Beef Jerky Movement ( with Observation and Simmons )
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Transcript of Beef Jerky Movement ( with Observation and Simmons )
BEEF JERKY MOVEMENT
COMMERCIALS
#FeedYourWildSide
BRAND TRUTH
After eating JACK LINK’S: feel powerful and brave enough to do something you’ve never tried before
Try something hard when u got JACK LINK’S
Answer me a question pls:
A survey in CHINA: say I LOVE U to your parents
I LOVE U DAD/MUM
• What happened to you?! • Are you drunk? • I know you have no money again. • Are you pregnant? • I think you’ve got the wrong number.
Pick up your phone and say I LOVE U to the person you love
Another Fact
How often do you say I LOVE U?
Implied
“ I can write or text it, but I never say it.”
You’ve changed after you got JACK LINK’S MOVEMENT
• Eat some courage and energy by JACK LINK’S • Pick up your phone and call the person you love • Say I LOVE YOU
Dare to make a change and Let your family be
full of love.
• Location: Safeway, 1335 Webster St.
• Product: JACK LINK’S Beef Jerky
• Time: 5:25-7:25 PM
• Number of people: 10
Time Gender Age Quan.ty Behavior
5:25 pm Female Middle 1 Compared with other brands then purchased
5:30 pm Female Youth 1 Compared with other flavors then purchased
5:50 pm Male Youth 1 Purchased directly
6:10 pm Male Youth 1 Purchased directly
6:15 pm Female Old 1 Compared with other brands then purchased
6:35 pm Male Middle 2 Purchased directly
6:50 pm Male Old 1 Compared with other brands then purchased
6:55 pm Male Middle 1 Purchased directly
7:10 pm Male Youth 3 Purchased directly
7: 20 pm Male Youth 2 Compared with other flavors then purchased
Conclusion 1 • For women, purchased prudently,
usually compared with other brands or flavors, easy to be affected by sales.
Eg. A woman got the Oberto beef jerky, then saw the daily special sale of Jack Link’s, she putted Oberto back and picked Jack Link’s • For men, most of them purchased
directly, the motivation is clear
Conclusion 2 • The primary target is men • Most of them are young guys, who
are between 15-30 yrs old • Most of them knew this brand
before, and they purchased directly. So Jack link’s has a good brand value.
• Old people would like to see the package a while