Why own a Beef Jerky Outlet Franchise?

Within our system, Beef Jerky Outlet franchisees enjoy important benefits: • High quality product with an excellent shelf life. • Inventory that sells quickly, offering no need for warehouse storage. • Regular introduction of new products and upgrading of overall product line. • Field Representatives to assist in all aspect of store operations. • Ongoing support from site selection, to build out, to Grand Opening and beyond. • Continued marketing support and advertising campaigns. • National conferences and regional Town Hall meetings. • Personalized interaction with the other franchise owners. • Efficient online product ordering with quick turnaround. • A business with an efficient operating model. • High average sale per transaction.

Finances You’ll learn to use the Beef Jerky Outlet Financial and Accounting Tools toplanforandunderstandprofitabilityandcashflowinyourstore.

Marketing Our marketing support is designed to attract new customers and to keep existing customers coming back. We provide you with a yearly Marketing Plan which incorporates e-mail marketing, a store web site, educational outreach, public relations, social media and other advertising to create a comprehensive plan. We will guide you through the process of creating a marketing strategy to maximize the resources within your local market, including a complete grand opening plan.

Merchandising YouwillbenefitfromawidearrayofBeefJerkyOutletprivatelabel merchandise. You will also learn how to buy, price and sell our products.

Human Resources You’ll learn how to recruit, train and retain excellent employees. You will also learn to use our specially developed training programs toimproveyourstaff’seffectiveness.Theseprogramswillhelpyou motivate your staff to understand and follow your store’s mission through customer service and salesmanship standards.

Information Systems You’ll learn how to use our custom analysis tools to track important key performance indicators (KPI). You will also learn to use this information to make informed decisions about marketing, labor, scheduling, product assortment, inventory levels and other operating expenses.

Franchise KitQuestions: 865.934.8000

Franchise KitQuestions: 865.934.8000

F.A.Q.’s

• How much does a Beef Jerky Outlet franchise cost?Between$215,750to$394,900includingthe $44,900franchisefee.

• How long does it take to open a Beef Jerky Outlet?Location! Location! Location! Finding the right location and leasing a site, on average, takes 6 months. It can however takeaslittleas3monthsandsometimescantakeupto12months. Opening your Beef Jerky Outlet, including build-out andinitialinventoryusuallytakes8-12weeks.

• Do I need to have retail experience before opening a Beef Jerky Outlet franchise?

No retail experience needed. However, we are looking for self-motivated, ambitious partners.

• What is the franchise fee for Beef Jerky Outlet? Newfranchiseespay$44,900.Alsoaskusaboutour discount for Veterans and Multi-Unit agreements.

• How long is the franchise agreement?

Weoffera5yearfranchiseagreementwith three 5 year renewals.

• What is the best location for a Beef Jerky Outlet?The best location for a Beef Jerky Outlet is in a high tourism area or an Outlet Mall (i.e. Simon Premium, Tanger Outlets).

• How big is the jerky industry?At $2.8 billion in sales, meat snacks are segmented into the jerky category and meat sticks category, each of which contributes about half of total sales.

• How many employees will I need before opening my Beef Jerky Outlet franchise?

Eachlocationwillrequireadifferentstaff.Onceinthe pipeline, you will discuss with your Store Coordinator the rightamountofstaffforyourlocation.(i.e.Somestoresrun2-4teammatesperweek.)

• What is the liquid capital requirement for a Beef Jerky Outlet candidate?

Approximately $125,000

• What is the Net Worth requirement for a Beef Jerky Outlet candidate?

Approximately $400,000

• What are some examples of available markets?Beef Jerky Outlet Franchises are legal in all states, excluding Hawaii and Rhode Island.

The Numbers

Type of Expenditure Amount

Initial Franchise Fee $44.900

Rent(3Months) $7,500-$40,000

Leasehold Improvements:

Materials $3,500-$35,000

Demo / Space Rehab $10,000-$50,000

Architect $2,500-$6,000

Equipment, Furnishings & Fixtures $86,000-$106,000

Signage $5,000-$12,500

Initial Inventory $30,000-$50,000

Security Deposits $4,000-$10,000

Insurance(3Months) $750-$3,000

Travel & Living Expenses While Training $1,000-$2,000

POS/Office,Equipment&Supplies $4,500-$7,500

Permits / Licenses $100-$500

Professional Fees $10,000-$20,000

AdditionalFunds(3Months) $10,000-$20,000

TOTAL: $215,750 - $394,900

* Actual start up costs will vary from store to store depending on location, size of store, local retail rental rates, time of year and available capital. All costs are in US Dollars.

Continued Support Fees Percentage

Royalties 6% of Gross Sales

Advertising Fund 2%ofGrossSales

LegalThe Beef Jerky Outlet franchise kit and the franchise sales information in this document are not an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. The communications in this documentarenotdirectedbyustotheresidentsofanystateswherewearenotregistered.Moreover,wewillnotofferorsellfranchisesinanystateswherewehave not registered until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchiseeincompliancewithapplicablelaw.OtherqualificationswillapplyindeterminingwhetheryouwillbeofferedaBeefJerkyOutletfranchise.

Meet Our Executive Team

Scott Parker Chief Executive Officer

Kathy Raines Chief Operations Officer

Paul Lyons President

Lawson Sharp Chief Financial Officer

Jenn Szlachta Director of Marketing

& Training

Steve Lyons Director of Franchise

Development

Allen Hugo Franchise

Development Sales

Scott Christ New Store

Coordinator

Eric Hichman Senior National Field Consultant

Rob Lemons National Sales

Development Director

Franchise KitQuestions: 865.934.8000

What’s Next?

Introductory CallA representative from our Franchise Development Team will call you to schedule an online informational webinar.