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SPONSORSHIP OPPORTUNITIES 2015

A PROJECT BY ASSOCIATED ARCHITECTS

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INTRODUCING... BIRMINGHAM’S HIDDEN SPACES

2014 EVENTHIGHLIGHTS

3,590 visitors to Curzon Street Station

Estimated PR value over £100,000 Estimated reach of PR coverage over

1,000,000

Potential social media reach over

2,000,000

Birmingham’s Hidden Spaces is a project by Associated Architects in association with the Birmingham Post and the Royal Institute of British Architects (RIBA) West Midlands.

Through a stunning collection of photographs and video footage, it celebrates Birmingham’s rich and diverse architectural heritage, much of which is locked away behind closed doors, inaccessible to the public. It offers a captivating glimpse behind the façades of some of Birmingham’s best-known buildings and also uncovers some lesser-known, hidden spaces within the city.

GETTING INVOLVED THIS YEAR

Now in its second year, Birmingham’s Hidden Spaces is an established brand that has built a strong following and a large network of advocates. It has a highly engaged audience with a very extensive online reach.

The project aims to support local causes through partnerships with local charitable organisations. It also aims to raise awareness about important heritage and conservation issues, by showing-off the many great spaces Birmingham has to offer.

Last year’s exhibition at Curzon Street Station demonstrated the huge potential reach of the project through online channels and extensive PR coverage.

More recently, the series of Hidden Spaces articles in the Birmingham Post in December 2014 achieved record statistics on the Post’s website, receiving over 140,000 page views in one day alone.

In 2015, the project’s collection of exclusive, engaging content and growing network of contacts form the basis for an exciting programme of events.

Birmingham’s Hidden Spaces will be shared through a series of talks, exhibitions and exclusive building tours. A busy programme of high-profile events is being planned that will be widely promoted in Birmingham and the wider region and will attract very high footfall to range of venues across the city.

For more information visit: www.hidden-spaces.co.ukor contact Steve Townsend: s.townsend@associated-architects.co.uk

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In association with

All images used with permission of Birmingham Post

Website: www.hidden-spaces.co.uk

Twitter: @hiddenbrumFacebook: hiddenbrumInstagram: @hiddenbrum

A project by

Partners

Supported by

I thoroughly enjoyed the chance to explore the Birmingham’s Hidden Spaces exhibition in the historic setting of Curzon Street Station, itself a hidden architectural treasure of the city. It was a pleasure to meet the team behind the project and also the students of Architecture from Birmingham City University, who designed and built the exhibition space.

“The Hidden Spaces project is a great celebration of what makes Birmingham unique. It provides a fantastic opportunity to engage with younger generations and educate them about Birmingham’s heritage. Birmingham has a rich history of industrial prosperity and forward thinking. It is time we shouted about our achievements and celebrated the hidden gems that we have.”

The Lord Mayor of Birmingham, Coun Shafique Shah

“

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THE VALUE OF SPONSORSHIP

WHY BECOME A SPONSOR?

By accepting one of the unique sponsorship opportunities you will place your company at the forefront of one of the city’s cultural highlights for 2015.

You will align your company with a groundbreaking initiative that already has a strong reputation and popularity.

PROFILE AND EXPOSURE:

Raise your company’s profile • through association with a popular and prestigious series of events

Engage with new audiences • to raise awareness and recognition of your brand

Gain visibility for your • company’s products through advertising and product placement opportunities

Reach thousands of people • directly at events and through associated publicity - before, during and after the campaign

Maximise online and social • media opportunities and improve your digital profile by tapping into our growing online audience

NETWORKING AND ENTERTAINING:

Benefit from high-level • networking opportunities with potential new clients and customers

Attend exclusive events • attracting a senior-level audience of influential figures as well as the city’s next generation of business leaders

Build new contacts within an • existing or a new market

Target specific audiences • directly through our partner events

Take up the unique • entertainment opportunities for your clients and staff or organise your own private viewings, tours or corporate events

BUILD A LEGACY:

Establish your company as • a high-profile leader and supporter of worthwhile local causes

Play a part in raising awareness • around important heritage and conservation issues in Birmingham

Support local charities through • raising awareness of the LoveBrum initiative

Demonstrate a commitment • to social investment and meet your corporate responsibilities through visible support of the arts and the local community

Feature on the website • www.hidden-spaces.co.uk and join the legacy, far beyond the event itself

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EVENTS PROGRAMME

Note: all events, including dates and venues are provisional and may be subject to change

DATE EVENT PARTNER6 MAY TBC Talk TBC

13 MAY TBC Panel discussion with Birmingham Civic Society Birmingham Civic Society

20 MAY TBC Talk with the Lunar Society Lunar Society

27 MAY Talk with Stacey Barnfield and Matthew Goer Birmingham Post

28 MAY Secret festival launch party The Site Office

6 JUNE Instameet - photograpic scavenger hunt Marketing Birmingham

TBC Electric Cinema film showing / backstage tours Electric Cinema

TBC Council House guided tours Birmingham City Council

TBC Big Brum guided tours Birmingham City Council

TBC BMAG Conservation Studios guided tours Birmgham Museums Trust

TBC Assay Office guided tours Birmingham Assay Office

TBC Christopher Wray Building site tours Birmingham Conservation Trust

9 - 14 JUNE School of Art open days Birmingham City University

13 JUNE Masonic Hall guided tours Severn Street Masonic Hall

13 & 14 JUNE Invisible Architecture walking tours Still Walking Festival

TBC Perrotts’s Folly open day Trident Reach

TBC The Roundhouse open weekend / exhibition Canal and River Trust

TBC The Roundhouse evening concert

TBC New Alex Theatre backstage tours New Alexandra Theatre

TBC Town Hall behind the scenes tours / exhibition THSH

13 - 19 JUNE Exhibition in Piccadilly Arcade basement Hortons Estate / Brumpic

TBC Walking tour Still Walking Festival

18 JUNE Exhibition preview event

19 JUNE BMAG Collections Centre open day Birmingham Museums Trust

19 JUNE New Street tunnels press and competition tours Network Rail / Mailbox

19 JUNE Exhibition press / partner launch party Birmingham Post / RIBA

20 JUNE Victoria Law Courts open day and guided tours HM Court Service

20 - 28 JUNE Flagship exhibition at Birmingham Municipal Bank

TBC BAA Private View Birmingham Architectural Association

TBC Birmingham Civic Society Awards Presentation Birmingham Civic Society

TBC Birmingham Future Private View BPS Birmingham

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MARKETING AND PR

MARKETING

A comprehensive multi-channel marketing campaign will be executed, with an emphasis on electronic word of mouth (eWoM); building advocates and encouraging third party endorsement.

We have a strong network of influential advocates whose endorsements have proven extremely effective in generating a ‘buzz’ around events, as the message resonates with the audience more effectively.

AUDIENCES

The exhibition subject-matter has a broad appeal allowing you to reach new and different audiences.

Through personal invitations, key exclusive events will attract a large attendance from the local business community, including a large number of architectural and construction professionals.

Partner events with organisations such as Birmingham Architectural Association, Birmingham Civic Society and Birmingham Future will allow targeted access to specific regional audiences.

Our large online audience is highly engaged and digitally savvy, often with an interest in arts and culture, architecture, design, photography, conservation, heritage and local history.

Promotion of the events will cover a broad geographic region, as the exclusive nature of the event offering is one that people will travel for.

Although the marketing activity will reach a wide audience, much of the PR be targeted towards regional working professionals, with a bias towards young professionals - the city’s future business leaders.

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PRESS

Anticipated coverage on local TV and radio • stationsStrong support from the Birmingham Post and • MailClose links with numerous regional lifestyle • magazinesPress releases will be sent to national press as • well as business, consumer and arts publicationsPress invitations to all opening events• Society photographs with sponsors logoboard•

PRINT & OUTDOOR

Large format display space agreed within • Birmingham New Street Station from 1 May, to promote events - estimated daily footfall over 100,000Large banners outside selected venues• Display boards at events advertising other events• Official Birmingham Post printed events guide• Additional printed festival programmes• A5 flyers distributed across the city centre• Goodie bags for event guests•

ONLINE

Over 6,000 monthly unique visitors to • www.hidden-spaces.co.ukOver 1,000 mailing list recipients, with an • impressive engagement / click-through rate. Strong support from key online events portals • including Visit Birmingham, which has a mailing list of over 60,000. Close connections with influential local bloggers • and photographers, all of whom have large online followings

SOCIAL MEDIA Twitter Followers: 2,750 Potential Reach: 5.19million Facebook Page likes: 3,350 Post Reach: Over 175,000 Instagram Followers: 2,000 Likes received: Over 3,500 YouTube - teaser video shared via all social media channels as a powerful viral tool

Support from key influencers across all platforms• Note: all figures for period of 01/06/14 - 31/03/15•

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SPONSORSHIP PACKAGES

GOLD SILVER BRONZEAdvert in programme Full page Half page

Invitations to the exhibition launch 8 6 4

Invitations to festival launch party 8 6 4

Acknowledgement in speeches

Logo on publicity materials All Selected Selected

Logo on entrance signage at events All Minimum 5 Minimum 3

Logo on the photo backdrop board

Logo on sponsors’ page in brochure Top tier 2nd tier 3rd tier

Logo and link on website Top tier 2nd tier 3rd tier

Logo and link on promotional emails All Minimum 3 Minimum 1

Logo on Hidden Spaces video

Materials in goodie bags Up to 5,000 bags Up to 2,500 bags Up to 1,500 bags

Marketing opportunities at venues

Product placement e.g. samples

Banner / poster at events Minimum 5 Minimum 3

Visibility across social media channels

Our opportunities are divided into three main areas, Gold, Silver and Bronze. Sponsorship and advertising opportunities start from £100 - the prices and suggested packages below are intended as a guide only. We can tailor sponsorship packages to the needs of your business and brand.

Gold: £5,000Silver: £2,500Bronze: £1,500Single Event Sponsor: £500Full-page Advert in programme: £500Half-page advert in programme: £250Material in Goodie bag: £100 per 1,000

Please get in contact to discuss how you can get the most out of sponsorship.

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FOR FURTHER INFORMATION CONTACT:

STEVE TOWNSENDT: 0121 233 6600E: S.TOWNSEND@ASSOCIATED-ARCHITECTS.CO.UKW: WWW.ASSOCIATED-ARCHITECTS.CO.UK

ASSOCIATED ARCHITECTS 1 SEVERN STREET PLACETHE MAILBOXBIRMINGHAMB1 1SE

BIRMINGHAM’S HIDDEN SPACES

E: INFO@HIDDEN-SPACES.CO.UKW: WWW.HIDDEN-SPACES.CO.UK @HIDDENBRUM HIDDENBRUM