europe from India. He is an eminent industrialist.

   

 

Mr. Pulak Chandan Prasad was born on 27th May, 1968 and has been Director of the Company since November, 2009. Mr. Prasad is a B.Tech from IIT and an IIM Ahmedabad alumni. He was the Managing Director and co-head of the India office of Warburg Pincus and a Management Consultant with McKinsey & Company, USA and South Africa prior to that. Currently he holds the position of member in the Audit Committee in Bharti Airtel Ltd. and is also a Director on the Company's Board.

Management Team   

Mr. Subir BoseManaging DirectorMr. Bose is a B.Tech (Chemical) from IIT, Kanpur & PGDM from IIM, Ahmedabad having over 36 years of work experience. He started his career with Asian Paints Limited & prior to joining Berger was associated with Abukon Nigeria Limited.

   Mr. Abhijit Roy Sr. Vice President - Sales & Marketing Decorative / Retail Paints Division

Mr. Roy is a B.E (Mech) from Jadavpur University, Kolkata & PGDM from IIM, Bangalore having over 19 years of work experience. He started his career with Asian Paints Limited & prior to joining Berger was associated with ICI (India) Limited.

   Mr. Ashok Sharma Sr. Vice President – Sales & Marketing Automotive, GI & Powder Coatings Division

Mr. Sharma is a B.Sc (Hons) from Delhi University, B. Sc (Tech) in Technology of Paints, Pigments & Varnishes from Bombay University & MBA from Faculty of Management Studies (FMS), University of Delhi having over 37 years of work experience. He started his career with Asian Paints Limited and prior to joining Berger was associated with the same organization.

   Mr. Sandip MitraSr. Vice President – Sales & Marketing Protective Coatings Division

Mr. Mitra is a B.Sc (Hons), B.Tech & M.Tech (Chemical) from Calcutta University having over 34 years of work experience. He started his career with Shalimar Paints Limited and prior to joining Berger was associated with Jenson & Nicholson (India) Limited.

   Mr. Srijit DasguptaSr. Vice President – Finance & Accounts

Mr. Dasgupta is a B.Sc (Hons) from Calcutta University, AICWA from Institute of Cost & Works Accountants of India & Company Secretary from Institute of Company Secretaries of India having over 27 years of work experience. He started his career with Machinery Manufacturers Corporation Limited and prior to joining Berger was

associated with the same organization.

   Mr. Aniruddha Sen Sr. Vice President & Company Secretary

Mr. Sen is a B.Sc (Hons) from Calcutta University, Diploma in Management from IGNOU, Delhi, AICWA from Institute of Cost & Works Accountants of India & Company Secretary from Institute of Company Secretaries of India having over 28 years of work experience. He started his career with Indian Aluminium Company Limited and prior to joining Berger he was associated with the same organization.

   Mr. Bhabesh BeraSr. Vice President – R & D

Mr. Bera is a B.Sc (Hons) & M.Sc (Chemistry) from Ranchi University having over 34 years of work experience. He started his career with C.S.I.R and prior to joining Berger he was associated with the same organization in Regional Engineering College, Durgapur.

   Dr. Prosanta Kumar GhoshVice President – Manufacturing

Dr. Ghosh is a B.Sc (Hons) from Burdwan University, M.Sc (Physical Chemistry) & M.Tech (Material Science & Engg.–Polymer) from IIT, Kharagpur & Ph.D (Polymer Science) from IIT, Kharagpur having over 24 years of work experience. He started his career with IVP Limited, and subsequently worked for Rotomac Electricals Limited. Prior to joining Berger he was associated with ICI (India) Limited.

   

Mr. Subir Saha Vice President - IT

Mr. Saha is a B.Stat (Hons.), M. Stat & Diploma in Computer Science from Indian Statistical Institute (ISI), Kolkata having over 32 years of work experience. He started his career with National Informatics Centre and prior to joining Berger was associated CESC Limited.

   Mr. Subhashish Das Vice President – Corp. HR & Personnel

Mr. Das is an M.Com & LL.B from Pt. Ravi Shankar Shukla University, Raipur; PGDPM from National Institute of Personnel Management (NIPM), Kolkata, SIMAP from IIT, Kharagpur and PGDHRD from AIMA & NHRD, New Delhi having over 15 years of work experience. He started his career with Ambuja Cements Limited and prior to joining Berger was associated with the same organization.

   Mr. Dinesh Kumar Virmani General Manager - Materials

Mr. Virmani is a B.Tech (Chemical) from HBTI, Kanpur, PGDM&S from Bharatiya Vidya Bhavan, New Delhi & MBA from University of Delhi having over 32 years of work experience. He started is career with Asian Paints Limited and subsequently worked for Hoyles Paints Limited, Berger Paints India Limited and Goodlass Nerolac Paints Limited. Prior to joining Berger for the second time he was associated in a self promoted company named Sai Paints Private Limited.

Vision

To endure an environmentally safe and secure future with a commitment from the company and all its employee to practice and implement methods that help reduce the harmful effects on our environment.

 

Mission

To conserve natural resouraces and ensure that protection of the environment remains our top priority.

To take up the challenge and develop more advanced products which consistently help reduce the harmful effects on our environment and conserve natural resources.

We not only take the responsibility for environmental protection but also make our employees aware and committed to the cause

We respect the needs and social implications of all communities and cultuares where our business operates.

A TOUCH OF GREEN IN OUR LIVES

We are committed to taking stringent measures to consistenlty reduce the harmful effects on our environment. A few of them are as follows:

Reducing waste and conserving natural resources in manufacturing facilities.

Launching green and envergy efficient products.

Installing energy efficient systems at all new plant facilities.

Using renewable and sustainable raw materials in our formulations.

Our products are manufactuared keeping in mind stringent VOC limits along with other environmental guidelines as per ithe industry.Our products are compliant to all global and industrial green certifications

 

SHADES OF GREEN IN ALL OUR COLOURS

ECO PRO BREATHE EASY - Our first low VOC Paint

By reducing the VOC content in our paint considerably, we're offering a products that's not just low on emission but odourless as well. It's our flagship product that leads the way to our Green Horizon. Mentioned below are a few of its propertise:

Low VOC

Negliglible aromatic content

ECO SAFE

We ensure that all our other household decorative products are environment friendly and compliant to global environmental standards as well.

No added Lead, Mercury of Chromium

Minimal aromatic content

Acceptable levels of VOC

Highest standard of indoor air quality

Global accreditation

Chemical components restriction

Zero health hazard

Maximum performance

Landmark ProjectsStructures new and old sometimes become distinct landmarks. While a modern structure gives you a glimpse of the changing cityscape, an ancient building makes you relive a slice of history. But both could be reflecting the same colours. The colours from Berger Paints that are used to brighten up the landmarks across India. Here’s a quick look at some of the projects that have been touched by Berger.

Calcutta Club, Kolkata

The Calcutta Club was set up in 1907 in response to the discriminatory practices of the Bengal Club which admitted only white members. Today, it is not just popular but also one of the most prestigious clubs in the city. A membership to the club is so coveted and the list of prospective members believed to be so large, that it takes over a year before the screening committee finds time to consider the suitability of an applicant.

 

Teen Kanya, Kolkata

A high rise condominium spread over five acres, Teen Kanya overlooks Lake Nucifera. The three towers, 16 storied each, arranged in a semi circle overlook the 100 acre water body.

Plenty of natural light, perfect cross ventilation and a whole host of state-of-the-art amenities make the flats of Teen Kanya, in Action Area II of Rajarhat, perfect for living. Living here is like living in the heart of nature with all the modern facilities you can dream of. 

 

City Centre II, Rajarhat, Kolkata

Rs. 275 crore were poured into making the mall and the five-star hotel of City Centre II – a multi-utility urban infrastructure project.

The project, which took three years to get completed, is built on five acres of land. City Centre II, at Rajarhat is just 3 km from the Netaji Subhash Chandra Bose International Airport. It has been designed to give a boost to the hotel business while the mall caters to the people of north Kolkata largely.

 

Cognizant, Chennai

What was founded in 1994 as a development and maintenance services arm of The Dun & Bradstreet Corporation and Satyam Computers and Services Ltd., blossomed into an independent organization called Cognizant in a matter of two years.

One of the first IT services companies with key industry verticals as well as technology horizontals, it has significant practices in banking and financial services, insurance, health care and life sciences, retail, manufacturing, logistics, travel and hospitality, communications, and information, media and entertainment industries, besides others. In 2009 it appeared in Fortunes 100 Fastest-Growing Companies List for the seventh consecutive year.

 

Gold Souk Grande, Cochin

Gold Souk Grande is a large format multi-specialty mall in Chennai. The Rs. 250 crore project is spread across 8 lakh sq. ft. The mall which will be fully operational by the third quarter of 2010, will have a hypermarket, food court, anchor stores and a multiplex. Like all malls it house stores offering lifestyle products, accessories, electronics, footwear, cosmetics and more.

 

Tapmi, Manipal

The T A Pai Management Institute (TAPMI) located in the international university town of Manipal (Karnataka), is among the leading management institutes in India, and is reputed for its academic rigour and faculty-student interaction. Founded by the visionary, Late Shri. T. A. Pai, TAPMI’s mission is to provide much needed impetus to the task of building professional management capability in the country. In the process, it has also played a role in strengthening the existing educational and health infrastructure of Manipal.

 

Mantri Greens, Bangalore

The land on which Mantri Greens is built was once Royal property belonging to none other than The Maharajah of Mysore. Not only that, the title document bears the signature of world renowned engineer and Statesman - The Dewan of Mysore, Sir M. Visvesvaraya. The authenticity of this title has stood intact for more than 110 years. You could say, it's rock solid and built to last. Something we're sure Sir M. Visvesvaraya could be proud of. This is just one aspect of the legacy surrounding Mantri Greens. A place where nobles used to live and wander around it's beautiful scenery, a picture straight from the heart of an artist. Now, it is a place where you and your family's can enjoy the rich and scenic nature for a lifetime. A constant companion in our journey forwards a calming salubrious life lending direction to blissful peace.

 

Some Other Landmark Projects

Awards & CertificationsReaders Digest Gold Award for themost trusted brand - 2008

 

 

Certified to ISO 9001

 

  

Environment Excellence Award for Howrah Works – by West Bengal Pollution Control Board & Indian Chamber of Commerce – 2001, Kolkata

 

    

Berger Paints received the 1st rank as fastest growing paint company at

Construction World NICMAR Award -2005, Bengaluru.

 

  

  

Certified to ISO 14001

 

Best Supplier Award for outstanding contribution in Product Development from OEM customer M/S Whirlpool -2005, Faridabad.

 

The following table depicts the ISO Certifications of the Company’s various Plants & Depots

 

Plant location CertifiedUnder Implementation

Location ISO 9001 ISO 14001 ISO/TS -16949

Goa    

Jammu  

Howrah

Pondicherry    

Rishra   

Other Locations / Depot cum Sales Offices:

Location ISO 9001 ISO 14001 ISO/TS -16949

Corporate Office at Kolkata

 

Bengaluru - I    

Bengaluru – II    

Chennai – I    

Chennai – II    

Faridabad    

Hosur    

Hyderabad    

Kalyan ( Mumbai)    

Kolkata - I  

Kolkata - II    

Pune    

Punjabibagh    

Quality Policy

We at Berger Paints are committed to provide full satisfaction to our customers with respect to Quality, Reliability and Delivery and attain Quality Leadership for all products that are offered by us. We shall achieve this goal by:

Establishing a Quality Management System conforming to International Standards. Institutionalizing a culture of "Getting it Right, First Time." Upgrading our Technology continuously to meet expectations of customers. Planned and structured Training and Development Programmes for all employees. Creating an environment which encourages team effort and where each individual's

contribution is recognised and valued.

Code of ConductApplicabilityThis Code is applicable to all Directors and employees of the Company. This is in addition to the code framed under SEBI (Prohibition of Insider Trading Regulations), 1992 and all other applicable policies, procedures as well as the existing rules and regulations applicable to the Company. This Code applies to all places where the Company's business is conducted.

Standards of ConductThe Company expects all Directors, employees, agents and contractors to take steps for furthering safety and welfare of citizens and for ensuring a cooperative, efficient, positive, harmonious and productive work environment.

Those who neglect or willfully breach this Code may be subject to corrective action, which may include termination.

Shareholder ValueThe Directors and employees of the Company shall be fully committed to enhancing shareholder value and net worth. Every member of the Board and employees shall take adequate steps and measures that would have been taken by a man of ordinary prudence towards achieving this objective.

Conflict of InterestThe Directors and employees shall not participate in the decision making process in respect of any subject matter where there is a conflict of interest between the interest of the Company and the personal interest of such persons. The Directors and employees shall also not participate in taking decisions in respect of any matter or transaction involving an organization, firm or a person in which case such Directors or employees may be deemed to be interested.

GiftsThe Directors and employees shall not accept any gift, hospitality or material benefits from any agent/contractor/vendor or party with whom the Company has a business relationship. Gifts customarily given on special occasions like New Year, Diwali, Pujas, Christmas, etc., not expensive in value or distributed generally and openly at ceremonies and a business lunch or dinner shall not come under purview of this Clause. Participation by employees in general

customer meets, seminars, conferences organized by business partners under an open invitation will also not fall under the purview of this clause.

Business OpportunityThe Directors and employees shall not take advantage of any business opportunity belonging to the Company and known to them to be so belonging.

Time and AttentionThe whole-time Directors and employees shall devote full time and attention to the affairs of the Company and shall not engage in any other profession or calling which impairs their ability to do so.

QualityDirectors and employees shall function so as to ensure that the Company preserves its reputation in the market, supplies quality products and valued services to the customers, both internal and external, and will continuously work towards enhancement of the Company's goodwill.

Dissemination of InformationDirectors and employees shall ensure that all information, which is made available by the Company to the public, is correct, and is free from ambiguity. Information related to the Company and not in the public domain will be generally treated as confidential. Confidential information will be deemed to be a valuable asset and shall be treated as such by all employees and Directors. The Company shall be entitled to take all such steps as may be required to prevent any unauthorized disclosure of information.

FundsEvery employee shall be personally responsible for the Company funds over which he or she exercises control. Company funds must be used only for Company purposes. Every employee will ensure that he or she and the Company's agents and contractors take all reasonable steps such that the Company receives value for the Company funds and accurate and timely record of each and every expenditure is kept.

RecordsEvery employee shall take necessary steps to preserve records as may be necessitated by law and the Company's business. Records include written documents, CDs, computer hard disks, e-mails, floppy disks, microfilms, microfiche and all other media.

Compliance with LawsThe Directors and employees shall take steps to ensure that the Company complies with applicable laws, regulations, rules and regulatory orders. They will also seek such compliance from the Company's contractors and agents.

All employees shall comply with applicable laws in India and non-compliance will render them susceptible to action by the Company.

Utilization of AssetsThe Directors and employees shall ensure that the assets of the Company are utilized in the best interest of the Company and not for their personal benefit, unless specifically allocated for such purpose.

Non-discriminationAll other factors being equal, Directors and employees shall not discriminate on the basis of race, religion, colour, creed, sex, disability or marital status. Any form of sexual harassment is prohibited. Complaints of sexual harassment will be investigated and action taken against offending persons.

Time and AttentionThe whole-time Directors and employees shall devote full time and attention to the affairs of the Company and shall not engage in any other profession or calling which impairs their ability to do so.

BenefitsNo Director or employee shall derive any undue benefit from the Company which would not be otherwise available to him or her in the course of the Company's business.

Enforcement1. All the present Directors and employees of the Company shall be deemed to have accepted this Code from 31st December 2005. All other persons who may become Directors and employees shall be deemed to have accepted the Code from the date when they become Director or employee of the Company.

2. The Company Secretary shall be the compliance officer for the purpose of this Code.

3. All Directors and Managers will have to make an annual affirmation of the Code. Any person aware of violation of the Code may lodge a written complaint with the Compliance Officer.

4. The Company may suo moto undertake internal investigation or enquiry in respect of a suspected breach of the Code.

5. This Code may be amended by the Board of Directors of the Company.

Products:

Interior Wall Coatings

Interior Emulsions

   Silk

The very name silk conveys soft to touch & feel, high sheen, aesthetics and premiumness. Hence to consumers Silk a symbol of refined taste, lifestyle and class . All of which come alive in Berger Silk - the first luxury emulsion introduced in India. Silk is considered as a niche brand among the range of Berger products. It represents premiumness, sheen, smoothness and colour which brings alive both the rich luxurious smooth feel of silk on the walls as well the premium silk lifestyle.

    

Breathe Easy

‘Breathe Easy’ is the only paint which leaves no smell after painting. It has been certified by Green Label Committee of Singapore Environment & Health Safety Standards as eco-friendly and healthy. Additionally, it is highly cleanable and resistant to fungus growth. All this and its impeccable sheen, make it a truly innovative product in premium interior emulsion segment.

  

Rangoli Easy Clean

Rangoli Easy Clean emulsion consists of special varieties of polymers and colourants. Its balanced composition and additives provide minimum porosity. As the emulsion is easy to clean, it maintains its new look for years. Rangoli Easy Clean is the best option for excellent finish at a reasonable price.

  

Rangoli Super Acrylic Emulsion

Rangoli Super Acrylic Emulsion is made of unique forms of co-polymers and pigments available. These ingredients along with exclusive additives provide an optimum dispersion level. It gives a rich matt effect and gives a superior covering when applied for interior walls with stain guard technology.

  

Bison Acrylic Emulsion

Berger’s Bison Acrylic Emulsion has a smooth and stylish matt finish, making it an ideal choice for the price conscious customer. It has twice the durability of distemper and is suitable for a wide variety of surfaces. Made up of special colour fast pigments with excellent anti-fading properties, it comes in a range of 10,000 shades.

 

Designer Finishes

 Illusions

Illusions is a unique product in its lifestyle portfolio which is designed to inspire its customers to paint their imagination. The ultimate in stylish and modern living, the interior wall paints enliven spaces with their fascinating patterns created with internationally designed tools and techniques. Illusions includes designer wall finishes from Imagine, Metallica and Marble.

  

Illusions Imagine

Imagine includes a range of slow drying emulsions in non-metallic and smooth textures. The emulsions allow customization and their unique cross linking polymers make the designs washable and easy to maintain.

  

Metallica

Besides walls, the Metallica range of luxurious designer finishes which is non-blackening, is perfect for surfaces in metal and wood. With its two basic colours, gold and silver, a myriad metallic shades can be created.

  

Marble

Marble is a range that offers a wide variety of textures and colours in three finishes – satin, matt and gloss. Being 100% washable walls painted with Illusions Marble retain their gloss even after being cleaned.

 

Distempers

   Bison Distemper

Bison Acrylic Distemper is a-100% water based acrylic co-polymer emulsion designed for interior walls. Available in both factory-made ready shades and in a tintable format, it gives surfaces an elegant and durable mat finish.

    

Jadoo Acrylic Distemper

Berger Paints Jadoo Acrylic Distemper is a complete water based acrylic emulsion meant only for interior walls. It comes in a wide range of colours and is India’s most preferred brand of paints. Jadoo provides excellent finishes to walls at a reasonably low cost.

Exterior Wall CoatingsExterior Emulsions

 

WeatherCoat All Guard

Silicon based paint with enhanced water resistance; WeatherCoat All Guard, a Premium Plus Exterior Wall Paint, is the first paint in the industry to use the Silicon Technology. Silicon is a powdered chemical which when added to paint imparts visible water repellency to the paint film and water rolls of it keeping your house 100% rain proof. Moreover, it comes with a 7-year warranty.

  

WeatherCoat Smooth

WeatherCoat exterior emulsion paint made of unique pigments and additives, can withstand extreme weather conditions. Further more, it has a unique feature called “one way barrier” which enables the wall to breathe out moisture. It also comes with the highest sheen from among its compatriots with Heat Resisting technology that keeps your house upto 5 degrees cooler.

  

WeatherCoat Longlife

WeatherCoat Longlife, a premium plus acrylic paint for exterior walls, with its Elastomeric property, ensures that the paint film stretches to cover hairline cracks thus ensuring that walls a look new for longer. The paint is suitable for buildings with hairline crack problems and structures in high rainfall areas where water seepage occurs through hairline cracks.

  

WeatherCoat Tile Protektor

WeatherCoat Tile Protektor is a tough, super protective 100% acrylic latex paint specially formulated for tiles and bricks. It is highly water resistant and protects tiles/bricks from dampness, algae and fungi caused by lashing/heavy rain. Its unique latex formulation gives tiles a long lasting new look.

  

Walmasta

Berger’s Walmasta is a-100% water based paint. Made of suitable pigments, it is ideal for dry climates. It has higher resistance to cracking and its matt finish makes it a less expensive alternative to cement paint.

  

Primer

 WeatherCoat Biowash

A fast acting anti-fungal pre-treatment to be used prior to painting. Biowash has been specially formulated with powerful broad spectrum biocides and fungicides combined with detergent properties to keep exterior surfaces free from a wide variety of microbial activity. A ready to use solution, the product can be applied on masonry, brick, plaster and wood. Low in toxicity. Biowash maintains its stability in high temperatures (upto 100 degrees C) and a pH range of 2 – 12.

  

WeatherCoat Exterior Wall Primer

The WeatherCoat is a water based primer which is suitable for exterior surfaces. Made of special pigments, it ensures longer life of the entire paint system. This primer seeps through the permeable surface and seals it. Moreover it primer provides exceptional whiteness and opacity.

Berger Metal & Wood PaintsEnamels

   Luxol One Coat Gloss Enamel

The Luxol One Coat Enamel can be used on all surfaces particularly on mild steel and well prepared masonry surfaces. Made of refined colourants and essential additives, it provides a long lasting finish and glossy look to surfaces with just one coat.

    

Luxol Satin Enamel

Berger Paints Luxol Satin Enamel is a solvent based paint that is washable and long lasting. It can be used in areas like kitchens, balconies, etc. Made out of exclusive micro fine pigments and extenders, its silky smooth finish gives the surface a glowing look.

    

Luxol High Gloss Enamel

Berger Luxol High Gloss Enamel, perfect for all surfaces both interior and exterior, can withstand any Indian weather condition. Formulated with alkyd and select colourants, it gives a long lasting glossy finish to every surface it touches.

    

Berger Butterfly GP Enamel

l Butterfly Enamel meant only for interior surfaces can be applied on wooden surfaces and select mild-steel surfaces. It is a solvent based paint which provides maximum level of gloss and complete customer satisfaction.

    

Jadoo Enamel

The value for money Jadoo Enamel is a solvent based paint meant only for interior surfaces like doors, windows, furniture and mild steel surfaces like grills. It gives surfaces a glossy look.

 

Clear Wood

   

Woodkeeper PU Legend

Woodkeeper, meant for wooden surfaces, is available in both matt and glossy finishes. It is an environment friendly paint as its composition is free from heavy metals like lead. This paint is easy to maintain because of its stain proof feature. It gives an excellent transparent finish and preserves the natural look of the wooden surface for years.

 

Premium Wood Coatings from Becker Acroma – Italy

The premium wood coatings imported from Becker Acroma, Italy enliven the aesthetics of your household furniture and woodworks, giving both interiors and exteriors an international look.

  

2-Pack (2:1) PU System

Comprising of the complete range of finishes (matt, semi-gloss and gloss), which renders an appealing look to your furniture and table-tops, the 2:1- PU system is based on the 'CROMO-4' technology. The technology has a rapid-curing coating system offering a silky-smooth finish which has a scratch-resistance, a stain-guard-resistance and toughness-flexibility balance, which gives furniture an evergreen new look. It is also available in transparent and opaque shades.

  

3-Pack Polyester Coating

Based on the Italian technology, it offers a mirror-like, high-reflecting artificial glass-look for your table-tops. It is the toughest available coating, with the best abrasion and scratch resistance properties. It is a low-cost-maintenance coating, requiring no additional paint application in the renovation operation.

Interiors: The parquet flooring lacquer for the interior flooring and furniture, offers the toughest and the highly efficient abrasion-resistant coating in the low-VOC, heavy-metal-free, child-safe coatings range. In addition to being an 'Eco-friendly' coating, it is also a user-friendly and can be offered in 16 colours.

Exteriors: These coatings, applicable on exterior woodworks like wooden-chalets, doors, window-frames, wooden grills, gates, etc. offer highly elastomeric and flexible coatings, which can expand and contract

along with the wood-fibres. The coatings can withstand shuttle temperature and climatic variations, and thus retain the evergreen new look for ages.

Financial Information:

Five Year Comparison

          Rs.'000

  2008-09 2007-08 2006-07 2005-06 2004-05

Sales 16,885,225 15,216,766 13,221,632 11,164,307 9,475,702

Net Sales (Sales Net of Excise)@ 15,083,357 13,396,688 11,652,334 9,809,717 8,245,778

% Growth 12.59 14.97 18.78 18.97 22.96

Other Income 228,535 141,390 128,934 133,827 124,828

Materials Consumed 10,069,239 8,711,498 7,608,303 6,291,534 5,296,872

Employee Cost 768,474 678,329 580,599 499,465 466,099

Other Expenses 2,973,020 2,658,658 2,308,578 2,006,259 1,694,646

Operating Profit (PBDIT & Exceptional Item)

1,501,159 1,489,593 1,283,788 1,146,286 912,989

% To Net Sales 9.95 11.12 11.02 11.69 11.07

Depreciation 203,983 186,468 178,016 173,923 156,869

Interest 123,887 112,687 82,881 52,771 36,382

Profit Before Tax & Exceptional Item

1,173,289 1,190,438 1,022,891 919,592 719,738

Exceptional Item * - 2,656 550 3,159 56,957

Profit Before Tax 1,173,289 1,187,782 1,022,341 916,433 662,781

Tax 285,735 267,001 191,667 213,506 141,544

Profit After Tax 887,554 920,781 830,674 702,927 521,237

Return On Net Worth (%) **

20.93 26.48 30.27 30.84 25.68

Dividend - including Tax on Distributable Profit

223,839 186,532 367,382 454,480 317,113

Retained Earnings 663,715 734,249 463,292 248,447 204,124

Fixed Assets 3,414,987 2,999,232 2,586,523 2,373,047 2,004,693

Less : Depreciation 1,603,723 1,415,069 1,241,392 1,089,631 924,716

Net Fixed Assets 1,811,264 1,584,163 1,345,131 1,283,416 1,079,977

Investments 295,230 218,467 128,168 128,168 109,109

Current Assets 5,383,091 5,266,451 4,640,138 3,640,666 2,989,111

Less : Current Liabilities

2,385,081 2,304,703 2,134,606 2,262,091 1,416,797

Net Current Assets 2,998,010 2,961,748 2,505,532 1,378,575 1,572,314

Misc. Exp. Not written off or adjusted

- - 764 1,841 3,332

Net Assets Employed 5,104,504 4,764,378 3,979,595 2,792,000 2,764,732

Share Capital 637,745 637,745 637,745**** 398,554 398,561***

Share Warrants 99,000 - - - -

Reserves 3,514,640 2,852,342 2,120,714 1,897,883 1,651,045

Shareholders' Equity 4,251,385 3,490,087 2,758,459 2,296,437 2,049,606

Borrowings 780,582 1,209,187 1,153,118 427,703 644,095

Deferred Tax Liability 72,537 65,104 68,018 67,860 71,031

Net Capital Employed 5,104,504 4,764,378 3,979,595 2,792,000 2,764,732

Debt - Equity Ratio 0.18:1 0.35:1 0.42:1 0.19:1 0.31:1

Cash Earnings Per Share (Rs.)

3.42 3.47 3.16 2.75 2.13

Earnings Per Share - Basic and Diluted (Rs.)

2.78 2.89 2.61 2.20 1.63

Book Value Per Share (Rs.) **

13.30 10.91 8.61 7.15 6.37

Dividend Per Share (Rs.)

0.60***** 0.50 1.00 2.00 1.40

Number of employees 2259 2179 2045 1966 1937

* Exceptional Item represents expenditure under voluntary retirement scheme and past service

gratuity.

** Net Worth and Book Value are exclusive of Revaluation Reserve and Miscellaneous Expenditure not written off or adjusted.

*** The authorised and paid-up face value of the Company's Ordinary (Equity) Shares of Rs. 10/- each were subdivided into authorised and paid-up face value of Rs. 2/- per share with effect from 1st September, 2004.

**** The equity share capital had been increased by issue of 3:5 bonus shares on 13th October, 2006.

***** Proposed Dividend - Re. 0.60 per share.

@ Increase / (Decrease) in Excise Duty on stock of finished goods is included in Material Consumption for Financial Years : 2008-09, 2007-08, 2006-07 & 2005-06. However the same was included in Excise Duty in 2004-05 and hence not comparable.

Performance Graphs

  

Berger Paints Corporate Social Responsibility

Conserve. Develop. Respect.

Will the environment and those around us suffer as we profit? Are our employees at Berger aware of their responsibility towards the environment? Are they committed towards conserving natural resources?

These are just some of the questions raised at Berger before any decision is taken. As a socially responsible corporate citizen, we at Berger ensure that the stringent measures we take to reduce the adverse effects on the environment are taken very seriously. At Berger growing is about creating a greener future alongside. These measures include:

Reducing waste and conserving natural resources in manufacturing facilities Developing green and energy efficient products Installing energy efficient systems at all new plant facilities Using renewable and sustainable raw materials in our formulations Manufacturing products with the stringent VOC limits in mind along with other

environmental guidelines as per the industry Ensuring every product is compliant to all global and industrial green certifications

All because we at Berger respect the needs and aspirations of all communities when our business operates.

 

The Berger Commitment

As a part of the commitment towards the stakeholders and the society at large, Berger Paints is committed to discharge its responsibility for the cause of the society through a variety of philanthropic and benevolent activities benefiting the society. The company has donated medical equipments and has installed shallow pumps in villages and water coolers at various locations in the vicinity of its factories. Initiatives have been undertaken for a cleaner environment through involvement of agencies towards conservation of greenery, spreading the awareness of a greener planet amongst the people, recycling of waste paper and others. Donations have been given to the charitable institutions and social welfare organizations working for the cause of the upliftment of the poor and downtrodden.

Recruitment Philosophy & ProcessWhat we look for

Berger has many things in common. Quest for excellence and unadulterated passion for work are some of them. What we look for in an ideal candidate are:

Leadership

Leadership is an attribute that doesn't come with a designation or experience. At Berger, all of us, irrespective of age or profile are leaders in own right. We are faced with challenges every single day where we stumble but learn from each other. We own up, take responsibility and get it done. And therefore, everyday is an opportunity to make it what we want it to be.

Commitment

At Berger, apart from the body, mind and heart, people even get their soul to work. And by choice. Work here is not a nine to five chore. It is what defines us and we love what we do. This is important to belong and have fun and if this is your philosophy of work culture, we would be glad to have you.

Solution provider

We understand that there is an efficient way out of every problem and that it can be solved with strategy, action or advice. We, as an organization and as employees, focus on the solution rather than the problem. And if this is your mindset, then you belong here.

Energy

If there is one defining characteristic of all people working at Berger Paints around the world, it is the energy. The vigor is infectious and is visible in our work, in our interactions and in us.

We live passionately. We work passionately. We solve problems passionately. We are passionate. And if this defines you, Berger is meant for you.

Integrity

Berger fosters a sense of responsibility in all its people who do what they do with utmost honesty. You are not bundled under layers of management which ensures that there is absolute transparency in the system. Integrity being high on your list of priorities shows your application in a positive light.

 

Recruitment Philosophy

It is the policy of Berger to recruit appropriate candidate matching the company’s HR requirements in terms of necessary qualifications, experience, attitudes and values. Our Company shall remain competitive and maintain a lean and flat organization by recruiting in a planned way.

The Recruitment & Selection procedure takes place in two ways:

1. Recruitment and Selection excluding Campus Selection.2. Campus Selection for MT’’s

All the employees joining the organization will undergo a thorough induction process to familiarize themselves with the activities of the company. The detailed planning will be done by HR Department for the new recruits.

Recruitment & Selection excluding Campus Selection is based on advertisements, placement consultant, employee referral and job sites. Interested candidates meeting Berger’s requirements can apply online. Applications are then scrutinized and checked for eligibility. The candidates meeting the criteria set by Berger are then called for a written test. Based on their performance in the written test, they are further called for Psychometric and Personal interview.

For Campus Selection for MT’’s, Berger recruits the management students of Sales & Marketing stream for the job of Management Trainee- Retail Sales. We look forward to students with consistent academic background, good communication & analytical skills, having desire to kick start their career in Channel Sales of Consumer Durable sector. Contrary to the conventional Campus Recruitment process of Pre- Placement Talk, Written Assessment Tests and Personal Interviews in campus, our selection process comprises a Virtual Campus Recruitment Program using our company’s website and satellite link communication system of Video Conferencing. Interested students shall have to appear for Online Test. Candidates scoring a fixed cutoff mark then need to appear for the Personal Interview through Video Conferencing

Training and DevelopmentAt Berger we value our people and understand their needs for personal growth and career. Providing people with appropriate environment and resources for growth, learning and

confidence is our priority. A career at Berger offers a chance to touch someone's life. There are extensive training and development programmes to enhance and update the skills and knowledge of its human resources. Our commitment to training and development is a core value. We believe in polishing the skills and knowledge of an individual. Thus we have designed various development programmes to train our people.

Employee Training & Development Programme Job Related Programs Career Related Programs

 

Employee Training & Development Programme

It is the Company’s policy to provide appropriate learning opportunities to assist employees in gaining job- related skills and knowledge that will contribute to improved performance and career development.

Thus there are two programme designed for the employees of Berger Paints:

Job Related Programs

This Program is directly related to work assignments of the employee’s current position/ Job. An employee’s immediate superior takes the lead by identifying developmental objectives along with corresponding action plans. This is, generally, done in conjunction with the performance / progress review process.

Career Related Programs

This Programme is related to development of skills, knowledge, and other qualifications that prepare an employee for higher positions within the Company. In this case the employee takes the lead by self-assessing skills, values, career, interests and choices in consultation with his/her immediate superior.

Contact Information

 

Berger House

129 Part Street, Kolkata 700017Ph : +91 33 2229 9724 / 2229 6005 / 06 / 16 Fax : +91 33 2249 9009 / 9729E-mail : consumerfeedback@bergerindia.com

The Indian Paint IndustryIn India, Indian Paint industry¶s total market size is US$1400

million.The organized sector of the industry is 55%. The 45% unorganized sector has about

2500 units.The big players and their market share-value of the organized sector are·

Asian Paints 37% ·

GoodlassNerolac 15.9% ·

Berger Paints 13.8% ·

ICI 11% ·

Jenson & Nicholson 5.7%

Shalimar 4% ·

Others 12%

The market segment is divided into two sectors.·

Architectural 70%·

Industrial 30%The total volume of the market is 600,000 MT.

SWOT ANALYSIS:-

y Strengths

y  Imp of brand image as barriers to new entrants

y Good technology backup.

y  W ea kness

y  Raw materials ± scarcity

y Requirement of high working capital

y Real estate in a depression phase.

y Opportunities

y Fiscal incentives provided by Government.

y  Commodity to fmcg

y  Rise in disposable incomey  Threa tsy  Foreign companies entering as sole players

Major firms in an industry :-The Indian Paint Industry

In India, Indian Paint industry¶s total market size is US$1400 million. The organized sector of

the industry is 55%. The 45% unorganized sector has about 2500 units. The big players and

their market share-value of the organized sector are

Asian Paints 37%GoodlassNerolac 15.9%Berger Paints 13.8%ICI 11%Jenson & Nicholson 5.7%Shalimar 4%Others 12%The market segment is divided into two sectors.Architectural 70%Industrial 30%The total volume of the market is 600,000 MT.MARKET SHARE

The overall organized sector market share is shown in the following graph. Asian Paints

leadswith a market share of 37 per cent; GoodlassNerolac has 16 per cent while Berger Paints

has 14per cent share.FIGURE 4.1Asian Paints,37%GoodlassNerolac, 15.9%Berger paints,13.8%ICI, 11%Jenson andNicholson, 5.7%Shalimar, 4%

Others, 12%

BERGER PAINTS is the culmination of over seven-decade process of evolution and growth

that began in 1923. Its growth has been closely linked with the business and industrial

developmentofmodernIndia.BERGER'S performance is anchored today in a wide variety of Decorative and Industrial paintswhich continue to gain an increasing share of the highly competitive Indian paint market. Beingan ISO 9001 company its quality products have attained instant recognition, worldwide, andcontinues to meet quality requirements that are demanded today even in the domestic market.