Berger Paints Social Media Case Study - CII
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04-Apr-2014 1
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I was asked to present the social media activities of Berger Paints (FY 2013-14) as a case study at a digital marketing conference at CII. I have come up with my own 5 P's of Social Media to better explain the various social media campaigns executed.
Transcript of Berger Paints Social Media Case Study - CII
Digital Marketing Berger Paints India Ltd
04-Apr-20141
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Paint Your Imagination
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Customer Mix (Purchasing Power):200410% - End customer80% - Painters10% - Others201440% - End customer40% - Painters20% - ID/Architects
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CONTENTNew WebsiteSMMSEOORMMicrosite
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New Website04-Apr-20146
5 Ps of Social Media Marketing
PRESENCE
04-Apr-20147PUBLISH
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COLOUR PSYCHOLOGY04-Apr-20149
04-Apr-201410COLOUR FACTS
04-Apr-201411WEEKEND COLOUR
04-Apr-201412GENERIC
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GENERIC04-Apr-201414
PARTICIPATE
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PRIVILEGE
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PUBLICIZE
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#7Senses
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27 posts made1.3 Mn Impressions Achieved14K+ game request sent18K New fans made
#EasyCleanIndia04-Apr-201420
www.youtube.com/watch?v=0fju04icjkYwww.EasyCleanIndia.com04-Apr-201421WHO is then QUEEN? PRINCE?
QUEEN = PROMOTIONPRINCE = ENGAGEMENT
THANK YOU04-Apr-201422
