Benefits of Online Grocery Shopping

The Indian market is not the Western market of mass

consumerism and debt based consumption. This might

seem like an obvious thing to say. However, this

important fact has determined how the market has

adopted to the new trends seen in the western market.

In this context, it is not surprising that credit cards and online shopping was not

easily adopted in the easy market. People were sceptical of a plastic as money and

trusting their information over the unknown internet. Moreover, shopping is also

an intensely personal experience in this culture. The experience is an important

part of the process. This is slowly changing. However, the change in the online

grocery shopping sector is not as fast. People are still hesitant about getting their

food through the internet.

The following points highlights that shows how online grocery shopping is better

in the Indian market.

1. No Traffic Problem

The traffic in the Indian cities is notoriously bad. People could be stuck in it for

hours even when they want to travel a few kilometer. Sometimes, the time spent in

traffic is more than the time people spend shopping for groceries. This is

unstainable and a big waste of time and thus online grocery shopping can help

people save the time.

2. Savings in Parking Cost

Anybody who has ever lived in any Indian city understand that finding parking

especially for cars and jeeps is more difficult than buying a house. So, to get rid of

this colossal hassle online grocery shopping can be the solution.

3. Better Deals & offers

With online grocery shopping the shoppers can also visit a lot of stores and get the

prices. Moreover, in this medium you can constantly be updated about the great

deals and discounts on offer that you might miss if you go to the store once a

week.

4. Saving in time which can be used with family

This has been emphasized and illustrated in other points. It is always better to

spend time with the family than in traffic, finding parking or on the isles of the

store.

5. No Need to Carry Heavy Bags

Online grocery shopping is not just an experience is it also a convenience. The

customers will appreciate not having to carry all the heavy bags and walk. This

way you get it delivered right to your fridge.

6. No Need to Get in Billing Queues

The better the store is the busier it is. And the busier it is the longer the lines at the

queue is bound to be. So, most people will naturally prefer exiting in 30 secs online

rather than 30 mins at the store.

7. Savings in Fuel Cost

As this article has pointed out the traffic in some Indian cities is really bad. Added

to this India is largely a fuel importing country. So, the amount people spend on

fuel might be greater than the money they spend on the food. Thus online grocery

shopping solves this problem.

8. No Useless purchase which are purchased when we are in the

Supermarket

One of the main cost items in the bills are impulse purchases that the customer

does not need or want. Online shopping is a great way to control impulse and save

money.

Conclusion

With all these incentives of time, money and mental anguished saved, the volume

and people opting for online grocery shopping is bound in increase. It’s the next

natural evolution of the economy. For a business this means a necessity to

diversify their products while for the consumer this implies an overall gain in

options and prices.