Winter Project on Berger Paints

8/17/2019 Winter Project on Berger Paints

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A

WINTER TRAINING REPORT

ON

“CONSUMER SATISFACTION SURVEY AT LEWIS BERGER PAINTS”

IN

“SURAT CITY”

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF

THE

“BACHLOR OF BUSINESS ADMINISTRATION”

GUIDED BY: SUBMITED BY:

PROF. HIREN PATEL MR. PIYUSH KHEMKA

T.Y. BBA (6TH SEM) (MKT)

SHREE UTTAR GUARAT BBA COLLEGE

AFFILIATED TO

VEER NARMAD SOUTH GUARAT UNIVERSITY SURAT

ACADEMIC YEAR: !"#6$!"#%


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COLLEGE CERTIFICATE


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ACKNOWLEDGEMENT

I’m the student of “SHREE UTTAR GUARAT BBA COLLEGE” of bachelor of business

administration, thanks the esteemed organization “SHREE RANG SAGAR” to give me the

guidance and the opportunity to work with them for my winter training sessions.

I thank M&.HIMMAT PATEL for giving me the privilege to get trained in their company for

one month. The supervisor of the company has also helped me a lot to get trained in their

company.

I’m grateful to my principal and my mentor prof.hiren patel & the other faculties of my

college to make me expose to real world of business situations.

I also thank the high esteemed V''& N&* S+,- G,/&- U012'&31-4” who designed

and bought up such programme for my course that made me gain the practical knowledge in

the corporate world.


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DECLARATION

I !I"#$% %'() hereby declare that this pro*ect report title +onsumer satisfaction on

ewis -erger paints in $urat city $ubmitted as per #niversity re/uirement of --)

curriculum is my original work, based on the finding during the pro*ect.

It is not submitted to any other institute for the award of any other degree, diploma,

fellowship or other similar title or prizes. I will not submit this report to obtain any other

degree in future and no other person will be allowed to copy from this pro*ect in any form.

If I will be found to be guilty of not fulfilling the above promises my submission can be

declared invalid and college has the right to re*ect this report.

!lace0 1 $#2)T !I"#$% %'()

3ate0 1 444444444444 T" -.-.) 5 T%

$'(


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E5ECUTIVE SUMMARY

The Indian !aints & consumer satisfaction to purchase with a variety of new players &

product flooding the market. The Indian market, which is under transition, is also getting

more and more competitive both in terms of consumption and /uality consciousness. )

booming paints and varnish industry has resulted innovate marketing techni/ues come into

play.

)ll ma*or players like 6ippon !aints, 6erolac !aints, )sian !aints and few other players are

trying to strengthen their retailing operations with different marketing strategies7techni/ues

because the paints and varnish industries come under the impulse category where factor like

supply change management. The width of distribution, advertisement, packing &

communication make all the differences.

In the background of the above scenario, it was decided by the company to carry out a

research to determine what dealers think about -erger !aints and 8arnish. Is -erger !aints

and 8arnish gives value for money, means total satisfaction or not.

This !ro*ect which was assigned to me is basically a dealer survey throughout the pro*ect. I

had found out the image of the product, purchase satisfaction of consumer from dealer, their

exception the reasons of satisfaction and dissatisfaction.


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INDE5


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INTRODUCTION


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#.# INTRODUCTION OF THE TOPIC

C+04 13-+&4 0* 17'3-+0':$

The name -erger or ewis -erger is today synonymous with color worldwide. -ut actually

the origin of the name dates back to over two & a half centuries in 'ngland in 9:5;, when a

young color chemist named ewis -erger, started manufacturing in 'urope,

process & art of the blue color, which was the color of most military uniform of that time.

'nriched by the imagination of ewis -erger, the unending /uest for creation and innovation

in the world of color & paints still continues.

The history of -erger !aints India imited as a company started in 9=>? as %adfield acres of land in one of India


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Durther in the year 9=5E, the share capital of -ritish !aints @%oldingsA imited was ac/uired

by +elanese +orporation, #$) and the controlling interest of -ritish !aints @IndiaA td was

ac/uired by +''#2F 68, %olland, a +elanese subsidiary. $ubse/uently in 9=5=, the

+elanese +orporation sold its Indian interests to -erger, Genson & 6icholson, #..

Then onwards the company -ritish !aints @IndiaA td became a member of the worldwide

-'2C'2 group having its operations across oceans in numerous geographies and this

marked the beginning of ewis -erger


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until >;9> with the (anaging 3irector (r. $ubir -ose. The current managing director of

-erger !aints India td is (r. )bhi*it 2oy.

B+&* +8 D1&'9-+&3

• (r. uldip $ingh 3hingra @+hairmanA

• (r. Curbachan $ingh 3hingra @8ice1+hairmanA

• (r. )bhi*it 2oy @(anaging 3irectorA

• (r. $ubir -ose @member in the -oard of the +ompany.A

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC0

5

10

15

20

25

30

7

4

8 9

4

1.50.5

5

25

18

9

12

6

3

76

3.5

10.2

4.5

17

27

9

18

Paint shows maximum growth before festive season (in crore).

Months

R M-'&17 U3'* I0 M;10< O8 P10-3

The re/uired 2aw materials are P1


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ADDITIVES:These are added in order to give some extra properties to and kind of paints i.e. /uick

drying, anti1setting, heat resisting etc.

ADULTERANTS:The materials which are used to reduce the cost of paint and also to reduce the

weight and to increase its durability, are called adulterants, barium $oleplate is widely used as anadulterant because of its cheapness and its properly not to react with paints.

#.! OBECTIVES OF THE STUDY

!rimary Fb*ective01

•

To study the customer satisfaction towards ewis -erger paints.• To know about the customer who are still not satisfied with the product.

• To introduce the concepts of value, lifestyle & culture of consumers @customerA.

$econdary Fb*ective01

• To know the buying satisfaction towards ewis -erger paints.

• To have the feedback and a backup of the customer.

#.> PROBEM STATEMENT


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P&+?7' I*'0-1819-1+0:$I have conducted the research study at shree rang sagar. It is authorized

dealer of paints. 6ow, shree rang sagar wants to know the customer satisfaction towards ewis -erger

paints with respect of the customer performance and expatiation and to know the improvement

undertaken by close competitors of paints.

#.@ RESEARCH METHODOLOGY

There are three types of research design0

9. 'xploratory>. 3escriptive

?. +ausal

I have chosen 3escriptive 2esearch 3esign for my pro*ect. The reason behind choosing

3escriptive 2esearch 3esign is that it is conclusive research which will help in determining,

evaluating & selecting the best course of action.3escriptive research is a fact finding investigation. It

is more specific than an exploratory study as it has focus on particular aspect or dimension for

formulating more sophisticated study.

• $ources of 3ata01

9. !rimary 3ata0 1 Kuestionnaire

>. $econdary 3ata0 1 Lebsite, newspaper, books and existing data which

+ompanies have.

a. (ethod of $ampling01

There are two methods of sampling0

9. !robability $ampling

>. 6on1!robability $ampling

Cenerally with the limitation of time and convenience we have to choose 6on1!robability

+onvenience $ampling.

3ata +ollection Tools01

Dor gathering data’s several tools are being helpful such as /uestionnaire, survey, website, books, etc.


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$ampling !lan01

$ampling is a process of obtaining the information about by examine a part of it effectiveness are also

examine.

• $ampling )rea 01M -hatar1 +itylight1 vesu@suratAN• $ample $ize01 9;; @) pilot survey was undertaken of about >; customer of ewis

-erger !aint at M -hatar 1+itylight1 vesu@suratAN which were fully satisfied by the

customer, so sample size were taken as 9;; .A

• $ampling (ethod0 1 6on1!robability +onvenience $ampling (ethod

#. DATA ANALYSIS

-y stepwise like checking, editing and tabulating through tables, charts and graphs.

#.6 LIMITATION OF THE STUDY

Le cannot study the whole population of the $urat.

9. Le have limited time to study.

>. +ost of survey.

#.% BENEFITS OF THE STUDY

-y studying the customer satisfaction, the level of satisfaction of the customers

towards the company can be known.

The company could get to know the review and true feedback, right from the

customer.

The review of the customer helps the company to know its market value or the level

of the satisfaction, and thus it could further take steps to improve.

Cet to know whether the customer is happily satisfied or not.

#. FUTURE SCOPE OF STUDY

It will help us to understand the customer satisfaction & perception towards the paints

segment.

The scope of the study helps in knowing the views of customers towards the paint sale

of ewis -erger !aints.

+ompany can improve the market share through satisfaction of customers


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LITERATURE REVIEW


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USTIFICATION FOR PROECT TITLE:$

“Customer Satisfaction at Lewis Berger”

CUSTOMER:

) customer is someone who makes use of the paid product of an individual or

organization. This is typically through purchasing or renting goods or services.


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The word historically derives from custom, meaning habitO a respondent was

someone who fre/uented a particular shop, who made it a habit to purchase goods of

the sort the shop sold their rather than elsewhere, and with whom the shopkeeper had

to maintain a relationship to keep his or her custom, meaning expected purchases inthe future. The shopkeeper remembered the sizes and preferences of his or her

+#$TF('2, for example. The word did not refer to those who purchased things at a

fair or bazaar, or from a street vendor.

CUSTOMER SATISFACTION:

I0-&+*,9-1+0 -+ C,3-+'& S-1389-1+0:

+ustomer $atisfaction, a term fre/uently used in marketing, is a measure of how

products and services supplied by the company meet or surpass customer

expectation. +ustomer $atisfaction is defined as the number of customer, or

percentage of total customer, whose reported experience with a firm, its products, or

its services exceeds specified satisfaction goal.

It is seen as key performance indicators within the business and is often part of a

balanced scorecard. In a competitive market place where businesses compete for

customer, customer satisfaction is seen as a key differentiator and increasingly and

become a key element of business strategy.

The importance of customer satisfaction diminished when a firm has increased

bargaining power. Dor example, cell phone plan providers, such as )T&T and

8erizon, participation in an industry that is an oligopoly, where only a few suppliers

of certain product or services exits. )s such, many cell phone plan contracts have a

lot of fine print with provisions that they would never get always if they were, say, a

hundred cell phone plan providers, because customer satisfaction would be way too

low, and customer would easily have the option of leaving for a better contract offer.

M'010< +8 C,3-+'& 3-1389-1+0:

(any researchers have looked into the importance of customer satisfaction otler

@>;;;A defined satisfactions a person’s feelings of pleasure or disappointment

resulting from comparing a product’s perceived performance @or outcomeA in relation

to his or her expectations. %oyerand (acInnis@>;;9A saidthat satisfaction can be

associated with feelings of acceptance, happiness, relief, excitement, and delight.


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• Docus on key customers.

• !roactively generate high level of customer satisfaction with every interaction.

• )nticipate customer needs and respond to them before the competition does.

• -uild closer ties with customers.

• +reate avalue perception.

'mpower your front1line employees to solve problems. et cashiers, for

example, extend a small discount if a customer wants to buy slightly damaged

merchandise. e t the customer service ends the web discount, even if the prospective

customer called in for service. -y empowering the people who talk to your customers,

you


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Frganizations are increasingly interested in retaining existing +#$TF('2 while

targeting non1+#$TF('2O measuring respondent satisfaction provides an indication

of how successful the organization is at providing products and7or services to the

marketplace.

+ustomer satisfaction is an ambiguous and abstract concept and the actual

manifestation of the state of satisfaction will vary from person to person and

product7service to product7service. The state of satisfaction depends on a number of

both psychological and physical variables which correlate with satisfaction behaviors

such as return and recommend rate. The level of satisfaction can also vary depending

on other options the respondent may have and other products against which the

respondent can compare the organization


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>.# INDUSTRY PROFILE

TYPE: !#-I+ T3.

INDUSTY: PAINT INDUSTRY


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FOUNDED: #%= DECEMBER= #!>

HEADQUATOR: KOLKATA= INDIA

KEY PEOPLE: ABHIIT ROY (M.D)

PROFIT: RS.#%% CRORE (US >!.!# MILLION)

EMPLOYEE: !>"" EMPLOYEE

WEBSITE: BERGER PAINTS.COM

B+&* +8 D1&'9-+&3

• (r. uldip $ingh 3hingra @+hairmanA

• (r. Curbachan $ingh 3hingra @8ice1+hairmanA• (r. )bhi*it 2oy @(anaging 3irectorA

• (r. $ubir -ose @member in the -oard of the +ompany.A


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JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC0

5

10

15

20

25

30

7

4

89

4

1.50.5

5

25

18

9

12

6

3

76

3.5

1 0.2

4.5

17

27

9

18

Paint shows maximum growth before festive season (in crore).

Months

R M-'&17 U3'* I0 M;10< O8 P10-3:$

The re/uired 2aw materials are P1


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RESINS:

The materials used in paints to give it the property of binding it with other ingredients and

causes it to adhere to the surface to be painted are called resins.

SOLVENTS:

The materials used in paints to help it to spread over the surface are called solvents.

ADDITIVES:

These are added in order to give some extra properties to and kind of paints i.e. /uick drying,

anti1setting, heat resisting etc.

ADULTERANTS:

The materials which are used to reduce the cost of paint and also to reduce the weight and to

increase its durability, are called adulterants, barium $oleplate is widely used as an adulterant

because of its cheapness and its properly not to react with paints.

>.! COMPANY PROFILE

“HISTORY OF SHREE RANG SAGAR”


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$hree 2ang $agar was started on 9==:1=J. %is owner is (r. %immat patel. %e sells all

products of ewis -erger paints.

%e manufactured all shades of tinning machinesO he makes his shade on computers. %e sells

ewis -erger !aints of all types and also of 6erolac &3ulux.

>.! COMPANY PROFILE


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SHOP NAME: $%2'' 2)6C $)C)2

CONSTITUTION: PRIVATE LTD.

PRODUCT RANGE: LEWIS BERGER= DULU5 PAINTS=

NEROLAC PAINTS.

YEAR OF ESTABLISHMENT: #%$

OWNER: MR.HIMMAT PATEL

ADDRESS: U$!"= KANCHANANGA COMPLE5

= BHATAR CHAR RASTA= SURAT.

3.3 CORE CONCEPT

erger!s Presence in "n#ia


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B'&


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C+04 B9;


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gain its present status wherein the ma*ority stake is with 3elhi based 3hingra brothers and

business revenue more than 2s >B;; crore.

Today -erger !aints India imited, having solely used and developed the name and

trademark -'2C'2 and all its variants in India, is a household name in paint. Lith %ead

Fffice in olkata the company manufactures and markets a range of decorative & industrial

paint products under various product brands and has it operations spread throughout the

length & breath of the countryO with seven manufacturing facilities in India and more than JE

depots, several regional & area offices, besides four facilities overseas. It has a workforce of

over >E;; employees and a countrywide distribution network of 9E;;; plus dealers.

-erger !aints has clearly demonstrated its commitment to Indian consumers for over JJ

years, by offering its varied range of high performing /uality products backed by highest

level of customer service. +ompany


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-'2C'2 G'T 32".

-'2C'2 ()TT '(#$IF6.

-'2C'2 !)$TI+ '(#$IF6.

Transform our home with the POWER OF IMAGINATION.

S+' L0*&; P&+/'9-3:

$tructures new and old sometimes become distinct landmarks. Lhile a modern structure

gives you a glimpse of the changing cityscape, an ancient building makes you relive a slice of

history. -ut both could be reflecting the same colors. The colors from -erger !aints that are

used to brighten up the landmarks across India. %ere’s a /uick look at some of the pro*ects

that have been touched by -erger.

C79,-- C7,?= K+7;-


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The +alcutta +lub was set up in 9=;: in response to the

discriminatory practices of the -engal +lub which

admitted only white members. Today, it is not *ust popular

but also one of the most prestigious clubs in the city. )

membership to the club is so coveted and the list of

prospective members believed to be so large, that it takes

over a year before the screening committee finds time to

consider the suitability of an applicant.

T''0 K'04= K+7;-

) high rise condominium spread over five acres, Teenenya overlooks ake 6ucifera. The three towers, 95

storied each, arranged in a semicircle overlook the 9;; acre

water body.

!lenty of natural light, perfect cross ventilation and a whole

host of state1of1the1art amenities make the flats of Teen

enya, in )ction )rea II of 2a*a hat, perfect for living.

iving here is like living in the heart of nature with all the

modern facilities you can dream of.

C1-4 C'0-&' II= R/ -= K+7;-

2s. >:E crore was poured into making the mall and the five1

star hotel of +ity +entre II H a multi1utility urban

infrastructure pro*ect.

The pro*ect, which took three years to get completed, is

built on five acres of land. +ity +entre II, at 2a*a hat is *ust

? km from the 6eta*i $ubhas +handra -ose International

)irport. It has been designed to give a boost to the hotel

business while the mall caters to the people of north


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olkata largely.

C+E; crore pro*ects is spread across J lakh

s/. ft. The mall which will be fully operational by the third

/uarter of >;9; will have a hypermarket, food court, anchor

stores and a multiplex. ike all malls it house stores

offering lifestyle products, accessories, electronics,

footwear, cosmetics and more.


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T1= M017

The T ) !ai (anagement Institute @T)!(IA located in the

international university town of (anipal @arnatakaA, is

among the leading management institutes in India, and is

reputed for its academic rigor and faculty1student

interaction. Dounded by the visionary, ate $hri. T. ). !ai,

T)!(I’s mission is to provide much needed impetus to the

task of building professional management capability in the

country. In the process, it has also played a role in

strengthening the existing educational and health

infrastructure of (anipal.

Q,71-4 C+0-&+7:

!aint manufacturers utilize an extensive array of /uality control measures. The ingredients

and the manufacturing process undergo stringent tests, and the finished product is checked to

insure that it is of high /uality. ) finished paint is inspected for its density, fineness of grind,

dispersion, and viscosity. !aint is then applied to a surface and studied for bleed resistance,

rate of drying, and texture.

In terms of the paint


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fading caused by the elements is determined by exposing a portion of a painted surface to an

arc light and comparing the amount of fading to a painted surface that was not so exposed.

The paint


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. !lanned and structured Training and 3evelopment !rogrammers for all employees.

6. +reating an environment which encourages team effort and where each individual


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9. )re you aware about ewis -erger !aintP

P,&+3':$To know whether people are aware about ewis -erger paint.

D'9131+0 N+. +8 R'3+0*'0- P'&9'0-


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Y! N"0

20

40

60

80

100

120

100#

0#

1

2

N". "$ R!%"&'&( P)*&(+, -#

I0-'&&'--1+0:

%ere 9;; of people are aware about the ewis -erger paints & ; people are not. Le can

say that in $urat city people are aware about ewis -erger paints.

>. Lhich of the following company paint have you bought beforeP

@"ou can put more than one .A

P,&+3':$To know whether people had used any of the color before.

N' +8 -'

C+04

N+. +8 R'3+0*'0- P'&9'0-9.=:

A310 P10-3 >B 9;.:5


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D,7,J P10-3 ?? 9B.J

N1+0 10-3 9: :.5

O-'& ; ;

T+-7 >>? 9;;

B),) P+/&(!N)"+* P+/&(! A!/+& P+/&(! D P+/&(! N/%%"& %+/&(! O()0

20

40

60

80

100

120

100

49

2433

170

44.84#

21.97#

10.76#

14.80#

7.60#

0.00#

N". "$ R!%"&'&( P)*&(+,-#

I0-'&&'--1+0:

%ere, maximum people had been used -erger paints & 6erolac paints before such as BB.JB

&>9.=: respectively. )nd 9B.J; had been used 3ulux paints. $o, here we can say that

mostly people had been used -erger paints before also.

?. Drom where do you come to know about ewis -erger paintP

P,&+3':$To know which source is working for publicity of paints.

S+,&9'3 N+. +8 R'3+0*'0- P'&9'0-


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B00'& = =

M


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T+-7 9;; 9;;

Y! N"0

10

20

30

40

50

60

70

80

90

100

93#

7#

1

2

N". "$ R!%"&'&( P)*&(+, -#

I0-'&&'--1+0:

%ere, =? people had been used ewis -erger paint and : had not used it. (ostly people

have used ewis -erger paint.

E. Drom where you like to purchase ewis -erger paintsP

P,&+3':$To know from where people like to purchase ewis -erger paints.

P79' N+. +8 R'3+0*'0- P'&9'0-


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3,'& 3-+&'3 99 99

G'0'&7 S+ >9 >9

W+7' 3'77'& ? ?

O0710' = =

O-'& ; ;

T+-7 9;; 9;;

56#

11#

21#

3#9#

No. of Res$on#ent

R(+/)!

!%) !(")!

G&)+ S"%

" !)

O&/&

O()

I0-'&&'--1+0:

%ere, maximum people purchase ewis -erger paints from retailers i.e. E5 & some are

from general store & super shop are >9 & 99 respectively. $o, we can say that mostly

people prefer to purchase the paints from the 2etailers.

5. Lho influence you to buy particular paintsP

P,&+3':$To know that who influence anyone for buying paints.

I087,'09' N+. +8 R'3+0*'0- P'&9'0-


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F&1'0*3 9> 9>

R'7-12' >B >B

N'1 5>

O-'& > >

T+-7 9;; 9;;

F)/&'! R+(/ N/,") O()0

10

20

30

40

50

60

70

12#

24#

62#

2#

N". "$ R!%"&'&( P)*&(+, -#

I0-'&&'--1+0:

%ere, maximum people are been influence by their neighbor i.e. 5> & from relatives &

friends there are >B & 9> respectively. $o, mostly people are been influence by their

neighbor .

:. Lho usually take decision for purchasing paintP

P,&+3':$To know that who usually take decision for purchasing paint.

D'91*'& N+. +8 R'3+0*'0- P'&9'0-


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F-'& >: >:

M+-'& ? ?

4+,&3'78 EB EB

C17*&'0 > >

B&+-'&313-'& ? ?

O-'& 99 99

T+-7 9;; 9;;

27#

3#

54#

2#

3#11#

No. of Res$on#ent

F+()

M"()

")!$

C/')&

B)"():!/!()

O()

I0-'&&'--1+0:

(ostly people are taking decision at their own for purchasing paints i.e. EB and >: are

been by taken by the father’s. (ostly people are taking their decision at their own.

J. Lhich factors affected you while purchasing the paintsP


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P,&+3':$To know which factor affects to customer while purchasing the paints.

O9931+0 N+. +8 R'3+0*'0- P'&9'0-;

O-'& ; ;

T+-7 9;; 9;;

D/!*"&(! F!(/+ ";) S+! ";) S%*/+ ,/$( O()0

5

10

15

20

25

30

35

40

13#

32#

35#

20#

0#

N". "$ R!%"&'&( P)*&(+,-#

I0-'&&'--1+0:

%ere, factors affecting for purchasing paints are sale offer & festival offer i.e. ?E & ?>

respectively & >; are been affected by special offer. $o, mostly factor affected are sales

offer & festival offer.


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=. 3o you see criteria when you purchasing the paintP

P,&+3':$To know whether people are seeing the criteria while purchasing the paints.

D'9131+0 N+. +8 R'3+0*'0- P'&9'0-


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9;. Lhich criteria satisfied you after purchasing ewis -erger paintP

P,&+3':$To know that which criteria people see first.

C&1-'&1 #. !. >. @. .

Q,0-1-4 9: E9 >9 9; 9

P&19' 9: ?9 BB J ;

C+7+& ?? ?: >: ? ;

D,&?171-4 ?: B; 9E 5 >

Q,71-4 B> ?9 >> ? >


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99. 2ank the following companies as per your opinion.

P,&+3':$To know the opinion of people about the different companies.

C+01'3 #. !. >. @. .

B'&; :

N1+0 B E : 9= 5E

D,7,J 9> 9E ?? >5 9B

1 2 3 4 50

10

20

30

40

50

60

70 63

24

35 5

1210

40

28

109

46

1820

74 5

7

19

65

1215

33

26

14

1 23 4

5

B),) A!/+& N)"+* N/%%"& D

I0-'&&'--1+0:

%ere, mainly people are recommending the ewis -erger, )sian & 6erolac. $o, mostly

people ranked -erger at top most position.


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9>. )re you satisfied with ewis -erger paintsP

P,&+3':$To know that people are satisfy with ewis -erger paint or not.

D'9131+0 N+. +8 R'3+0*'0- P'&9'0-


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9?. !ersonal 3etail0

G'0*'&:

P,&+3':$To know the ratio of male & female filling the feedback form.

G'0*'& N+. +8 R'3+0*'0- P'&9'0-


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A +"0

10

20

30

40

50

60 56#

34#

9#

1#

N". "$ R!%"&'&( P)*&(+, -#

I0-'&&'--1+0:

%ere, E5 people are the age group of >; to ?E & ?B is of ?5 to BE age group. $o, it could

be seen that mostly age group of >; to ?E are filling the feedback form.


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O99,-1+0:

P,&+3':$To know about the occupation of the customers.

O99,-1+0 N+. +8 R'3+0*'0- P'&9'0-J >J

S-,*410< 95 95

T+-7 9;; 9;;

?"!@/$ J" : S)/* !/&!! S('/&,

0

5

10

15

20

25

30

35

40

20#

36#

28#

16#

N". "$ R!%"&'&( P)*&(+, -#

I0-'&&'--1+0:

%ere, ?5 are of Gob 7 $ervice, >J are of -usiness & >; are %ousewife . $o, it could be

said that ma*or part is covered by the *ob7service sector.


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FINDINGS


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I found that, there are 9;; people who are aware, that is normal.

I found thatO (aximum person had used ewis -erger more than any other paints.

I found that, !romotion mainly works at television at the highest source & magazine

also.

I found that, =? people had used ewis -erger paints before also.

I found that, (ost of !eople like to purchase paints more from 2etailer’s than theother (edias.

I found that, (ostly 6eighbor use to influences the people to buy particulars paint.

I found that, 3ecision is mainly taken through respondents themselves or through

fathers.

I found that, Dactors mainly affecting the people are sales offer & festival offers.

I founded that, all the respondents use to see the various criteria while purchasing any

paints.

I found that, +riteria that are been satisfied to the people are price, /uantity, &durability.

3uring ranking of companies mostly people rank ewis -erger at top most position &

than )sian & 6erolac.

=; people are satisfied with performance of ewis -erger paints.

+ompany should do advertisement at banners, internet & print ads. on a large factor


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so that they can improve more on it.

There is not a good response for the /uantity of the company. $o, they should try to

improve the /uantity of the company’s product.

3ifferent schemes to the wholesaler & online should be given so that sale of the paint

by these media could be increased.

CONCLUSION


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3uring the training at ewis -erger paints authorized dealer shree rang sagar, I

found that there is co1operative managerial staff & workers & also good & efficient

management throughout the period. The workers are satisfied with their management

as the main purpose of company is to achieve goals involving each & every

employee. )s during my survey it was found that many people are not aware about


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the company so, the company should do more promotion through various medias such

as print add, banners because according to the feedback it been seen that few people

are knowing by the above medias.

There should some schemes given to the retailers & super store because customers are

not getting the paints from them so these sources also works for selling of the paints.

+ompany should improve on its /uantity as people are not responding properly. $o,

these make a huge difference to the demand of the product of company.

)t last, it could be said that the company is covering a huge segment of market and a

ma*or part of customer in the presence situation of the company. A3 -' 3,&2'4 *+0'

?4 ' +0 9,3-+'& 3-1389-1+0 -+&*3 L'13 B'&


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The company should popularize the brand through T.8, internet & magazine as these

media are performing better as per the feedback in /uestion no.? so because of these

more people would be aware about the various company products.

The company should increase the wholesaler margin so that they will be motivated

and make an effort to push these products first to the dealers as per the /uestion no.E.


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The company should offer the various schemes for the customers so that customer

attract towards their products.

To motivate dealers, painter’s and customers schemes should be updated from time to

time.

There must be an improvement in the /uantity as there is least marking in the criteria

part as per the /uestion no.9;.

The budget of advertisement should be increased in comparison to competitors. If we

want to compete with our competitors we have to spread our advertising channel. Le

should do through various media, as audio, video press 7print and hoarding.

The company should strengthen the distribution channel so that as its products is

made available at every length and breadth of the city.

I have also observed that there is no proper service in some areas. Therefore service

must be improved.

BIBILOGRAPHY


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WEBSITE:$

--:.?'&


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6""?1%6,#1'UTF$

-?1393+,&9'+%&A8+@G+DA,#7

'0-?1393#10-&+*,9-1+0-+10-+10-&+*,9-1+0-+10-!.>@.!!.@.#.!.!.#6.!>.!/#.!"."..."."...#9.#[email protected]

"!%'?1#6""?16>

BOOKS:$

-ooks name0 1 !hilip otler

6ame of author0 1 (r. !hilip otler

'dition0 1 Twelth

!ublisher’s 6ame0 1 3orling indersley, 6ew 3elhi.

"ear of !ublication0 1 >;;5

ANNE5URE

http://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biwhttp://www.google.co.in/search?hl=en&q=annexure&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&biw=1600&bih=756&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=T4ooUejlJM37rAf_o4GoDA#um=1&hl=en&tbm=isch&sa=1&q=introduction+to+paint&oq=introduction+to+paint&gs_l=img.3..0i24l10.120457.148177.14.149032.34.22.4.1.2.2.186.2953.2j18.20.0...0.0...1c.1.4.img.F0-6M0N5esE&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.bmk&fp=2724bcdea830527e&biw


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Kuestionnaire Fn ewis -erger !aint

3ear participants,


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I am !I"#$% %'() a student of $%2'' #TT)2 C#G)2)T +F'C' @--)A

working on a pro*ect for consumer satisfaction research about ewis -erger paint -hatar 11

+ity light 11 8esu @$uratA. )ll information will be kept confidential and only be used for

academic purposes.

!lease put a in the corresponding

9 )re you aware about ewis -erger paintP

"es 6o

> Lhich of the following company’s paint have you bought beforeP @"ou can put more than

one .A

ewis -erger 3ulux

6erolac 6ippon

)sian paint other @specify if anyA 444444444444

?. Drom where do you come to know about ewis -erger paintP

Television -anners

!rint adds (agazines

Internet Fther @specify if anyA 444444444444

B %ave you used ewis -erger !aintP

"es 6o

E Drom where you like to purchase ewis -erger paintP

2etailer’s $uper stores

Ceneral shop Fnline

Lhole seller Fther @specify if anyA444444444444

5 Lho influence you to buy particular paintsP

Driends 2elative

6eighbor Fther @specify if anyA 444444444444


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: Lho usually takes decision for purchasing paintsP

Dather +hildren

(other -rother7$ister

"ourself other @specify if anyA 444444444444

J Lhich factors affected you while purchasing the paintsP

Destival offers $ales offer

3iscount offer $pecial gift

Fther @specify if anyA 444444444444

= 3o you see the criteria when you purchasing the paintP

"es 6o

9; Lhich criteria satisfied you after purchasing ewis -erger paintsP

@2ank the following where 9st is most Eth is leastA

9 > ? B E

Kuantity

!rice

+olor

3urability

Kuality

Fthers

99 2ank the following companies as per your opinion.

@2ank the following where 9st is best Eth is worstA

9 > ? B E

-erger

)sian


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6erolac

6ippon

3ulux

9>. )re you satisfied with ewis -erger paintP

"es 6o

9?. Cive your suggestions to help you serve better.

444444444444444444444444444444444444444444444444444444444444444444444444

444444444444444444444444444444444444444444444444444444444444444444444444

44444444444444444444444444444444444444444444444444444

9B. 6ame0 44444444444444444444444444444444444444444444444444444444

)ddress0 4444444444444444444444444444444444444444444444444444444

Cender0 444444444

)ge0 444444444

Fccupation0 444444444

SOME PRESTIGIOUS AWARDS

CERTIFICATE.


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THANK YOU


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Winter Project on Berger Paints

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Transcript of Winter Project on Berger Paints