Marketing 101

Creating Your LinkedIn ProfileJennifer Doyle VancilCareer CounselorCareer Management CenterCSU College of Business

1Agenda Why LinkedInUser DataWhats NewBuilding Your Profile

2Why LinkedIn?

LinkedIn tells you who you know

3Why LinkedIn?

LinkedIn tells you who the people you know are connected to

4Why LinkedInCaters to a BUSINESS audience#1 on-line business networkReviewing 1st and 2nd level contacts is freeLinkedIn is a large database (you are a record)178 million users in 200 countries 175,000 new profiles created every day50% of members are from outside USExecutives from all Fortune 500 companies85 of Fortune 100 use LinkedIn for hiring solutionsUser DataAverage household income - $109,000Average years of experience 15 yrs.Average age 41 yrs.36% are decision-makers

Why LinkedIn?

LinkedIn connects you to new networks: The strength of the weak tie (Granovetter 1973)

7Create Your Profile

www.linkedin.com

8Build Your Profile

9Build A Robust Profile100% completeBranding and marketing experience and skills It should be MARKETING-ORIENTED and search engine optimizedCreate summary template in word documentAdd all email addresses (present and past)Focus on what you can do for the companies or employers that you are interested inRepeat key words throughout profileBefore you make changesChange your settings:Turn off activity broadcasts

LinkedIn PhotoWhy have a photo?What photo should I use?

LinkedIn Photo

Profile ComponentsName be consistent or add more than one

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

14Profile ComponentsAdditional information in the name field

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

15Profile ComponentsYour name and photo follow you when you share an activity or comment on a postWhat are you doing now professionally?Share links/articles/industry updates What research papers/whitepapers have you published?

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

16Profile ComponentsCustomize your Public Profile URLInstead of

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

17Profile ComponentsSelect your headline: Current position

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

18Profile ComponentsOr create your own professional headline

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

19Creating your own headline:

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

20Profile ComponentsCreate Your Summary

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

21Profile ComponentsAnother summary sample: Add contact and quotes

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

22Profile ComponentsAdd Your Experience

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

23Profile ComponentsAdd Skills and Expertise

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

24Profile ComponentsAdd Additional Sections

Research papers/whitepapers have you published (URL link)?What kind of position are you looking for?What kind of company do you want to work for?Are you hosting an academic event?

25TIPSProfessional PhotoHide profile while editing (settings)Repeat key words for search engine optimizationBe careful of personal informationIndicate if willing to relocate and travelMinimum of 3 skills more are preferredOnly professional content50 connectionsContact InformationJennifer Doyle VancilCareer CounselorCareer Management CenterCSU College of BusinessRockwell West 210jennifer.vancil@colostate.edu

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