NATURAL BEAUTY TRENDS S/S 2016

RISE OF SIMPLISTIC SKINCARE • Many brands are finding success through advertising what is not in their products, as opposed to what is

• The less-is-more approach is appealing to consumers with sensitive skin

• It’s an opportunity to ease-in novice or first-time consumers

• Researchers found that 49% of Millennial women prefer natural and organic beauty products

Toxins Chemicals

• Matcha • Coconut Oil/Water

• Lemon• Probiotics• Super foods• Manuka Honey• Seaweed/Algae

INGREDIENTS YOU NEED TO KNOW

ULTRAMODERN ORGANIC BEAUTY

• Brands are seeing success by progressing into minimalist and apothecary-inspired packaging

• Product pictures are brought to life when photographed against marble and color-blocked backgrounds

• Contemporary organics are using clean, black and white packaging and dashes of color used to highlight the main ingredients

• Cleansers• Serums

• Moisturizers w/ antioxidants• Anti-

inflammatories• Skin-barrier repair technology

ANTI-POLLUTION SKINCARE• More brands are paying attention to studies linking

pollution to anti-inflammation, acne, wrinkles, etc.

WHAT’S THE PROBLEM?• Microscopic carbon particles

from soot and traffic exhaust can sink deep into skin’s dermal layer, generating harmful free radicals

• Not only for city girls, studies show that air quality in rural areas has also declined

Big beauty players are developing an entirely new category of anti-pollution skincare

VEGAN BEAUTY• There are now 16 million Vegans/Vegetarians in the US,

women making up 51% and men the remaining 49%

• There is a demand for products that are good for humans and do as little harm to animals as possible

• Consumers are foregoing products in favor of ones that are closer aligned to their vegan beliefs and lifestyle

• Popular Vegan and Cruelty Free Brands Now Include: Tarte, Anastasia Beverly Hills, Too Faced, ELF, Burts Bees, Wet n Wild, Lush, Kat Von D Beauty, NYX, Milani, and many more

NATURAL KOREAN BEAUTY• The growing influence of Korean beauty is impacting a spike in the

“no-makeup look” trend• According to Korea Customs Service, the total export value of

Korean beauty products to the U.S. was $52 million• American women are opting out of heavy makeup looks and

instead coveting dewy skin and naturally flushed cheeks• The #shelfie: uploading pictures of all the skincare products used

in daily routine, inspired by Korea’s 10-step skincare routine

BB AND CC CREAMS

BB= Beauty Balm

• Multitasks as a primer, light foundation, moisturizer, and sunscreen

• Built in anti-aging properties

• Heavier and better for dry skin

• Prevention and maintenance

CC=Color Corrective

• Skin brightening primer, light foundation, moisturizer, sunscreen

• Built in anti-aging ingredients

• Can contain collagen boosters

• Lighter and better for acne-prone skin

• Conceals existing issues

Sheets Making Headlines

Bubble MasksDecorative Sheet MasksJawline Sculpting Mask

SHEET MASKSSheet masks, the explosive trend

from 2015, are still carrying into 2016

Seen on• Justin Bieber, • Gigi and Bella Hadid, • Ellie Goulding, • Lady Gaga

Benefits• Moisturize• Clarify• Cleanse• Lighten

ESSENCES

Essences are lightweight, highly-enriched formula concentrations with the goal of enriching the skin.

• Prepares the skin for oncoming products in your routine

• Applied to the entire face immediately after cleansing, and then is absorbed immediately

• Balances pH after stripping the skin of oils• Reduces effects of aging• Come in large glass bottles that are aesthetically

appealing to consumers

NATURAL INSECT REPELLENTS

• The market has seen a rise in natural, organic insect repellents for the upcoming Spring/Summer seasons• Use aromas known to be unpleasant to insects

1. Fresh Lavender2. Basil3. Lemon4. Eucalyptus

• Wont leave behind undesirable chemical scents• Gentle enough to use on face, body, hair• Come in the form of sprays, sunscreens, body washes,

body bars, perfumes, deodorants, candles, and pills

SOURCES

Bennett, Colette. "Asian Beauty Trends Taking over Your Local Shops | HLNtv.com." HLNtv.com. 22 Mar. 2016. Web. 18 Apr. 2016.

D'Adamo, Ann. "Beauty Trends 2016." Beauty Trends 2016. Web. 18 Apr. 2016.

Carmindy. "BB Cream vs. CC Cream: What’s The Difference?" Daily Makeover. 26 Feb. 2016. Web. 17 Apr. 2016.

Hairston, Tahirah. "How Korean Beauty Trends Are Making an Impact on Your Makeup Routine." Fusion. 28 Mar. 2016. Web. 17 Apr. 2016.

Halzack, Sarah. "Women Are Scrimping on Clothes, but Splurging on This." Washington Post. The Washington Post, 30 Mar. 2016. Web. 17 Apr. 2016.

Kong, Joyce. "The Missing Step In Your Skin-Care Routine." Refinery29. Web. 18 Apr. 2016.

McQuarrie, Laura. "Biodegradable Anti-Bug Sunscreens." TrendHunter.com. Web. 18 Apr. 2016.

SOURCES"Bubble Masks- The Newest Skincare Trend Of 2016." Real Style Beauty. 17 Feb. 2016. Web. 18 Apr. 2016.

"10 Skin Care Trends That Will Be HUGE in 2016." Skincare and Beauty Blog Beauty Products Reviews Advice and Tips from Dermstore. 31 Dec. 2015. Web. 18 Apr. 2016.

"Anti-Insect Sun Creams." TrendHunter.com. Web. 18 Apr. 2016.

"Essential Oil Insect Sprays." TrendHunter.com. Web. 18 Apr. 2016.

Wilson, Allycia. "Skincare, Makeup Growth Statistics, Trends 2016, 2017, 2018: CEW Presents The Future Of Natural, Organic, Environmental Friendly, Safe, Beauty Products, Brands - BeautyStat.com." BeautyStatcom. 26 Oct. 2015. Web. 18 Apr. 2016.

Young, Katy. The Telegraph. Telegraph Media Group, 16 Jan. 2016. Web. 18 Apr. 2016.