Becoming  a  Blog  and  Social  Media  Entrepreneur  

Jane5e  Toral  h5p://www.digientrepreneur.com  

h5p://www.digitalfilipino.com  

h5p://www.cyberfair.ph  

h5p://www.e-­‐commercephilippines.com  

h5p://digientrepreneur.com  

E-­‐Commerce  is  Growing  

Source:  h5p://bit.ly/pe7W5   STARTUP  FOCUS  2012  #dfclub  

h5p:/mulPply.com/marketplace  

3  Market  Needs  

Low-­‐cost  but  effecPve  website  Rank  in  search  engines  

Tap  social  media  

Very  few  service  providers……  

h5p://www.makeliterature.com/blog/press-­‐release  

Blog  Content  

•  Solve  a  problem  

•  Data  •  Take  a  stand  •  Big  list  (top  20)  •  Infograph  

•  Breaking  news  •  3rd  party  commentary  •  Unexpected  connecPon  •  Keyword  •  Reader  survey  

Source:  h5p://bit.ly/ppqNk5  

Legal  challenges  

•  General  •  Copyright  •  DefamaPon  

•  Trademark  

•  Privacy  

The  Social  Object,  in  a  nutshell,  is  the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking  

to  somebody  else.    -­‐  Hugh  Macleod  

Source:  h5p://gapingvoid.com/so/  

h5p://bit.ly/bradgeiser  

ProacPvely  care  about  people.  

•  Television  –  37%  •  Internet  –  25%  •  Radio  –  6%  •  Newspapers  –  5%  •  Magazines  –  4%  

What  Pinoys  found  most  as  effecPve  medium  for  adverPsement?  

Source:  Synovate  Media  Atlas  h5p://bit.ly/nQUx1t  

All  channels  will  be  social  

We  don’t  believe  in  hypes..    (we  trust  friends  more)  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

social   social   social   social  

h5p://bit.ly/jaysonbiadog  

Passion  to  compete  and  win!  

A  successful  Digital  PR  

•  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  

Social  Media  can…  

•  Increase  sales  •  IntegraPon  ma5ers  

•  Impacts  spend  and  consumpPon  

•  Change  brand  percepPon  •  Brand  exposure  is  low  

Source:  Ogilvy  &  Mather  /  ChatThreads  

Book  reference:  Brains  on  Fire  

Are  you  engaging?  

Source:  h5p://bit.ly/qRqc4t  

Social  Media  Best  PracPces  

•  Post  interesPng  stuff  (less  brand  but  more  interesPng  informaPon)  

•  Post  consistently.  •  Post  omen.  •  Get  the  community  involved  

•  Have  a  theme.    

Source:  h5p://socialfresh.com/brands-­‐on-­‐instagram/  

What  is  a  blog  post  campaign?  

•  Get  bloggers  to  write  about  you  –  Press  release  

•  Pros:  fast  disseminaPon  •  Cons:  copy-­‐paste;  no  pick-­‐up  

– Meet  blogger  (group  or  one-­‐on-­‐one)  •  Pros:  geong  to  know  personally  •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost  

–  Paid  post  •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO  efforts  

•  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  

Measuring  effecPveness  

•  Sales  conversion  –  Click  tracking  –  Coupons    

•  Visits  •  Search  engine  ranking  •  RecommendaPons  

–  Like  –  Retweet  –  Bookmarks    

•  ConversaPon  generated  –  Comments  

Bloggers  &  Social  Media  Users  as  Social  influencers  

•  People  who  have  influence  on  their  peers  heavily  influenced  by  the  quality  and  volume  of  content  they  share  online  to  their  peers.  – Referent  influencers    – Expert  influencers    – PosiPonal  influencers  (peers)  

Source:  Social  Media  MarkePng  for  Dummies  (Shiv  Singh)  

Blog  Entrepreneurs  

•  Content  development  &  site  building  •  Traffic  &  conversion  

•  Amplify,  engage,  &  create  movements  

•  CreaPve  &  compePPve  

h5p://selnd.com/qIxJOM  

h5p://bit.ly/jamflores  

Educate  the  market,  show  potenPal.  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

Lessons  learned  

•  Not  a  one  Pme  effort  – Web  presence  and  compePPon  tracking  (monthly  if  possible)  

– Constantly  look  into  new  resources  –  real  –  not  canned  

•  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to  slide  19)  

h5p://digitalfilipinocom.ning.com  

h5p://digitalfilipino.podomaPc.com  

h5p://slideshare.net/jane5etoral  

Thank  you!  

We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com  

See  you  online  

h5p://facebook.com/jane5etoral  h5p://slideshare.net/jane5etoral  

h5p://twi5er.com/digitalfilipino  

h5p://store.ovi.com/content/116986