Being ME Sponsorship Pack

Table of Contents1. What is Being ME? ................................. 02

2. Why sponsor Being ME? ........................ 03

3. Exposure For Your Business ................... 06

4. Flyers & Posters Distribution .................. 06

5. Online Marketing ................................... 07

6. Sponsorship Options .............................. 08

7. Platinum Sponsors ................................. 08

8. Gold Sponsors ........................................ 09

9. Silver Sponsors ....................................... 09

10. Being ME Partners Food & Beverage Partner ....................... 10Media Partner ........................................ 10Fashion Partner ...................................... 10Angel Investors Partner .......................... 11Daddy & Me Partner .............................. 11

11. Muslimah Awards Partner .................... 12

12. Ticket Sponsors ..................................... 12

13. Sponsor Benefits ................................... 13

02 | SPONSORSHIP PACKAGE

What isBeing ME?Being ME – Muslimah Empowered is a conference organized by women for women. This is the first women’s conference in Malaysia by Mercy Mission to address the daily lives and challenges facing the Muslim woman today. Women will attend and leave Being ME united, empowered and enabled.

Being ME is an expansion of Mercy Mission Malaysia’s portfolio of serving the needs of the Muslim community. This portfolio includes the AlKauthar Institute, the Twins of Faith Family Festival, Pure Matrimony, Leadership Summit, the Madinah Centre, and a growing list of essential programs and services.

Being ME offers lectures by prominent speakers and leaders; in-depth workshops on health, society, careers, and other pertinent issues. The conference includes a Muslimah Awards ceremony and also a bazaar featuring Sisters’ Corner, Heart Booth and Angel Investors.

Interestingly, there will be “Daddy & Me”, a facility which allows mothers to enjoy the lectures held in the main auditorium while their husbands spend quality time with their children participating in creative and educational activities.

The conference will be held on 5 May 2012 at the prestigious MATRADE Exhibition and Convention Centre (MECC). Details of the conference program will be made available upon request.

SPONSORSHIP PACKAGE | 03

Role of the Conference• A place to inspire Muslim women to live faithfully to their belief by showing them

exemplary Islamic teachings and practices.• A place to learn, teach, share, explore beneficial and practical knowledge towards positive

change that will lead to enhancing the lives of all those around us. • A place for women to equip themselves by getting the right information, networks and

connections that will help them to achieve empowerment in their lives.• A platform set to highlight the successes and achievements of Muslim Women from

around the globe that have benefitted and continue to benefit humanity at large.• A place to showcase how Mercy Mission is pursuing the vision of Prophet Muhammad

(pbuh) through innovative programming to solve today’s complex issues by a group of selfless individuals.

Being ME TeamWe are a group of women looking to empower other women through education, resources and recognition. The team comprises current university students, graduates and female professionals.

Who Will Attend?Being ME will attract 1500-2000 sophisticated and educated women ranging from 18-45 years old.


Why SponsorBeing ME?


Being ME provides businesses and marketers a rare opportunity to target the decision makers in the Muslimah market.• Recent and extensive research by the Boston

Consulting Group found that globally, women control or directly influence approximately 65% of consumer spending. 75% of women are the primary shoppers in their households

• In most households today, women are the primary decision makers on shopping and spending money including real estate, children’s education, home meals, and charities as well as electronics, sports retail and auto sales.

Also, Being ME will provide sponsors with exposure to a large market audience. Being ME will be held annually and will garner publicity from the media and community. It is a unique opportunity to be part of something new and vital. Businesses are invited to participate through sponsorships.

Mercy Mission’s projects get wide coverage from media partners in various countries across the globe such as United Kingdom, Canada, Australia, South Africa, Bangladesh and India. Hence, any involvement on your part also means promotion of your services and/or products in these countries.

Flyers & PostersDistribution

30,000 flyers and 500 posters, buntings and banners will be distributed and displayed across the Klang Valley as well as other states in Malaysia. Top sponsors will have their logos on all flyers and posters. Our team will be distributing flyers at Jumu’ah prayers and various community events. Posters will be displayed at masjids and businesses across the Klang Valley.


Exposure For Your Business

EmailEmail reach: 50,000+ exclusive email promotions.Multiple email campaigns marketing the Being MEconference within Malaysia, with each campaign reaching an audience of at least 10,000 people.

YoutubeConference trailer and teaser videos will be released on youtube and distributed via emails, Facebook and Twitter campaigns.

FacebookExposure to over 6.8 million Facebook users worldwide through our own Facebook pages including 800,000 Malaysian users alone.

Innovative surveys and competitions will be launched to create buzz around the conference and drive traffic to the Facebook page as well as the conference website.

WebsiteOur dedicated marketing team will conduct campaigns through our website and Facebook to garner interest in the conference. All traffic will be directed to our visually attractive and user friendly conference website where exclusive advertising opportunities are given to participating sponsors.


OnlineMarketing

SponsorshipOptions


Platinum Sponsor(RM100,000; reserved for one organization)

Our Platinum Sponsor will enjoy the status of being the official host of the conference. Our Host benefits include 2 premium booths in our highest traffic areas. Your sponsorship will receive acknowledgement in all our print and media materials, posters and emails, during opening and closing sessions, and recognition from our main speakers. You will receive ample time to showcase your products or services via video trailers to be played throughout the main sessions.

Branding opportunities will be available throughout the conference and before the conference. Your logo will be printed on all our tote bags with an additional opportunity to place your adverts inside. The Platinum Sponsor will receive first priority in selecting additional advertising opportunities.

(Please read Sponsorship Benefits for a summary)


Gold Sponsors(RM50,000; reserved for two organizations)

Our Gold Sponsors will enjoy numerous and flexible benefits. Your benefits include a Premium booth in our highest traffic areas. As a Gold Sponsor, you will enjoy the opportunity for branding exposure in all print and media materials such as flyers, posters and emails, and immediate recognition and exposure on all our online social media tools such as Facebook and Twitter. You will receive ample time to showcase your products or services via video trailers to be played before or after the main sessions.

Branding opportunities will be available throughout the conference and before the conference. Your logo will be printed on all our tote bags with an additional opportunity to place your adverts inside. The Gold Sponsor will receive first priority in selecting additional advertising opportunities.


Silver Sponsors(RM25,000; reserved for three organizations)

Our Silver Sponsors support the conference and its cause. These sponsors will be recognized on our Being ME Partners list online (website, Facebook) and our program book. These sponsors will be given right to include promotional items and material inside our conference bags and will be acknowledged on our online marketing mediums. They will enjoy the privilege of being considered as a higher priority for next year’s conference in 2013.



Partners1. Food & Beverage Partner(RM5,000 minimum)

The Food & Beverage Sponsor will have all promotional rights on a booth to place banners and conduct other promotional and marketing activities agreed on with the Sponsorship Coordinator.

Additionally, the Food & Beverage Sponsor will also be given exposure in all printed materials, emails and social media outlets.

(Please read Sponsorship Benefits for a summary)2. Media Partner(RM5,000 minimum)

Our Media Partner will enjoy numerous and flexible benefits. The benefits include a Premium booth in our highest traffic areas. As a Media Partner, you will enjoy the opportunity for branding exposure in all print and media materials such as flyers, posters and emails, and immediate recognition and exposure on all our online social media tools such as Facebook and Twitter. You will receive ample time to showcase your products or services via video trailers to be played before or after the main sessions.

Branding opportunities will be available throughout the conference and before the conference. Your logo will be printed on all our tote bags with an additional opportunity to place your adverts inside.


3. Fashion Partner(RM5,000 minimum)

Our Fashion Partner enjoys the esteemed privilege of featuring their products on the runway and participate in the organising of the fashion show. Also, this partner will have a booth to set up its products for sale. This sponsor enjoys advertising privileges in all our online marketing tools (emails, Facebook, website), conference posters, inside our tote bags, acknowledgement in our opening & closing sessions, and a quarter page ad in our program booklet.



5. Daddy & Me Partner(RM5,000 minimum)

Our Daddy & Me Partner will enjoy the privilege of showcasing their activities or production.

Additionally, this sponsor enjoys unlimited advertising privileges on our online marketing tools (emails, website), acknowledgement in our opening and closing sessions, and printed materials.


4. Angel Investors Partner(RM5,000 minimum)

This special programme provides an opportunity for sister entrepreneurs to pitch their business ideas to potential investors to secure Islamic investment finance and funding.

Details of partnership can be discussed upon enquiry.

Ticket Sponsors(Multiple sponsors)

Our Ticket Sponsors support the conference in helping make our conference accessible to families, staff, underprivileged and individuals with special needs. The funds used form this category will all go towards women who want to attend but are not financially comfortable to attend. All the funds will help purchase tickets and meals.

Muslimah Awards Partner(RM5,000 minimum; reserved for one organization)

The first annual Muslimah Awards is dedicated to phenomenal “leaders” in the Malaysian community. These Muslimahs have made exceptional contributions by using their talents towards enhancing the lives of others and inspiring many to follow their lead.

Details of sponsorship can be discussed upon enquiry.


Saturday,

5th May,

2012

MATRADE Exhibitio

n &

Convention Centre

(MECC)

Kuala Lu

mpur

Ticket t

ype

Adults (Ages 1

2+)

Children (A

ges 6-12)

Before A

pril 1st

RM 100

RM 50

After April

1st

RM 150

RM 75

Please p

resent th

is tick

et

at the R

egistratio

n Booth

W: my.b

eing-me.o

rg E: sa

les.my@

being-me.o

rg M: +6

012 673 0

257

Saturday,

5th May,

2012

MATRADE Exhibitio

n &

Convention Centre

(MECC)

ADULTCHILD

BEFORE

APR 1ST

AFTER

APR 1ST

Mercy M

ission Pres

ents:

WOMEN ONLY CONFERENCE

MY.BEING-ME.O

RG

CAPTIVATING TALKS | B

AZAAR | PARALLE

L SESS

IONS

Saturday, 5th May, 2012

MATRADE Exhibition &

Convention Centre (MECC)

Kuala Lumpur

Ticket type

Adults (Ages 12+)

Children (Ages 6-12)

Before April 1st

RM 100

RM 50

After April 1st

RM 150

RM 75

Please present this ticket

at the Registration Booth

W: my.being-me.org E: [email protected] M: +6012 673 0257

Saturday, 5th May, 2012

MATRADE Exhibition &

Convention Centre (MECC)

ADULT CHILD

BEFORE

APR 1ST

AFTER

APR 1ST

Mercy Mission Presents:

WOMEN ONLY CONFERENCEMY.BEING-ME.ORG

CAPTIVATING TALKS | BAZAAR | PARALLEL SESSIONS

SPONSORSHIP BENEFITS | 13

BEnEFiTS PlATinuM GOld SilvEr PArTnErSPress Conference for the collaboration announcement between Main Sponsor and Mercy Mission Malaysia •Specific mentions by speakers/entertainers •3 minutes multimedia presentation playback at selected zones •Acknowledgement in opening & closing ceremonies • •Right to run promotional campaign • •Buntings provided by your organization to be placed in high traffic zones across the conference premises 6 4 4 2

Booths in souk bazaar 2 1 1 1

Links to website on Facebook • • • •Links to website on Being ME website • • • •Promotional items placed in conference tote bag • • • •Complementary tickets 5 5 2 2

Sponsor advertisement in program booklet • • • •Logo included in conference program booklet • • • •Posting on the world’s largest Islamic Facebook consortium • • • •First option to sponsor 2013 Conference • • • •

Being ME Sponsorship Pack

Documents

Transcript of Being ME Sponsorship Pack