Introduction

1.0. Origin of the report:

This report was authorized by Saima Sultana. It is written by Md.Kamrul Hasan Chowdory. The information for the report was collected in different sources.

1.1. Objective of the report:

The objective of the report is to know Product and Operation Management.

1.2. Justification of the report:

It is justified that hopefully this report is well organized. It has information that is required for our instructor. This report will help him to understand Product and Operation Management.

1.3. Methodology:

This report data is mainly from secondary sources. I have got most the relevant information

from Internet and some other books, which are related in my report. Some information is

taken from teacher’s lecture.

1.4. Limitations of the report :

As a student, I have learned about some such things which are directly or indirectly related

with our practical life as well as we have increased the Writing skills. On the other hand I

could make the report more informative by getting more time.

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THE VASELINE Vaseline® believes that truly healthy skin starts with deep healing moisture. It’s not something you get by masking problems or through quick fixes. We know this because we are the original skin experts. Founded in 1870 by Robert Chesebrough, Vaseline® has been safely helping skin heal for over 140 years. We invite you to take a trip back in time over a century of healing to where it all began.

1859THE DISCOVERY

Robert Augustus Chesebrough, a 22 year-old British chemist, travelled to Titusville, a small Pennsylvania town where petroleum had recently been discovered. Chesebrough, who had been making kerosene from the oil of sperm whales, was eager to learn what other products could be made from petroleum. Shortly after arriving in Titusville he became intrigued by a naturally-occurring byproduct of the oil drilling process that seemed to have remarkable skin-healing properties. While watching the oilmen, Chesebrough took note of how they would smear their skin with the residue from the drill to help heal their cuts and burns. Inspired, Chesebrough began his quest to help heal America’s dry skin.

1865PURIFYING THE JELLY

After five years of perfecting his extracting technique, in 1865 Chesebrough patented this process of making petroleum jelly – the beginning of the triple-purification process unique to the Vaseline® brand. To this day, Vaseline® Jelly is the only petroleum jelly with a triple-purification seal. This certifies that every jar of Vaseline® Jelly is purified not once, but three times before it ever reaches a shelf. It is filtered and distilled to clean, and de-aerated to remove air bubbles, ensuring every jar is completely pure.

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1870“WONDER JELLY”

A true scientist, Chesebrough spent over a decade perfecting his extraction and purification process before introducing his “Wonder Jelly” to the American public on a larger scale. Confident that his product would appeal to the medical industry after seeing firsthand how safe and pure it was for many different uses, Chesebrough opened a factory in Brooklyn, NY in 1870.

At the same time, Chesebrough traveled around the state of New York in a horse and cart, spreading the word about his "miracle" product by demonstrating on himself – burning his skin with acid or an open flame and then spreading the clear jelly on his injury, showing at the same time past injuries that had healed with the aid of his protective jelly.

1872OFFICIAL NAME ORIGINS

Though “Wonder Jelly” had a nice ring to it, in 1872, Chesebrough registered the jelly as “Vaseline,” which is believed to be derived from a combination of the German word for water, wasser, and the Greek word for oil, oleon. The new name appeared to work! By 1874, only two years after its branding, Vaseline® Jelly was being sold across the U.S. at the rate of a jar a minute. That’s over 1,400 jars a day!

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1880sTHE MANY USES OF VASELINE

People began to discover the many safe and diverse uses of pure Vaseline® Jelly and soon, it was in almost every medicine cabinet in America. New mothers used it for their babies’ diaper rash, while professionals working in extreme cold weather used it to relieve dry, chapped skin. However, with success comes imitation. Imitation petroleum jellies began popping up across the U.S. To ensure that consumers were using only the best and most purified jelly, Chesebrough launched the iconic Blue Seal to mark authentic and original products. Today, the blue seal remains on all Vaseline® moisturizing products, like our lotions, because they are the only line of lotions that contain the original, triple-purified Vaseline® Jelly.

1883THE ROYAL TREATMENT

The highest honor that a British monarch can bestow on a subject is a knighthood. Queen Victoria, who ruled over a quarter of the world’s population, not only decided that Chesebrough was worthy of such an honor, but also told the indefatigable chemist that she too was a fan of his versatile and transformative product, and used Vaseline® Jelly to help heal her dry skin.

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EARLY 1900s

GLOBAL EXPANSION

Vaseline® Jelly spread from continent to continent where it was relied upon by “real folks” as the safest and purest option to heal and moisturize. To accommodate this rapid expansion, Chesebrough moved U.S. manufacturing to Perth Amboy, NJ and opened factories in Europe, Canada and Africa. Sir Robert Chesebrough retired as the president of his company in 1908.

1933SIR CHESEBROUGH’S LEGACY

Sir Robert Chesebrough passed away at the age of 96.That’s 25 years longer than the average life expectancy of 61.7 years in the U.S. at that time.

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1943SAVING LIVES AND MAKING NEWS

Vaseline® Jelly became a staple in another World War. The Surgeon General of the U.S. Military during World War II went as far as commissioning a sterile Vaseline® Jelly coated gauze to send to the front. The gauze worked so well in safely helping heal soldiers’ wounds that the New York Times ran a story that saying that 75 serious burn victims had survived and recovered with the help of Vaseline® Jelly

1955JOINING FORCES WITH PONDS

Chesebrough Manufacturing Co. merged with Pond's Extract Company to form Chesebrough-Ponds, Inc

1969INTRODUCING THE INTENSIVE CARE LOTION

Vaseline launched Vaseline® Intensive Care Lotion, which quickly became a success. The release was paired with one of the brand’s earliest promotions, The Dry Leaf Campaign. The ads, which aired on TV and were published in print showed a very dry leaf being revitalized by the lotion, highlighting the need to heal and protect skin, rather than just beautify it.

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1987PART OF THE UNILEVER FAMILY

When Unilever purchased Chesebrough-Pond’s Inc. in 1987, its line of Vaseline® products had grown to include moisturizing products like lip care products and lotions relied on to heal dry skin across the globe from Miami to Moscow, Melbourne to Mumbai.

2005NEW RECORDSEvery 39 seconds a tub of Vaseline Jelly was sold somewhere in the world.

PRESENT DAY

The Vaseline® brand has had a rich and landscaped history and all of it stems from Sir Robert Chesebrough’s belief in his creation in 19th Century. As we continue to innovate and develop new products, we will not forget his determination and passion for understanding skin. It is our goal to make the original, triple-purified Vaseline Jelly the core of every product because there is no jelly with a longer history of locking in moisture to heal dry skin.

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SunsilkInternational branding Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in Pakistan, India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka, Indonesia, and Thailand.

HistorySunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. Sunsilk cream shampoo for dry hair was launched in 1956.

In 1958, a new transparent polythene tube for the liquid shampoo was introduced as an alternative large size pack to the bottle. Sunsilk was also available in such tubes.

In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient Allantoin – designed to help keep the scalp free from infection.

In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty, because ‘Liquid’ in the name, originally used to distinguish the product from powdered shampoos had become meaningless as the majority of shampoos were now in liquid form.

In 1962, Sunsilk was marketed as a range of shampoos for different hair types.Sunsilk significantly improved product formula and launched new variants in 1966: the first major shampoo to contain olive oil, which acted as conditioner to make hair soft and manageable; shampoo for dull hair, which restored hair’s natural shine; lemon shampoo for greasy hair with deep cleansing ingredients.Sunsilk hair spray was first launched in 1964 to enter an expanding hair-spray market, but in 1966 a new product formula was developed which gave hold, even in damp weather whilst still caring for hair. The hair spray contained a French perfume and could easily be removed by brushing or shampooing it out.

In 1969, all Sunsilk shampoo was re-packaged in new PVC bottles, which were larger than traditional glass bottles for the same price.

By the early 1970s, Sunsilk was manufactured in 27 countries, and was the closest thing to a global hair care brand.Sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair. In 1973, Sunsilk launched an aerosol-dispensed setting lotion. An economy size shampoo bottle was introduced for Sunsilk in 1974.

In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week.

In 1980, the whole Sunsilk range was re-launched, with improved formulations and packaging design to bring the brand into the 1980s.

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In 1985, Sunsilk styling mousse was launched and 2 years later a conditioning mousse followed.In 1993, Sunsilk/Seda/Sedal/Elidor launched a new range of shampoos and conditioners, which were developed to meet women’s hair needs and reflect the way women think about their hair. The fake institute (a trademark by Seda/Sedal) "Elida Hair Institute" developed the products in response to market research. Each product contained a unique formulation of ingredients, combining the best from natural and scientific worlds to help combat common hair problems.By the same year,Sunsilk/Seda/Sedal/Elidor in some countries has borne the mark "Elida Hair Institute"

In 2001, Sunsilk moved into the hair colourant market for Asian-type dark hair. Sunsilk Pro-Colur offers a range of seven permanent colours from natural black to copper with purple, red and gold tints.

Milestones 1954 – Sunsilk first launched in the UK. 1955 – First advertisement of Sunsilk appeared on TV. 1964 – Launch of Sunsilk hair spray. 1968 – Sunsilk shampoo re-packaged in PVC bottles.

At the same time, Sunsilk was launched in the in Europe, Brazil and in Asia.

1971 – Launch of Sunsilk conditioner. 1975 – Sunsilk became the biggest name in hair care. 1982 – Sunsilk launches 2 in 1 shampoo with

conditioner. 1986 - Sunsilk's Campaign started with a hair

expert/stylist, including Dusty Fleming. 1990 – Launch of Sunsilk's different levels of

conditioning in the Philippines. 1992 – They introduced for Sunsilk Classic and Expert

Care in the Philippines. 1993 - Sunsilk's Campaign started with its institute

Elida in Latin America, Asia, France & Australia. 1996 - Seda/Sedal/Sunsilk was relaunched with a new

variant, Ceramides for dull, weak hair. 1998 - Frutamin was introduced. 2003 – Sunsilk glossy magazine launched in Argentina. 2008 – Social networking site Gang of Girls was

introduced in India. 2009 - Sunsilk was relaunched as Sunsilk Co-Creations.

Media advertising9

Sunsilk began its first television advertising in 1955 with a campaign that focused on specific hair "issues". In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, “The Girl with the Sun in Her Hair”, which proved so popular that it was subsequently released as a pop single.

Sunsilk radio commercials were aired in 1969 featuring Derek Nimmo to support the new Sunsilk Herb shampoo for problem hair called “Hairy Tales”. In the early 1970s, Sunsilk was advertised with the slogan “All you need is Sunsilk”.

Celebrity associationsMadonna, Natalia Oreiro, Shakira, and Marilyn Monroe all featured in Sunsilk's 2008 advertising campaign “Life Can’t Wait” which launched with a Super Bowl XLII spot. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives “Hair On = Life On”.

Actress and Model Humaima Malick is the brand ambassador for Sunsilk in Pakistan.Actress and former Model Yureni Noshika is the brand ambassador for Sunsilk in Sri Lanka.Actress and former Miss World Priyanka Chopra is the brand ambassador for Sunsilk in India. In 2009, actress and singer Delta Goodrem was announced as the "face of Sunsilk" in Australia. The singer and her music have since featured in several Sunsilk adverts.In 2007, British girlband Girls Aloud launched a campaign for Sunsilk after securing a sponsorship deal worth over £1,000,000. Members Nicola Roberts, Nadine Coyle, Cheryl Cole, Kimberly Walsh and Sarah Harding all represented the brand, which included shooting a television commercial. Sunsilk also sponsored their following tour.

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MagazineIn 2003, Sunsilk (Sedal) launched the first hair only glossy magazine in Argentina aiming to communicate to the professional hair industry. More than 800,000 copies are published each month. The magazine focuses on hair, fashion and beauty issues as well as showcasing hairdressers’ work. It is sold locally on news stands and distributed to hair salons.

Co-Creation collaborationFrom 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. Each hair “issue" variant links to an "expert” with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a “hairfall” variant for the brand. The line up also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Colour, Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita - inventor of Japanese hair straightening process 'YUKO' - for Perfect Straight.

AvailabilitySunsilk is available in over 60 countries worldwide. However Sunsilk products seem to be no longer available in the United States and Canada. The Sunsilk website has a list of countries where their products are sold, in which the USA is not one of them.

LUX11

LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899.

In 1925, it became the first mass-market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2009, Lux revenue was estimated at €1 billion, with market shares spread out to more than 100 countries around the globe.

Today, Lux is the market leader in countries like India, Pakistan, Brazil, Thailand and South Africa.

Developed by Unilever, Lux (soap) is now headquartered in Singapore.

HistoryThe brand was founded by the Lever Brothers in 1899 and now known as Unilever. The name changed from “Sunlight Flakes” to “Lux” in 1900, a Latin word for “light” and suggestive of “luxury.”Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap.

Beginnings

Lux’s early advertising campaigns aimed to educate users about its credentials as a laundry product and appeared in magazines such as Ladies Home Journal. By the early 1920s, it was a hugely successful brand and in 1924, the Lever Brothers conducted a contest that led them to a very interesting finding: women were using Lux as pud soaps.

Building beauty soap credentialsIntroduced in the United States in 1924, Lux became the world’s first mass market toilet soap with the tagline “made as fine as French Soap”. In the first two years of launch, Lux concentrated on building its beauty soap credentials. Advertisements offered consumers “a beauty soap made in the French method” at an affordable price, with the promise of smooth skin.Made with fine-texture, rich in fragrance, and manufactured using a method created in France, the first Lux toilet soap was sold for 10 cents apiece.

1928–1940: 9 out of 10 starsThis era saw key launches of LUX in the UK, India, Argentina and Thailand. The brand concentrated on building its association with the increasingly popular movie world, focusing more on movie stars and their roles rather than on the product. In 1929, advertising featured 26 of the biggest female stars of the day, creating a huge impact among the movie-loving target audience. This was followed by Hollywood directors talking about the importance of smooth and youthful skin. This pioneered the trend of celebrity product endorsements.

40s & 50s: Romancing the consumer

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Using movie star as role models, Lux’s strategy was to build relevance by looking at beauty through the consumer’s eyes. While still retaining the star element, the focus shifted to the consumer and the role of the brand in her life.

Advertising commercials showed ordinary looking women with direct references to leading ladies from the movies such as Deanna Durbin and Deborah Kerr.

1960s: Romancing the brand

In the 1960s, advertising was shifted to product stories and the romanticizing of brand through its “sensorial & emotional” dimensions. This was the era of ‘the film star feeling’ and the ‘Golden Lux’, featuring stars such as Sandra Dee, Diana Rigg and Samantha Eggar.The bathing ritual, the ‘fantasy’ element that has been the imagery of Lux, was created in this era. The brand also moved forward with launching LUX in the Middle East, entering a more conservative market.

1970s: Dimensional zing beauty

Reflecting the shift in beauty trends in the 1970s, the Lux stars stepped down from their pedestals and were portrayed as multi-faceted women with natural, wholesome beauty that the ordinary consumer could relate and aspire to. The executions were more of ‘a day in the life’ of the stars with focus on their ‘natural beauty’. Stars included Brigitte Bardot and Natalie Wood.

1980s: Owning the category space

Establishing itself as the beauty soap for stars and beautiful women, the 1980s emphasized the importance of skin care – the first step to beauty. Lux was launched in China at this time. Sophia Loren, Raquel Welch and Cheryl Ladd were some famous celebrities used during this time.In India, actresses such as Hema Malini, Parveen Babi, Madhuri Dixit, Rani Mukerji and Aishwarya Rai have endorsed Lux soap.

1990s – Early 2000s: Advanced skin benefits

In the 1990s, Lux moved from generic beauty benefits to focus on specific benefits and transformation. More emphasis on functionality and variant associations with different skin types as well as mention of ingredients. The communication was far more regional specific and localized, using in Brazil stars like Malu Mader and Debora Bloch.This period launched product brand extensions Shower Cream and Gels and Lux Super Rich Shampoo in Japan and China.

2000s: Beyond movie stars

In early 2000, the focus shifted from specific skin benefits to a stronger emotional space. The brand provided the link between the aspirational role models and real life with the campaign, ‘Lux brings out the star in you’. The benefit was now more than just beauty, it was also about the confidence that comes from beautiful skin.

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In 2005, Lux encouraged women to celebrate and indulge their femininity with the “Play with Beauty” philosophy, with stars like Aishwarya Rai. The brand also connected with consumers to take a more ‘active’ stance on beauty.From 2008, building off the brand’s root strengths, focus has shifted to beauty (vs. femininity), appealing to consumers’ fantasies and aspirations. Lux believes that ‘beauty is a female instinct that shouldn’t be denied’ and showcases the pleasure that every woman enjoys from using her beauty, encapsulating that idea in a simple phrase: Declare your beauty.Today, Lux products are manufactured at 71 locations with more than 2000 suppliers and associates providing the raw materials. It has key markets in the developing countries like Brazil, Pakistan, China, Bangladesh and South Africa, and is a market leader in for soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand and Vietnam.In the United States, Lux soap is branded as "Caress".

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Olay Olay is an American skin care line. It is one of Procter & Gamble's multibillion-dollar brands. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's $79 billion in revenue. Olay originated in South Africa as Oil of Olay. Graham Wulff (1916–2008), an ex-Unilever chemist from Durban, started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin", a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.Olay's marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Reader's Digest and newspapers and often looked like editorials.

Wulff and Lowe, who ran the company under the banner of Adams National Industries (ANI), did not sell the product to the trade, but waited for pharmacies to ask for it based on consumer requests.As the company began to market the product internationally, it was decided to modify the name of the product in each country so it would sound pleasing and realistic to consumers. This led to the introduction of Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany). In 1970, ANI opened a test market in US (Chicago), and was expanding into northern Germany.

1970–1985Richardson Merrell Inc (later Richardson-Vicks Inc) acquired ANI in November 1970. RVI capitalized the "Oil" and added the sub-name "Beauty Fluid" to help protect the trade mark. They further added a sales force and created TV advertising. The company extended the product range to include items such as Night of Ulay and Beauty Cleanser, and expanded into more countries (Spain, France, Germany)The result of Richardson Merrell's efforts was a dramatic increase in sales. However, as with many brands, the business was not managed uniformly so there were differences in performance between the countries.

1985–2005

RVI was acquired by Procter & Gamble in 1985. P&G greatly expanded Olay both in lineup and internationally. Olay became <2013 Annual Report> P&G's 13th billion dollar brands in 2003.Since then, the range has been expanded to include a full range of hypoallergenic variants, cleansers and creams with the aim of meeting the full range of skincare needs, whatever the user's age or skin type. The brand also includes soap, and body wash. Olay Cosmetics was launched in 1996 but discontinued in 2001.

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Name changeIn 1999, it was decided to unify the brand under a global name. Thus, Oil of Ulan and Ulay became Olay on a worldwide basis, except in German-speaking regions and Italy, where it remained Oil of Olaz. In the Netherlands and Belgium, it was renamed just Olaz.

So what's good

One of Olay's bestsellers comes from their Total Effects range – the Total Effects Touch of Foundation (£18.99, available from the Guardian Fashion Store) – one of which sells somewhere in the world every two minutes. It's a light day moisturiser with SPF15 with, as the name suggests, a hint of foundation. Others might call it a tinted moisturiser but there is a significant difference. On discussing the highly important matter with a friend who uses it most days, we declared it better than a tinted moisturiser as it actually did moisturise the skin.

Today

The Olay brand has expanded into a range of other products grouped in “boutiques” including Complete, Total Effects, Professional, Regenerist, Quench (North America), White Radiance (Asia) and Olay Vitamins (US). Olay is the market leader in many countries including the US, UK, and China. Olay has extended its heritage as a moisturizer to stay looking young, to formally creating the "anti-aging" category in mass stores with the launch of Total Effects in 1999. Active Hydrating Formula, generally the least expensive variety, bears the closest resemblance to the pink "Oil of Olay" marketed in the US before the P&G acquisition. The launch was almost double the typical price of a mass market moisturizer at the time. Today, there are numerous products on the market that are more expensive than Olay.Olay Regenerist was the best performing anti-aging cream in a 2006 test done by a consumer association, outperforming some much more expensive brands. This report also stated:

But the U.S. consumer union said none of the creams tested produced a dramatic improvement.:It advised that staying out of the sun or using skin products with a high sun protection factor was the best option.The consumer union said: 'We found that after 12 weeks our toprated products did smooth out some fine lines and wrinkles.'However, it added: 'Even the best performers reduced the average depth of wrinkles by less than 10 per cent, a magnitude of change was, alas, barely visible to the naked eye.

In August 2007, Olay was launched in India.Olay's current slogan is "Challenge what's possible", which was changed from "Love the skin you're in".Since 2010, "Oil of OLAZ" has simply been known as "OLAZ" in German-speaking countries. Slogan: "Olaz lässt Sie strahlen." (lit: "Olaz lets you shine.")The Olay/Olaz brand is known for animal testing, according to a list published by PETA

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Nivea

Nivea (pronounced [niˈveːaː]is a German personal care brand, that specializes in skin- and body-care. It is owned by the Hamburg based company Beiersdorf Global AG. The company was founded on March 28, 1882, by pharmacist Paul Carl Beiersdorf. In 1900, the new owner Oscar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, Nivea. Nivea comes from the Latin word niveus/nivea/niveum, meaning 'snow-white'.During the 1930s, Beiersdorf began producing such products as tanning oils, shaving creams, shampoo and facial cleanser and toners. The trademark "Nivea" was expropriated in many countries following World War II. Beiersdorf completed buying back the confiscated trademark rights in 1997. During the 1980s, the Nivea brand expanded into a wider global market.

History

1882: Pharmacist Paul Carl Beiersdorf establishes the company on March 28. Nivea originated in Germany. The date of the patent document for the manufacture of medical plasters is taken as the date of the company’s formation.Carl Paul Beiersdorf produces gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology.

1890: Pharmacist Oskar Troplowitz (born in 1863 in the Prussian City of Gleiwitz - nowadays Gliwice, Poland) takes over the company.1892: The first international cooperation agreement is concluded with U.S. trading company Lehn & Fink for the U.S.1900: Patent application for Eucerit, an emulsifying agent. Eucerit is the basis for Eucerin and, later on, for Nivea Creme.

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Before World War I1906: The first overseas branch is established in London.1909: Labello is launched on the market. It is the first lip care product in sliding tube packaging. The term Labello is derived from Latin for "beautiful lip" (labeo = lip; bello = beautiful).1911: Nivea Creme – the first stable water-in-oil emulsifier – is introduced. The emulsifying agent Eucerit is made from lanolin, found in sheep's wool, and is the key to Nivea Creme's unique properties.1918: The deaths of Oskar Troplowitz and his partner Otto Hanns Mankiewicz result in the formation of a stock corporation (limited company) on June 1, 1922.

Between the wars1922: Willy Jacobsohn takes over as Chairman of the Executive Board of the newly formed stock corporation. The first self-adhesive plaster is introduced under the name Hansaplast.In 1924, Nivea remodeled its cream in a blue tin with a white logo.1925: Nivea is relaunched in blue packaging.1929: Beiersdorf shares are listed on the Hamburg stock exchange for the first time. Over 20 production sites worldwide are already in operation.1933: Under the pressure of National Socialist propaganda, the Jewish members of the Executive Board step down. Willy Jacobsohn, the former Chairman of the Executive Board, heads the foreign affiliates from Amsterdam until 1938.

After World War II1945: At the end of the Second World War, a majority of the Hamburg production plants and administrative buildings have been destroyed through Allied bombing.1945-1949: Most of the affiliates and the international trademarks in almost all countries, in particular in the USA, UK and the Commonwealth, and France, are lost. The Beiersdorf company begins to regain its trademarks again.

During World War II, the marketing manager Elly Heuss-Knapp distanced the brand from Nazi ideology. In 1949 she became the wife of Theodor Heuss.

1950: ph5 Eucerin is launched on the market. This innovative ointment focuses on the importance of the skin’s own natural protective acid barrier in maintaining good skin health.1951: The first deodorizing soap is introduced under the name of 8x4. The brand is extended into a product family during the 1950s and 1960s.1955: Beiersdorf launches a protective hand cream on the market under the name of atrix.1956: A customer claimed that using a Nivea product had dissolved his/her hair and caused it to fall out. The claims were dismissed within weeks.

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1963: Nivea milk – liquid Nivea Creme in the form of a water-in-oil emulsion – is introduced "for all-over body care".1974: Beiersdorf diversifies its business and introduces a divisional structure. At this time, the divisions are cosmed, medical, pharma and tesa.1982: Start of steady expansion of Nivea as a brand for skin and body care through a large number of subbrands with an international focus. Introduction of Nivea Gesicht (face) in Germany, Austria and Switzerland.1989: Change of strategy: Start of the implementation of a strategic reorientation process focusing on the core competencies of skin care, wound care and adhesive technology.1990: Acquisition of the Juvena brand, developed by the Divapharma pharmaceutical laboratory, founded in 1945 in Zurich.1991: Acquisition of the la prairie brand. The company originated in the famous La Prairie clinic in Montreux, Switzerland.1992: Launch of Nivea's Blue Harmony advertising campaign, which is still running today.1995: Acquisition of the Futuro brand. The company was founded in Ohio, USA in 1917 by Georg Jung, a German, and produced bandages right from the start. The "Futuro" brand with its black and yellow packaging was born in 1936.1999: The company's strategy is streamlined further to focus on a small number of strong consumer brands. Professional wound care and self-adhesive technology are given the opportunity to introduce their own organizational structures.

Twenty-first century2001: The new strategy enables tesa to become an independent affiliate. Tesa AG is formed as a wholly owned affiliate of Beiersdorf, enabling it to react more flexibly to consumers and industrial customers.Professional wound care is spun off in line with the new strategy and contributed to a joint venture between Beiersdorf and Smith & Nephew. BSN medical, domiciled in Hamburg, is founded.2002: Florena becomes a wholly owned Beiersdorf subsidiary. The cooperation dates back to 1989, and was intensified following the reunification of Germany.2003: A new functional group organization focusing on the areas of brands, supply chain management, finance and human resources replaces the previous divisional organization2004: The new skin research center opens in Hamburg, underscoring the innovative strength of the globally successful Beiersdorf group.2008: Nivea launches their new product, the Nivea lip care.2008: Nivea begins to sponsor the Times Square New Year's Ball Drop starting with the December 31, 2008 event, along with Carson's Countdown on New Year's Eve with Carson Daly.2010: Nivea launches its new product, Nivea Happiness Sensation, featuring the song "Touch" by singer-songwriter Natasha Bedingfield in the commercial.2011: Nivea celebrates its "100 Years of Skincare" festivities featuring several performances by Barbadian singer and actress Rihanna. Rihanna's song "California King Bed" is featured as a part of the "100 Years of Skincare" commercial campaign. 2011: Nivea was fined $900,000 by the U.S. Federal Trade Commission for falsely claiming that consumers could slim down by regularly applying Nivea My Silhouette! cream to their skin. 2011: Nivea publishes a world map on its web site that omits Israel; Simon Wiesenthal Center protests2011: Nivea publishes an advertisement that draws widespread criticism in online and social media as being racist. advertisement depicts a black man of African origin dressed in 'preppy' American style, with a short haircut and cleanshaven face, apparently holding his own severed head which has an unkempt afro hairstyle and ungroomed facial hair. The tagline reads "Re-civilize yourself" and the man appears to be about to vigorously throw away his so-called uncivilized self. It appears as part of a campaign where other images showing white men do not use the word 're-civilize'. The advertisement is criticised as being racist towards African-Americans, as it is interpreted as implying that they are uncivilized people.

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Dove

Dove is a personal care brand owned by Unilever originating in the United Kingdom. Dove products are manufactured in Argentina, Australia, Brazil, Canada, China, Germany, India, Indonesia, Israel, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. The products are sold in more than 80 countries and are offered for both women and men. Dove's logo is a silhouette profile of the brand's namesake bird. Dove believes that beauty - feeling and looking your personal best - is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It’s a feeling every woman should experience every day.From the beginning Dove has always celebrated real women at the heart of everything the brand does and believes. Real beauty embraces diversity - no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brand’s true inspiration.

Product linesProducts include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow). In some countries Dove is derived from tallow and for this reason it is not considered vegan, unlike vegetable oil based soaps.Unilever launched a men's toiletries range in 2010, branded "Dove Men + Care"

The Dove differenceThe Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. It is #1 Dermatologist Recommended brand in the US, Canada and France and strongly endorsed by Dermatologists across the world.Dove brand’s heritage is based on moisturisation - proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. Today Dove offers a range of products: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products, all developed on the universal premise of real care.

Dove Campaign for Real BeautyIn 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves". Dove have created a number of largely online-only short films, including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught and Amy.The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which like Dove is produced by Unilever.

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A compelling social missionIn a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove's Social Mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them reach their full potential in life.

The Dove Self-Esteem Project (DSEP) was launched in 2004 when our Campaign for Real Beauty was in its infancy. At the core of the project are Dove's self-esteem education programmes that build young people's body confidence and strengthen their sense of self-worth. Today, Dove is the largest provider of body confidence education in the world.

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AxeAxe (also known as Lynx in the United Kingdom, Ireland, Australia, New Zealand, and People's Republic of China) is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards the young male demographic.

Products

Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an 8-centimeter container called the Axe Bullet. The brand has also extended into other areas.

Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick and an aftershave lotion. The Axe Shampoos come in three different sizes, regular size, travel or sample size of and XL bottles were introduced recently. Axe also ships a shower scrub tool called the Axe Detailer.Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year.

MarketingFrom 2003, Axe advertisements portrayed various ways the products supposedly helped men attract women. In 2003, the advertising in the UK for the Pulse fragrance showed how it supposedly gave geeky men the confidence to dance to get women. In 2005, Consumer Expert Dr. Vince Wong, CEO of Insights Interactive, was hired to help explore cross cultural behavioral motivations of their young male adult consumers. This fed into development of the brand globally, resulting in award winning global communication campaigns. This was followed by Touch, Unlimited, Clix, and in 2007, Vice was marketed on a theme of making "nice" women become "naughty".

PR controversiesAdverse publicity has been generated by the product's advertisements for encouraging sexual promiscuity and sexism.The Campaign for a Commercial-Free Childhood claimed that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development."On January 12, 2008 12-year-old Daniel Hurley from Derbyshire, England died in a hospital five days after collapsing at his home. The medical coroner ruled that he had suffered from cardiac arrhythmia and died from heart failure as a result of spraying large amounts of Lynx in a confined space.Videos on social networking sites depicted teens setting themselves on fire. The trend resulted in multiple injuries.After these incidents occurred, the company created two ads, one against the use of Axe as an inhalant, and the other warning of its flammability.

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Axe Apollo Space Academy (AASA)Axe initiated a marketing campaign whereby the company would select people in a worldwide contest to become astronauts who would fly sub-orbital space missions aboard the XCOR Lynx spaceplane. On December 5, 2013, Axe announced the 23 space cadets who had won the extensive training competition held at the Kennedy Space Center in Florida. The winners were from 23 different countries, some which had never been an astronaut before. The suborbital rides may to take place after the as yet unbuilt Lynx rocket has passed flight test objectives.

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Fair & Lovely

Fair & Lovely is a skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Fair & Lovely is available in India, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world such as the West, where they are sold in Asian supermarkets.Fair & Lovely is the first fairness cream in the world with 100% safe ingredients and is dermatologist tested and proven.Fair & Lovely’s unique patented formula is put together through extensive consumer research and clinical studiesthe product efficacy is tested and proven by dermatologists. All active ingredients in the Fair & Lovely formulation function synergistically to lighten skin color through a process that is natural, reversible and completely safe.Keeping in mind different requirements of various skin types, Fair & Lovely offers its consumers in the Middle East a range of variants and cleansers. From the leading Advanced Multi Vitamin Fairness Cream to Moisture Plus for dry skin, Herbal Balance for sensitive skin and Anti Marks for blemish-prone skin. Fair & Lovely is constantly looking at bringing in new innovations that suit the Middle Eastern market and meet its consumer’s needs and aspirations.

Unilever patented the brand Fair & Lovely in 1971 after the patenting of niacinamide, a melanin suppressor,which is the cream's main active ingredient. As of 2012 the brand occupied 80% of the fairness cream market in India, and is one of Hindustan Unilever's most successful cosmetics lines.The target consumer profile for Fair & Lovely is the 18 and above age group, and the bulk of the users are in the age 21-35 category, though there is evidence that girls as young as 12-14 also use the cream.[4] Marketing for the product in all countries implies whiter skin equates to beauty and self-confidence. Hindustan Unilever Limited research claims that “90 percent of Indian women want to use whiteners because it is aspirational, like losing weight. A fair skin is like education, regarded as a social and economic step up."Following controversy, including a television advertisement in which the actor Saif Ali Khan prefers the fair-skinned Neha Dhupia over darker-skinned Priyanka Chopra, the company had to suspend television advertisements for the product in 2007.

STORY

In 1973, a research scientist in the Hindustan Unilever lab discovered that vitamin B3 could lighten skin colour when applied topically. Realising its potency and immense potential, he began exploring the possibility of using it to alter skin pigmentation.

The World’s First Fairness ExpertAfter two years of meticulous research and experimentation, the world’s first lightening cream, Fair & Lovely, was launched. Using 100% safe ingredients, it provided effective and visible fairness to women, and more than that, it provided hope. Hope to millions of women around the world, especially in Asia, who desired fairer and even-toned skin, for how it made them feel about themselves, and for how it made the world see them.

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40 Years of InnovationBeing firmly established as the global leading fairness cream doesn’t mean we stop innovating. It means we work harder at it than ever. Fair & Lovely had its genesis in a scientific discovery, and science is where the heart of our business always is. Through unceasing rigorous research and development, we seek to deliver fairness treatments with superior efficacy, to reach more and more women around the world.

Impacting Lives of WomenFair & Lovely has reflected a Women’s Dreams for the past 40 years. This is a brand, which has championed the deepest ambitions and desires of women. Throughout its history, Fair & Lovely has inspired women to go for their dreams, even if they were at odds with what society expected them to do. In the 80’s, when society expected women to marry mostly via arranged marriages, Fair & Lovely gave them hope that women could marry by choice. In the 90s, when women desired not just marriage but also an equal partnership, Fair & Lovely inspired them to believe that this was possible. In the 2000s, when society believed that a woman’s place was at home, Fair & Lovely encouraged her to choose her own career. And today, when despite much progress, women still don’t get equal opportunities and society continues to impose barriers for women, Fair & Lovely will give women the confidence to overcome their own hesitations & fears to achieve their true potential.Fair & Lovely wants to create a positive change in the society in its own small way – by helping women get the confidence to pursue their dreams and ambitions.Fair & Lovely will do this by not just inspiring women but also enabling them by giving opportunities like higher education, career and entrepreneurship via the Fair & Lovely Foundation.

FAIR & LOVELY FOUNDATION

Fair & Lovely Foundation was instituted as part of Fair & Lovely’s brand philosophy of empowering women to give them the confidence and self-belief to pursue their dreams. The key focus of Fair & Lovely Foundation is to make a meaningful difference to the lives of the young girls who receive the scholarship so that they become an inspiration for many more young women like them to have the confidence and self-belief to pursue their dreams. Fair & Lovely Foundation is our global initiative to economically empower millions of women and positively impact society. We invest heavily in the potential of women, to enable them to change their destiny.

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We help women create pathways to self-reliance by providing scholarships for higher education, vocational and job readiness training, and career guidance. Launched in 2003, the initiative has impacted thousands of women across India, Bangladesh, Pakistan, Egypt and Saudi Arabia with more countries being covered each year.

Our flagship Scholarship programme grants up to Rs.1 Lakh to deserving women with outstanding academic records through a national application process. To date, we have made access to quality higher education a reality for over 1200 women.

Our message to women everywhere – Step up, challenge yourself, pursue your dreams and take control of your destiny.

Pond's

Pond's is a brand of beauty and health care products, currently owned by parent company the multinational corporation Unilever.

History

Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. Mr. Pond extracted a healing tea from witch hazel [Hamamelis spp.] which he discovered could heal small cuts and other ailments. The product was named "Golden Treasure." After Theron died, it would be known as "Pond's Extract." In 1846, the "T.T. Pond Company" was formed with Pond and other investors. Soon after, he sold his portion of the company because of failing health. He died in 1852. In 1914, the company was incorporated under the name "Pond's Extract Company".The company then moved to Connecticut establishing its manufacturing center there. Later it moved its sales office to New York City.In 1886, Pond's began to advertise nationally. They advertised under the name of Pond's Healing until 1910.By the twentieth century, the company's main emphasis was selling cosmetics products. The "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. Today Ponds is sold around the world. Its largest markets are in Spain and in Asia, including India, Japan and Thailand.

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From one man in a tiny home-made laboratory, to today's state-of-the-art R&D facilities led from Bangkok, Mumbai, New York and Tokyo, the Pond's promise has remained the same across 58 countries: to deliver products that make a real difference to women's skin and the way they live their lives.The Pond’s story began in 1846 when Theron T. Pond, a pharmacist from Utica, New York, introduced a witch-hazel based wonder product, called ‘Pond’s Golden Treasure’. Forty years later it was re-launched as Pond’s Extract and then, in 1914, Pond’s Cold Cream and Vanishing Cream marked the brand’s evolution into a beauty icon.By the 1990s the face care market was responding to the introduction of products delivering unmet needs. Worldwide research meant that Pond's was at the forefront of colour management developments in Asia, while it also pioneered the use of AHAs for anti-ageing in the US. Cutting-edge innovation and an understanding of women's individual needs – and their desire for beautiful skin – have maintained Pond's strong position in a dynamic global arena.The Pond’s range can care for any woman’s skin, whatever their needs.

Pond's cold cream cleanserPond’s Cold Cream Cleanser is a rich facial cleanser that deep-cleans pores to rem ove stubborn dirt and makeup, leaving it feeling soft, smooth and radiantly clean. We know how important moisturising daily is to keep skin looking young and healthy, which is why Pond’s offers a range of different moisturising products.

Pond's triple action moisturiserPond’s Triple Action Moisturiser is specifically designed to combat the signs of ageing. Anti wrinkle vitamins A & E are known to help stimulate cell renewal to visibly reduce the appearance of wrinkles and fine lines. Anti-sagging, alpha-hydroxy acid is known to give the skin a firmer appearance.

Pond's hydro nourishing creamPond’s Institute has developed a light cream specially formulated to moisturise and nourish your skin at the same time, Hydro nourishing Cream, leaves skin feeling beautifully soft, smooth and replenished. Contains evening primrose oil which is rich in nourishing elements to help care for your skin. Moisturises and protects skin moisture levels.

Pond's nourishing anti-wrinklePond’s Nourishing Anti-Wrinkle product contains a formula that instantly improves the skin’s texture and illuminates skin revealing a youthful radiant glow. This gorgeous cream contains SPF 15 which protects the skin against photoageing, which can cause wrinkles and premature ageing.

Pond's eye contour creamPond's Eye Contour cream was launched in 2011, the product revitalizes weary eye contours by restoring luminosity with its clever blend of moisturisers, vitamins and elastin. It works to help smooth out the appearance of fine lines and hydrate the eyelashes without irritating your delicate eye area.

Time-tested productsOur product formulas are time-tested and convenient to use. Our Cold Cream Cleanser has been a classic beauty essential for over 100 years - combining gentle deep cleansing with moisture that stays locked in. Dry Skin Cream is a rich moisturizer that is quickly absorbed into the skin and it provides essential hydration for dry skin. Original Fresh Towelettes were the first to make removing dirt, makeup and impurities as easy as one simple swipe.

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More relevant than everWith today’s women busy balancing work, family and everything else that comes their way, POND’S® wants to help simplify life by simplifying skin care, with beautiful results every time.

A trusted beauty secretPond's rich beauty heritage began back in 1846 when Theron T. Pond, a pharmacist from Utica, New York, introduced 'Pond's Golden Treasure', a witch-hazel based "wonder product." Forty years later, it was re-launched as ‘Pond's Extract’ and in 1905, the launch of Pond’s Cold Cream marked the brand’s evolution to a face care icon. Today, with more than 100 years of face care expertise, Pond’s continues to use the latest technology and most effective ingredients to bring you products with unique fragrances and textures to delight your spirit and senses.

Get the expert to look after your skinPond's is not just about looking beautiful but also feeling beautiful; and understands the significance of beauty as a harbinger of love in woman’s life. With a presence in over 56 countries, Pond’s is a name synonymous with skin care for almost a century now. It has passionately led the way in understanding a woman’s skin care and beauty needs. It has cut across age groups and skin care requirements.Today Pond’s has spread its wings to cover anti- ageing, skin lightening, oil-control, moisturising and other skin requirements. In addition, each range within the portfolio offers diverse set of options, which include day creams, night creams, serums, masks, eye treatments, facial foams and more.

Key facts Brand Pond’s has been around since 1846 Pond’s is a beauty brand that delivers beauty transformation through revolutionary product

innovations making a real difference to women’s skin & the way they live their lives. Pond’s has Skin care products ranging from Skin cleansing to Skin lightening to Anti ageing & many

more

Pond's for men28

Dull, tired-looking skin for men is a thing of the past as Pond’s Men with its international range of premium face care products is set to make Indian men look bright and recharged. The range consists of two product platforms: Energy Charge and Oil Control.

Brand overviewEach platform in the new Pond’s Men range features a face-wash and face-moisturizer with special ingredients and proven benefits which address the most common and evolving skincare concerns among Indian men.The unique invigorating Coffee Bean Extract in the Pond’s Men Energy Charge range is known for its skin care benefits & anti-oxidant properties.Scientifically, Coffee Bean Extract is also known to help boost collagen production, improve skin elasticity, give a smoother skin texture and add brightness to the face. It is also known to help fight the damage caused by UV rays.Pond’s Men Energy Charge Face wash: Instantly brightens and energizes skin, has Coffee Bean Extract which is known to awaken tired skin to make it look healthy and radiant and has Cooling Menthol that instantly refreshes skin.Pond’s Men Energy Charge Brightening Gel Moisturizer: Light and fast absorbing gel for Brightening and Energizing skin to give a refreshed, healthy glow.The Pond’s Men Oil Control Range is the perfect skincare solution for men who want instantly refreshed skin and an oil- free look.Pond’s Men Oil Control face wash contains Mineral Clay known to instantly absorb oil, Salicylic acid known to fight pimple causing germs and Witch Hazel Extract to reduce the appearance of pores.Pond’s Men Oil Control Fairness Moisturizer gives an all day long Oil-Free look upto 12 hours, reduces Dark Spots and instantly brightens skin for a healthy, natural glow.

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Conclusion In this assignment, I understand the popular products worldwide and also know the trends of popular products. Though Products and operation Management is not our major subject but it is closely relative in Textile department.

This Assignment helps to determine the popular products, their trends, and what will be the next era this products and also gather the clear concept the products and operation management which the class teacher given .

At last I would say, I can implementation the projects successfully with the relevant theory of this Subject.

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Bi-Bliography

www. vaseline .us/faq.html www. vaseline .us/article/ vaseline -history.html https://en.wikipedia.org/wiki/ Vaseline https://en.wikipedia.org/wiki/ Pond's https://www.hul.co.in/ brands /our- brands / ponds .html www. olay .com https://en.wikipedia.org/wiki/ Olay https://en.wikipedia.org/wiki/ Lux _(soap) https://www.unilever.com/brands/our-brands/ lux .html https://en.wikipedia.org/wiki/ Axe https://www.unilever.com/brands/our-brands/ sunsilk .html www. dove .com/uk/home.html

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